management of
information technology
my background
Youngjin Yoo
born in Seoul
Temple
University
Philadelphia
Philadelphia
Philadelphia
Case Western
Reserve University
digital innovation
design
ubiquitous computing
construction industry
mobile media industry
automotive industry
higher education
    industry
tell me about you
your background
your expectation
your IT knowledge
what’s going on here?
Sanyo divested from
   VTR in 2002
Sega divested from
video game in 2001
Aiwa divested from
audio system in Japan
       in 2002
Hitachi divested from
 monitor business in
        2001
Minolta divested from
APS camera business
       in 2001
Nokia bought Sega in
       2002
Apple is the world
largest personal music
player manufacturer in
         2005.
Nokia is the world
 largest camera
  manufacturer
AT&T became at&t in
       2005
what’s common
 among them?
what is your primary
business concerns
       today?
few years ago
productivity
productivity

global outsourcing
productivity

global outsourcing

commoditization
productivity

global outsourcing

commoditization

   innovation
productivity

global outsourcing

commoditization

   innovation

  Chinese effect
today
recession

sustainability

 innovation
changes in the role of
         IT
what does GM make?
1/3 of the cost of
GM’s car is in IT now
in an average GM car
in an average GM car
100,000 lines of code in
in an average GM car
100,000 lines of code in
one million lines of code in
in an average GM car
100,000 lines of code in
one million lines of code in
100 million lines of code in
what business is GM
        in?
assembly of parts?
system integrations
consider these
the number of US tax
   return prepared in
India quadrupled each
 year since 2002 from
  25,000 to 400,000
ebay would be the 5th
largest US employer if
   power sellers are
       included
Johnson Control’s
European HR is running on
  a single SAP physically
   located in Germany,
managed Czech Republic,
    a...
why did it become
      flat?
information
technology revolution
digital convergence
global infrastructure
    mass scale
ubiquitous presence
   of technology
is there any industry
that has not changed
      as a result of
       information
      technology?
if you thought global
outsourcing was a big
deal, you haven’t seen
      any thing yet
in next 10 years,
anything that can be
   digitized will be
       digitized
any process that can
 be decoupled, re-
  located, and re-
coupled will be done
    exactly that
what does that mean
  for you and your
     company?
if this question does
not keep you awake in
 the middle of night...
fundamental changes
    in economy
real impact of IT
for both old and new
pedagogy
individual works
discussion-based
case-driven
cold call

be ready
25% of grade
two case analyses
you choose
must be submitted
the day we cover the
        case
11-point Times
   Roman
1-1-1 rule
   one page
one inch margin
 single space
no cover

use header to put
   your name
no summary
specific and fact-
 based analysis
general observations
counter-points
no shot gun
stick to your point
check your writing
20%
Final Exam
key ideas and
  concepts
20%
group works
case research
choose a Korean
   company
how does it use IT?
history
current status
strategy
the use of IT
an analysis
6 pages (case)
 4 pages (analysis)
5 pages (appendix)
20 minute
presentations
peer evaluation

70% team grade will
   be adjusted
Tech Talk
Session 6
10 minutes
emerging technology
what it is?
what can I do with it?
what are risks?
how do I start?
Winter Oak
what did you learn
 from the story?
Session1 Introduction 100109001718 Phpapp02
Session1 Introduction 100109001718 Phpapp02
Session1 Introduction 100109001718 Phpapp02
Session1 Introduction 100109001718 Phpapp02
Session1 Introduction 100109001718 Phpapp02
Session1 Introduction 100109001718 Phpapp02
Session1 Introduction 100109001718 Phpapp02
Session1 Introduction 100109001718 Phpapp02
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  • Session1 Introduction 100109001718 Phpapp02

