wow
so panel
amazevery memes
so meme
such lols
wow
very globals
very politics
much nation
#lolnations
#LOLNATIONS
Andrés Monroy-Hernández
Ben Valentine
Elena Agapie
Katy Pearce
@andresmh
@bennyv
@elenaagp
@katypearce
UNDERST...
News media
Political cartoons
Prompt for
collective action
Understanding geopolitical
perceptions
Reveal societal biases
6...
they send him a message to tell
him to run away…
the message is sent via
WhatsApp
1. News media
I SUPPORTED PEÑA’S ELECTORAL
FRAUD SO MEXICO GOES ROCK
BOTTOM
AND IT GETS READY TO IMPROVE
MEXICO DOESN’T LIKE ME
I DON’T ...
3. Political cartoons
MORRIS THE CAT
4. Prompt for
collective action
Let me see if I understood…
You’re saying you cannot find the
body of “El Lazca”?...hahaha
Maybe they put it
next to Bin L...
6. Reveal societal
biases
SO YOU’RE TELLING ME THAT IN
MEXICO
A COMPANY NAMED “BIMBO” SELLS
“NEGRITOS”??
EAST AFRICAN MEMES
FOR SOCIAL JUSTICE
BEN VALENTINE, @BENNNYV
THE CIVIC BEAT
THANK YOU:
-DANIEL
MWESIGWA
@VALANCHEE
-SAMUEL
KAMUGISHA
@SKAMZAC
-AN XIAO MINA
@ANXIAOSTUDIO
#LOLnations
Via: Urban Legen...
Via: @DCKehranVia: @Siteiya
#LOLnations
Via: Tanzanian Meme Facebook group. #LOLnations
Via: Urban Legend Kampala #LOLnations
"THE GOAL IS NOT TO
COMMUNICATE, EXPRESS,
OR INFORM, BUT INSTEAD
TO PERFORM ALL THOSE
LOCAL IDENTITIES, VALUES,
WAYS OF LI...
#LOLnations
Via: Tanzanian Meme Facebook group. #LOLnations
“SIGNALING OUR
PREFERENCES –
TO OTHERS – IS A
KEY DIMENSION
OF HUMAN
ACTION.”
- ZEYNEP
TUFEKCI
#LOLnations
“POWER IS THE ABILITY
NOT JUST TO TELL THE
STORY OF ANOTHER
PERSON, BUT TO MAKE IT
THE DEFINITIVE STORY OF
THAT PERSON.”
-...
Via Facebook users from
Rwanda, Tanzania, and Uganda.
#LOLnations
(Kati Kati = Now)
Via: @Wabwire
Via: @jssozi
#LOLnations
ELENA AGAPIE, @ELENAAGP
VISITING FELLOW, MICROSOFT RESEARCH
PHD STUDENT, HUMAN CENTERED DESIGN AND ENGINEERING
UNIVERSITY ...
ROMANIAN MEMES
Memes, cultural features
and diffusion channels
during political crisis
#LOLnations
MEMES USED TO
HUMORIZE
POLITICAL DISTRESS
Critiquing political
characters
Making fun of situation
with no solution
#LOLnat...
MEMES USED TO
EXPRESS POLITICAL
DIFFERENCES
Memes show pluralism of
perspectives
Entertainment used to
depict serious issu...
