The Mobile Innovation Market

Innovation Innovation, the successful exploitation of new ideas, serves as the means by which organizations and industries flourish and gain a sustainable, dominant position in the increasingly competitive global marketplace.

The GSMA 700+ Mobile Operator Members Executives of the 11 largest global operators sit on our Board 200+ Mobile Equipment & Service Vendor Associate Members The GSMA’s mandate is to drive collaborative action among its Operator Members A ‘Single Voice’ for the industry, influencers, and governments Common agenda spurring industry growth and consumer benefits Strategic initiatives producing tangible outcomes The world’s leading mobile industry trade association with:

700+ Mobile Operator Members

Executives of the 11 largest global operators sit on our Board

200+ Mobile Equipment & Service Vendor Associate Members

The GSMA’s mandate is to drive collaborative action among its Operator Members

A ‘Single Voice’ for the industry, influencers, and governments

Common agenda spurring industry growth and consumer benefits

Strategic initiatives producing tangible outcomes

Mobile Innovation Objectives Create a unique environment stimulating mobile innovation and enriching the global wireless ecosystem. Ensure mobile innovation broadly aligns with Operator business strategies. Accelerate adoption across multiple Operators by lowering barriers to entry. Encouraging investment by reducing risk through “demand side” (Operator) engagement. Influence the industry’s current and future product and service roadmaps. Enhance consumer experience.

Mobile Innovation Vision Mobile Innovation Marketplace events : Showcase and advance Innovator development Day 1 dedicated to Top Innovator presentations to captive audience of Operators, Equipment Vendors, and Investors “ Speed Dating” business discussions advancing interaction and understanding among Corporate Partners, Investors, and Operators and the participating Innovators Panel discussions and presentation of Operator market successes and needs Innovation Zone exhibition area located in the heart of main Congress Hall Top media partners committed to covering the latest technologies and trends Mobile Innovation Market Award : Participate by submitting your best products Win recognition for best-in-class mobile development by a select Judging Panel representing Operators, Corporate Partners, Investors, and the GSMA Mobile Innovation Market Portal (February 2009) : Hosts continuous interaction with MIM members and triggers innovative ideas Fosters thought leadership and idea exchange Promotes industry perspective and analysis View Operator business requirements, research and case study presentations Establish a diverse marketplace facilitating commercial transactions among Operators, Corporate Partners, Investors, and Innovators through:

Mobile Innovation Marketplace events :

Showcase and advance Innovator development

Day 1 dedicated to Top Innovator presentations to captive audience of Operators, Equipment Vendors, and Investors

“ Speed Dating” business discussions advancing interaction and understanding among Corporate Partners, Investors, and Operators and the participating Innovators

Panel discussions and presentation of Operator market successes and needs

Innovation Zone exhibition area located in the heart of main Congress Hall

Top media partners committed to covering the latest technologies and trends

Mobile Innovation Market Award :

Participate by submitting your best products

Win recognition for best-in-class mobile development by a select Judging Panel representing Operators, Corporate Partners, Investors, and the GSMA

Mobile Innovation Market Portal (February 2009) :

Hosts continuous interaction with MIM members and triggers innovative ideas

Fosters thought leadership and idea exchange

Promotes industry perspective and analysis

View Operator business requirements, research and case study presentations

Awards – We Want The Best Innovators! Five Core Awards Categories : Most Innovative Device Centric Technology Most Innovative Carrier Infrastructure or Platforms Most Innovative Application in a Vertical Market Most Innovative Consumer Application or Service Most Innovative True Mobile Start Up Eligible Companies : Have a new product, service or technology that has been commercially available for no more than two (2) years Are able to demonstrate at least one (1) successfully completed pilot, trial or deployment of at least a 90-day proof of concept with an GSMA member Operator anywhere in the world Have less than US $20M in annual revenues Submit Applications : To enter or for more information on the awards competition, please visit us online at www.mobileinnovation.org/Awards The Mobile Innovation Awards are fundamental to the GSMA’s efforts to advance innovation and adoption.

