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Glenthorne High School Golf Academy Advert Ideas By Ben Hunt head of Production at Connexcast
Product Research-What dose your golf Academy have to offer ? Students will gain knowledge and experience to enter the golfing industry. Students will also gin up to 4 other A-levels and or BTECs Students will train 2 times a week Students will play at least once a week To enter the sixth form Golf Academy you need to have- 5 GCSE’s (A-C) including English, Maths
Audience ResearchHow we attend to address our audience? Our Audience is primarily 14-16 year olds who want to enter higher education and have a keen interest in golf. We also had a secondary Audience the guardians of the teenage potential students We are also aiming for young people in a certain proximity of the academy for example we are not aiming towards teenagers in New Castle. A audience of young people would tend to gravitate towards something that was energetic and had some mystery to it.
Target Audiences Knowledge of theacademy did not know of academy knew of Academy Academies that offered other A levels cademies that did not offer other A levels
Market ResearchWhat over schools/ colleges offer golf academies? We discovered that other golf academies across the country were simply golf academies that offered little to no academic courses The golf academy of inner London had no ex PGA tour instructors but local golf course instructors. Most of our competitors were offering there courses to middle class and upper students from suburbia London Our competitors also were aiming at a similar age
Competitor Schools/Colleges1) London Golf Academy at Moon Hill High School2) Cheadle&Marple Sixth Form College (Golf Academy)3) Merchiston Boys Boarding School (Golf Academy)4) The Harefield Academy (Golf Academy)5) St Bees School (Golf Academy)
Production Research I have attained the contact information for all filming locations. I have the props and costumes ready for shooting I have approached the Golf academy and teachers about tagging along on a lesson to interview students and instructors The facilities available to us will help us sell our product i.e the locations: Epsom golf course, Glenthorne High School
Idea 1 Target audience: young people aged 14-16 Brief summary: student on top of a building surrounded by cityscape plays golf fast cutting changes the students appearance before driving a ball of the building. With voice over talking about what the academy has to offer. Goals: we want to draw in our 16-19 with the fast beat advert and make them want to find out more about the school
Requirements Locations: We plan to shoot shots in and around the local area Sutton and Cheam. Permissions: We need permission from St Nicholas to shoot on top of the car park. Actors: 5 actors with at least one actress Props costume: golf clubs, hole flags
Idea 2 Target audience: 14-16 potential students and their guardians Brief synopsis: montage of different aspects of the academy and school with voice over talking about potential advancement and opportunities. Try to show what a common day at Glenthorne is like Goals: to inform potential students and their guardians about the school and what we offer
requirements Locations: multiple locations around the school (common room and sports hall)as well as the Epsom golf club Permissions: I need to attain permission from the head of year and the PE teachers to shoot in the sports hall Props and costume: Golf clubs, hole flags Actors: 3 actors and 1 actress
Idea 3 Target audience: 14-16 potential students and their guardians Brief synopsis: A talking heads commercial that has interviews with 3 students about how they like the school and the PGA instructor about why he enjoys teaching. This will be spliced with footage of the school and golf club. Goals: To inform 16-19 potential students and their guardians about the school and what the academy offers.
requirements Locations: multiple locations around the school (common room and sports hall)as well as the Epsom golf club Permission: I need to attain permission from the head of year and the PE teachers to shoot in the sports hall Props and costume: Golf clubs, hole flags Actors: 3 golf students and PGA instructor or PE teacher