MEMES EXPRESS
CULTURAL VALUES
AND STEREOTYPES
East vs West support
#LOLnations
COPY FROM RUSSIA
PASTE TO ROMANIA
− DO YOU ...
MEMES EXPRESS
CULTURAL VALUES
AND STEREOTYPES
Mixing political symbols
with entertainment:
Hammer and sickle
vs
Vampires a...
DISREGARD PRIME
MINISTER PONTA
Cultural preferences for
books & politician
stereotypes
#LOLnations
THIEF FOR ONE AND ONE F...
IMPEACH THE
PRESIDENT
BASESCU
-
#LOLnations
I JUST GOT A MISSION BASESCU IMPEACHED
CHANNEL
DIFFERENCES
#LOLnations
CHANNEL
DIFFERENCES
#LOLnations
VS.
CHANNEL
DIFFERENCES
#LOLnations
VS.
POLITICAL SUPPORT IN
THE FILTER BUBBLE
IMPACT OF MEMES
Social media supported
offline protest
Citizens did not vote
SUSPENDED CITIZEN
#LOLnations
MEMES & HUMOR
AS A LAST RESORT
DURING CRISIS
#LOLnationsA ROMANIA TO LAUGH AT
PONTA and COLLABORATOR
Humor to vocalize
opi...
MEMES FOR POLITICAL
DISSENT AND
SUPRESSION
KATY PEARCE, @KATYPEARCE
UNIVERSITY OF WASHINGTON
• CHEAP TO PRODUCE
• FUNNY
• SHAREABLE
• ANONYMOUS
• TRACKABLE
• CAN BE USED FOR POLITICAL
PURPOSES, INCLUDING DISSENT
• B...
THIS AIN’T YOUR
DADDY’S
AUTHORITARIANISM
Being a dictator is tough today!
- No more Soviet sponsorship
- The democracy pro...
DICTATOR TOOLS OF CONTROL
BOASTING SUPPORT
CONTROL NON-SUPPORTERS
THROUGH BLACKMAIL,
HARASSMENT, COERCION
CONTROL NON-SUPP...
• 9 million people
• Majority Shia Muslim
• 99% literacy
• Per capita GDP USD 10,000
• Oil wealth
AZERBAIJAN
STAGE POLITICAL DRAMA
TO UNDERMINE OPPONENTS
#LOLnations
STAGE POLITICAL DRAMA
TO UNDERMINE OPPONENTS
#LOLnations
CONTROL
INFORMATION
FLOW
#LOLnations
CONTROL NON-
SUPPORTERS THROUGH
BLACKMAIL, HARASSMENT,
COERCION
#LOLnations
CONTROL NON-
SUPPORTERS THROUGH
BLACKMAIL, HARASSMENT,
COERCION
#LOLnations
COMPETITIVE & SELECTIVE
BOASTING SUPPORT
#LOLnations
OPPOSITION MEMES EXIST
Donkey Bloggers Bulistan
Heydar Aliyev
Facebook Page
Harlem Shake
• Anti-government
video
• 24 & 30...
TAKEAWAY
#LOLnations
THANK YOU
FOR YOUR
TIME
The LOLs of Nations: Understanding Global Memes
The LOLs of Nations: Understanding Global Memes
The LOLs of Nations: Understanding Global Memes
The LOLs of Nations: Understanding Global Memes
The LOLs of Nations: Understanding Global Memes
Upcoming SlideShare
Loading in …5
×

