European CMO Conference - Program

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European CMO Conference - Program

  1. 1. Program Day 1: Sept. 29, 201108:00 – 09:00 Networking Breakfast09:00 – 09:10 Welcome09:10 – 09:50 Richard Prenderville New Growth Paradigms - Brand as growth driver Innovation Head of Global Brand Marketing, - New consumer trends Reebok - Brands in the digital age George Blankenship Its Hard to Change the World09:50 – 10:30 - Branding your innovations Architect of Apple´s brand building retail Innovation - Changing 100 years of tradition strategy, now VP Worldwide Sales and - Learning from leaders in retail Ownership Experience, Tesla Motors10:30 – 11:00 Networking Break Growth Strategies in Pharma11:00 – 11:40 Luca Crippa - Identifying untapped growth Country Head, Bayer HealthCare - Aligning growth drivers Global Brands Pharmaceuticals, Croatia - Managing growth inhibitors11:40 – 12:20 Federico J. Gonzalez The Disney Experience - Total customer focus Global Brands Senior VP Marketing & Sales, Euro Disney - Culture of excellence and Disney Destinations EMEA - Learning from Disney12:20 – 13:30 Lunch Nico Kleyn Pricing in the Digital Age13:30 – 14:00 is your price right? CMO Leadership Director, Head Strategy and Pricing, Deloitte - Pricing as growth driver - Strategic price setting - Identifying the “right price” Strategic Role of Creativity14:00 – 14:40 Rui Porto - Taking local ideas global Chief Marketing Officer, Havaianas - Role of creative excellenceCreative Excellence - Managing a global brand Women: The Biggest Growth14:40 – 15:20 MaryKay Kopf Market of All Chief Marketing Officer, Electrolux - women: rising economic and digital force Innovation - connecing and engaging with women - women-centric approach to design and innovation15:20 – 15:30 Transfer15:30 – 16:30 Knowledge Sessions: Social Media, B2B Marketing, Innovation16.30 – 17.00 Networking Break17:00 – 17:45 Driving Growth in the Digital Age Organization & Panel: Growth in the Digital Age With Simon Capability Clift, George Blankenship, Federico Gonzalez, Rui Porto and Richard Prenderville19:00 – 21:00 Closing Networking Night at Tesla Motors Flagship Store, Zurich
  2. 2. Day 2: Sept. 30, 2011Day 2: Sept. 30, 201108:00 – 08:50 Networking Breakfast08:50 – 09:00 Welcome09:00 – 09:35 Peter Dahlstrom The Consumer Decision Journey Organization & - Consumer decisions process Senior Partner, McKinsey & Company Capability - New empowered consumers Leader, EMEA Digital Marketing Practice - Consumer driven marketing09:35 – 10:10 AJ van Triest Driving Growth Globally - Driving growth globally Global Brands Chief Marketing Officer, BWP, a joint - Global innovation venture between of Coca-Cola and Nestlé - Connecting with global consumers10:10 – 10:45 Simon Clift Winning Global Brands - Characteristics of winning brands Global Brands former Chief Marketing Officer, - Global Brands Study™ insights Unilever - Purposeful positioning10:45 – 11:15 Networking Break11:15 – 12:00 Marc de Swaan Arons Global Marketing: Success Factors - Drivers of marketing effectivnessCMO Leadership Co-founder and Chairman, EffectiveBrands - Case study: Unilever/OMO: “Dirt is good”12:00 – 13:30 Lunch13:30 – 14:15 Alexander von Schirmeister The Art and Science of Modern Marketing:CMO Leadership Vice President of Marketing, Operations and How to trade-off target segments, Advertising, eBay Europe countries, verticals, touchpoints and channels?14:15 – 15:45 Cult BrandsCreative Excellence How to establish and market a brand to become a cult and a success beyond borders Directed by the Berlin School of Creative Leadership Hanns-Peter Cohn Chief Executive Officer, Vitra Peter Kowalsky Chief Executive Officer, Bionade Rui Porto Chief Marketing Officer, Havaianas15:45 – 16:00 Closing

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