    1. 1. management of information technology
    2. 2. my background
    3. 3. Youngjin Yoo
    4. 4. born in Seoul
    5. 5. Temple University
    6. 6. Philadelphia
    7. 7. Philadelphia
    8. 8. Philadelphia
    9. 9. Case Western Reserve University
    10. 10. digital innovation
    11. 11. design
    12. 12. ubiquitous computing
    13. 13. construction industry
    14. 14. mobile media industry
    15. 15. automotive industry
    16. 16. higher education industry
    17. 17. tell me about you
    18. 18. your background
    19. 19. your expectation
    20. 20. your IT knowledge
    21. 21. what’s going on here?
    22. 22. Sanyo divested from VTR in 2002
    23. 23. Sega divested from video game in 2001
    24. 24. Aiwa divested from audio system in Japan in 2002
    25. 25. Hitachi divested from monitor business in 2001
    26. 26. Minolta divested from APS camera business in 2001
    27. 27. Nokia bought Sega in 2002
    28. 28. Apple is the world largest personal music player manufacturer in 2005.
    29. 29. Nokia is the world largest camera manufacturer
    30. 30. AT&T became at&t in 2005
    31. 31. what’s common among them?
    32. 32. what is your primary business concerns today?
    33. 33. few years ago
    34. 34. productivity
    35. 35. productivity global outsourcing
    36. 36. productivity global outsourcing commoditization
    37. 37. productivity global outsourcing commoditization innovation
    38. 38. productivity global outsourcing commoditization innovation Chinese effect
    39. 39. today
    40. 40. recession sustainability innovation
    41. 41. changes in the role of IT
    42. 42. what does GM make?
    43. 43. 1/3 of the cost of GM’s car is in IT now
    44. 44. in an average GM car
    45. 45. in an average GM car 100,000 lines of code in
    46. 46. in an average GM car 100,000 lines of code in one million lines of code in
    47. 47. in an average GM car 100,000 lines of code in one million lines of code in 100 million lines of code in
    48. 48. what business is GM in?
    49. 49. assembly of parts?
    50. 50. system integrations
    51. 51. consider these
    52. 52. the number of US tax return prepared in India quadrupled each year since 2002 from 25,000 to 400,000
    53. 53. ebay would be the 5th largest US employer if power sellers are included
    54. 54. Johnson Control’s European HR is running on a single SAP physically located in Germany, managed Czech Republic, analyzed in Russia
    55. 55. why did it become flat?
    56. 56. information technology revolution
    57. 57. digital convergence global infrastructure mass scale ubiquitous presence of technology
    58. 58. is there any industry that has not changed as a result of information technology?
    59. 59. if you thought global outsourcing was a big deal, you haven’t seen any thing yet
    60. 60. in next 10 years, anything that can be digitized will be digitized
    61. 61. any process that can be decoupled, re- located, and re- coupled will be done exactly that
    62. 62. what does that mean for you and your company?
    63. 63. if this question does not keep you awake in the middle of night...
    64. 64. fundamental changes in economy
    65. 65. real impact of IT
    66. 66. for both old and new
    67. 67. pedagogy
    68. 68. individual works
    69. 69. discussion-based
    70. 70. case-driven
    71. 71. cold call be ready
    72. 72. 25% of grade
    73. 73. two case analyses
    74. 74. you choose
    75. 75. must be submitted the day we cover the case
    76. 76. 11-point Times Roman
    77. 77. 1-1-1 rule one page one inch margin single space
    78. 78. no cover use header to put your name
    79. 79. no summary
    80. 80. specific and fact- based analysis
    81. 81. general observations
    82. 82. counter-points
    83. 83. no shot gun stick to your point
    84. 84. check your writing
    85. 85. 20%
    86. 86. Final Exam
    87. 87. key ideas and concepts
    88. 88. 20%
    89. 89. group works
    90. 90. case research
    91. 91. choose a Korean company
    92. 92. how does it use IT?
    93. 93. history
    94. 94. current status
    95. 95. strategy
    96. 96. the use of IT
    97. 97. an analysis
    98. 98. 6 pages (case) 4 pages (analysis) 5 pages (appendix)
    99. 99. 20 minute presentations
    100. 100. peer evaluation 70% team grade will be adjusted
    101. 101. Tech Talk
    102. 102. Session 6
    103. 103. 10 minutes
    104. 104. emerging technology
    105. 105. what it is?
    106. 106. what can I do with it?
    107. 107. what are risks?
    108. 108. how do I start?
    109. 109. Winter Oak
    110. 110. what did you learn from the story?

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