The LOLs of Nations: Understanding Global Memes

920 views
528 views

Published on

Global memes add snark and commentary to politics. Memes have helped citizens around the world express political support and dissent: from the meme that helped a cat run for office in Mexico, to the goats that parodied Obama’s visit to Uganda, to the Myanmar kitten that people used to protest the cost of cellphone service. And sometimes memes are used BY a government against dissent, as is the case in Azerbaijan.
Many memes stay within their culture, but advice animals, lolcats, and rage comics often get repurposed in surprising ways outside their origin.
What are the barriers for cross cultural memes to spread, and what is special about the ones that do? How are goat and cat memes an easier mechanism for people to begin to engage with international politics in an attempt to understand the LOLs?

Presenters:
Andres Monroy-Hernandez
Ben Valentine
Elena Agapie
Katy Pearce

Published in: Social Media
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
920
On SlideShare
0
From Embeds
0
Number of Embeds
95
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The LOLs of Nations: Understanding Global Memes

  1. 1. wow so panel amazevery memes so meme such lols wow very globals very politics much nation #lolnations
  2. 2. #LOLNATIONS Andrés Monroy-Hernández Ben Valentine Elena Agapie Katy Pearce @andresmh @bennyv @elenaagp @katypearce UNDERSTANDING GLOBAL MEMES
  3. 3. News media Political cartoons Prompt for collective action Understanding geopolitical perceptions Reveal societal biases 6 REASONS WHY MEMES ARE MEANINFGUL
  4. 4. they send him a message to tell him to run away… the message is sent via WhatsApp 1. News media
  5. 5. I SUPPORTED PEÑA’S ELECTORAL FRAUD SO MEXICO GOES ROCK BOTTOM AND IT GETS READY TO IMPROVE MEXICO DOESN’T LIKE ME I DON’T GIVE A SH*T
  6. 6. 3. Political cartoons
  7. 7. MORRIS THE CAT
  8. 8. 4. Prompt for collective action
  9. 9. Let me see if I understood… You’re saying you cannot find the body of “El Lazca”?...hahaha Maybe they put it next to Bin Laden’s… 5. Understanding geopolitical perceptions
  10. 10. 6. Reveal societal biases SO YOU’RE TELLING ME THAT IN MEXICO A COMPANY NAMED “BIMBO” SELLS “NEGRITOS”??
  11. 11. EAST AFRICAN MEMES FOR SOCIAL JUSTICE BEN VALENTINE, @BENNNYV THE CIVIC BEAT
  12. 12. THANK YOU: -DANIEL MWESIGWA @VALANCHEE -SAMUEL KAMUGISHA @SKAMZAC -AN XIAO MINA @ANXIAOSTUDIO #LOLnations Via: Urban Legend Kampala
  13. 13. Via: @DCKehranVia: @Siteiya #LOLnations
  14. 14. Via: Tanzanian Meme Facebook group. #LOLnations
  15. 15. Via: Urban Legend Kampala #LOLnations
  16. 16. "THE GOAL IS NOT TO COMMUNICATE, EXPRESS, OR INFORM, BUT INSTEAD TO PERFORM ALL THOSE LOCAL IDENTITIES, VALUES, WAYS OF LIFE, CULTURAL PRACTICES, AND FORMS OF INTERACTION.” -CLEMENCIA RODRIGUEZ #LOLnations
  17. 17. #LOLnations
  18. 18. Via: Tanzanian Meme Facebook group. #LOLnations
  19. 19. “SIGNALING OUR PREFERENCES – TO OTHERS – IS A KEY DIMENSION OF HUMAN ACTION.” - ZEYNEP TUFEKCI #LOLnations
  20. 20. “POWER IS THE ABILITY NOT JUST TO TELL THE STORY OF ANOTHER PERSON, BUT TO MAKE IT THE DEFINITIVE STORY OF THAT PERSON.” - CHIMAMANDA NGOZI ADICHIE #LOLnations
  21. 21. Via Facebook users from Rwanda, Tanzania, and Uganda. #LOLnations
  22. 22. (Kati Kati = Now) Via: @Wabwire Via: @jssozi #LOLnations
  23. 23. ELENA AGAPIE, @ELENAAGP VISITING FELLOW, MICROSOFT RESEARCH PHD STUDENT, HUMAN CENTERED DESIGN AND ENGINEERING UNIVERSITY OF WASHINGTON MEMES FOR POLITICAL DISCOURSE
  24. 24. ROMANIAN MEMES Memes, cultural features and diffusion channels during political crisis #LOLnations
