Idea pitch powerpoint 2

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  • 1. Glenthorne High School Golf Academy Advert Ideas By Ben Hunt head of Production at Connexcast
  • 2. Product Research-What dose your golf Academy have to offer ? Students will gain knowledge and experience to enter the golfing industry. Students will also gin up to 4 other A-levels and or BTECs Students will train 2 times a week Students will play at least once a week To enter the sixth form Golf Academy you need to have- 5 GCSE’s (A-C) including English, Maths
  • 3. Audience ResearchHow we attend to address our audience? Our Audience is primarily 14-16 year olds who want to enter higher education and have a keen interest in golf. We also had a secondary Audience the guardians of the teenage potential students We are also aiming for young people in a certain proximity of the academy for example we are not aiming towards teenagers in New Castle. A audience of young people would tend to gravitate towards something that was energetic and had some mystery to it.
  • 4. Target Audiences Knowledge of theacademy did not know of academy knew of Academy Academies that offered other A levels cademies that did not offer other A levels
  • 5. Market ResearchWhat over schools/ colleges offer golf academies? We discovered that other golf academies across the country were simply golf academies that offered little to no academic courses The golf academy of inner London had no ex PGA tour instructors but local golf course instructors. Most of our competitors were offering there courses to middle class and upper students from suburbia London Our competitors also were aiming at a similar age
  • 6. Competitor Schools/Colleges1) London Golf Academy at Moon Hill High School2) Cheadle&Marple Sixth Form College (Golf Academy)3) Merchiston Boys Boarding School (Golf Academy)4) The Harefield Academy (Golf Academy)5) St Bees School (Golf Academy)
  • 7. Production Research I have attained the contact information for all filming locations. I have the props and costumes ready for shooting I have approached the Golf academy and teachers about tagging along on a lesson to interview students and instructors The facilities available to us will help us sell our product i.e the locations: Epsom golf course, Glenthorne High School
  • 8. Idea 1
  • 9. Idea 1 Target audience: young people aged 14-16 Brief summary: student on top of a building surrounded by cityscape plays golf fast cutting changes the students appearance before driving a ball of the building. With voice over talking about what the academy has to offer. Goals: we want to draw in our 16-19 with the fast beat advert and make them want to find out more about the school
  • 10. Requirements Locations: We plan to shoot shots in and around the local area Sutton and Cheam. Permissions: We need permission from St Nicholas to shoot on top of the car park. Actors: 5 actors with at least one actress Props costume: golf clubs, hole flags
  • 11. Idea 2 Target audience: 14-16 potential students and their guardians Brief synopsis: montage of different aspects of the academy and school with voice over talking about potential advancement and opportunities. Try to show what a common day at Glenthorne is like Goals: to inform potential students and their guardians about the school and what we offer
  • 12. Idea 2
  • 13. requirements Locations: multiple locations around the school (common room and sports hall)as well as the Epsom golf club Permissions: I need to attain permission from the head of year and the PE teachers to shoot in the sports hall Props and costume: Golf clubs, hole flags Actors: 3 actors and 1 actress
  • 14. Idea 3 Target audience: 14-16 potential students and their guardians Brief synopsis: A talking heads commercial that has interviews with 3 students about how they like the school and the PGA instructor about why he enjoys teaching. This will be spliced with footage of the school and golf club. Goals: To inform 16-19 potential students and their guardians about the school and what the academy offers.
  • 15. Idea 3
  • 16. requirements Locations: multiple locations around the school (common room and sports hall)as well as the Epsom golf club Permission: I need to attain permission from the head of year and the PE teachers to shoot in the sports hall Props and costume: Golf clubs, hole flags Actors: 3 golf students and PGA instructor or PE teacher
  • 17. Thank You For Your Time ANY QUESTIONS?