  25. 25. MEMES USED TO HUMORIZE POLITICAL DISTRESS Critiquing political characters Making fun of situation with no solution #LOLnations
  26. 26. MEMES USED TO EXPRESS POLITICAL DIFFERENCES Memes show pluralism of perspectives Entertainment used to depict serious issues #LOLnations PRIME MINISTER PONTA as JAMES BOND PRESIDENT BASESCU as DIE HARD MY NAME IS PASTE, COPY-PASTE…
  27. 27. MEMES EXPRESS CULTURAL VALUES AND STEREOTYPES East vs West support #LOLnations COPY FROM RUSSIA PASTE TO ROMANIA − DO YOU KNOW WHY PONTA WANTS TO BECOME PRESIDENT? − NO! − HE DOESN’T EITHER
  28. 28. MEMES EXPRESS CULTURAL VALUES AND STEREOTYPES Mixing political symbols with entertainment: Hammer and sickle vs Vampires and cemeteries #LOLnations HANGING THE OMBUDSMAN BURRYING THE CONSTITUTION YOU ARE NEXT!
  29. 29. DISREGARD PRIME MINISTER PONTA Cultural preferences for books & politician stereotypes #LOLnations THIEF FOR ONE AND ONE FOR THIEFS THE 3 BOSCHETEERS
  30. 30. IMPEACH THE PRESIDENT BASESCU - #LOLnations I JUST GOT A MISSION BASESCU IMPEACHED
  31. 31. CHANNEL DIFFERENCES #LOLnations
  32. 32. CHANNEL DIFFERENCES #LOLnations VS.
  33. 33. CHANNEL DIFFERENCES #LOLnations VS. POLITICAL SUPPORT IN THE FILTER BUBBLE
  34. 34. IMPACT OF MEMES Social media supported offline protest Citizens did not vote SUSPENDED CITIZEN #LOLnations
  35. 35. MEMES & HUMOR AS A LAST RESORT DURING CRISIS #LOLnationsA ROMANIA TO LAUGH AT PONTA and COLLABORATOR Humor to vocalize opinions Channel to vocalize social issues
  36. 36. MEMES FOR POLITICAL DISSENT AND SUPRESSION KATY PEARCE, @KATYPEARCE UNIVERSITY OF WASHINGTON
  37. 37. • CHEAP TO PRODUCE • FUNNY • SHAREABLE • ANONYMOUS • TRACKABLE • CAN BE USED FOR POLITICAL PURPOSES, INCLUDING DISSENT • BUT ALSO CAN BE USED TO SUPRESS MEMES #LOLnations
  38. 38. THIS AIN’T YOUR DADDY’S AUTHORITARIANISM Being a dictator is tough today! - No more Soviet sponsorship - The democracy promotion industry - Internet and technologies Today’s dictators are savvier and more nimble than before and they need legitimacy that only the law can provide - Reference democratic concepts - Don’t steal elections so obviously - Don’t arrest NGO members, send health inspectors to the office - Audit an opposition radio station rather than stop its broadcasting #LOLnations But opposing or dissenting against the regime is just as risky as it was in the past
  39. 39. DICTATOR TOOLS OF CONTROL BOASTING SUPPORT CONTROL NON-SUPPORTERS THROUGH BLACKMAIL, HARASSMENT, COERCION CONTROL NON-SUPPORTERS THROUGH MATERIAL ENTICEMENT CONTROL INFORMATION FLOW STAGE POLITICAL DRAMA TO UNDERMINE OPPONENTS #LOLnations Schatz (2009)
  40. 40. • 9 million people • Majority Shia Muslim • 99% literacy • Per capita GDP USD 10,000 • Oil wealth AZERBAIJAN
  41. 41. STAGE POLITICAL DRAMA TO UNDERMINE OPPONENTS #LOLnations
  42. 42. STAGE POLITICAL DRAMA TO UNDERMINE OPPONENTS #LOLnations
  43. 43. CONTROL INFORMATION FLOW #LOLnations
  44. 44. CONTROL NON- SUPPORTERS THROUGH BLACKMAIL, HARASSMENT, COERCION #LOLnations
  45. 45. CONTROL NON- SUPPORTERS THROUGH BLACKMAIL, HARASSMENT, COERCION #LOLnations
  46. 46. COMPETITIVE & SELECTIVE BOASTING SUPPORT #LOLnations
  47. 47. OPPOSITION MEMES EXIST Donkey Bloggers Bulistan Heydar Aliyev Facebook Page Harlem Shake • Anti-government video • 24 & 30 months in jail, 17 months served • Satirical YouTube channel • Conscription, harassment, beatings, family losing jobs, asylum • Parody & meme Facebook page • Administrators arrested a year ago today, trial still not over • Harlem Shake video • Identifiable participant arrested for hooliganism #LOLnations
  48. 48. TAKEAWAY #LOLnations
  49. 49. THANK YOU FOR YOUR TIME

×