Five Core Awards Categories :

Most Innovative Device Centric Technology

Most Innovative Carrier Infrastructure or Platforms

Most Innovative Application in a Vertical Market

Most Innovative Consumer Application or Service

Most Innovative True Mobile Start Up

Eligible Companies :

Have a new product, service or technology that has been commercially available for no more than two (2) years

Are able to demonstrate at least one (1) successfully completed pilot, trial or deployment of at least a 90-day proof of concept with an GSMA member Operator anywhere in the world

Have less than US $20M in annual revenues

Submit Applications :

To enter or for more information on the awards competition, please visit us online at www.mobileinnovation.org/Awards

GSMA Mobile Innovation Exchange (Portal) Summary Offer the Mobile Industry Access to a year-round online community to promote mobile innovation via an innovation “portal” building on the success of the Mobile Innovation Marketplace events currently held in Barcelona, Macau, Atlanta, and Tel Aviv. Creation of an online “gathering place” (a.k.a. water cooler, café) facilitating year-round dialogue, deal-making, partnering, and consensus-building across all elements of the mobile ecosystem. The GMIX portal features: Research and discovery tools Moderated discussions and blogs Opportunity for Larger Industry Players to engage in RFI & match-making services for due diligence without disclosing who is leading the effort. Serve as an authoritative database of VC investments, M&A activity and strategic partnering deals involving emerging-growth companies in the mobile industry. Host Industry Awards Programs & Contests – GSMA & white-labelled 3rd-Party Partner Awards.

Offer the Mobile Industry Access to a year-round online community to promote mobile innovation via an innovation “portal” building on the success of the Mobile Innovation Marketplace events currently held in Barcelona, Macau, Atlanta, and Tel Aviv.

Creation of an online “gathering place” (a.k.a. water cooler, café) facilitating year-round dialogue, deal-making, partnering, and consensus-building across all elements of the mobile ecosystem.

The GMIX portal features:

Research and discovery tools

Moderated discussions and blogs

Opportunity for Larger Industry Players to engage in RFI & match-making services for due diligence without disclosing who is leading the effort.

Serve as an authoritative database of VC investments, M&A activity and strategic partnering deals involving emerging-growth companies in the mobile industry.

Host Industry Awards Programs & Contests – GSMA & white-labelled 3rd-Party Partner Awards.

Mobile Innovation Portal Participation Benefits Innovators Key destination to discover MNO needs, interests, available assets, technical resources, developer programs etc. Opportunity to dialog with potential customers and partners Directional alignment with industry Access to prospective investors Operators Consolidated view of industry capability for strategic and new product development discovery – meet young companies that favour Operator-centric business models. Channel for the distribution of Operator’s ideas and customer’s needs to seed the entrepreneurs ideas Promotion of Operator “Developer Programs” (e.g. Orange Partner, AT&T Dev Central, Betavine, etc.) to disseminate MNO technical capabilities and information necessary for entrepreneurs and innovators to create compelling applications and services using Operator assets VC Firms and other Investors Identify promising young companies for investment Facilitate MNO partnerships for VC portfolio companies Forum for holding pre-investment discussions with MNOs and key industry suppliers to determine opportunity potential, scale, and possible exit opportunities. Vendors/Traditionally Non-Mobile Companies Hub for developer network discovery at a global scale and enable technical information discovery for mobile platforms , award programs, and incentive programs for developers MNO/vendor alignment to ensure common direction Collaborative partnership relationships serving mutual interests instead of traditional buyer / seller Academia Open dialogue with major universities and research centres for both technical and business discovery Channel to initiate commercialization of academic works

Innovators

Key destination to discover MNO needs, interests, available assets, technical resources, developer programs etc.

Opportunity to dialog with potential customers and partners

Directional alignment with industry

Access to prospective investors

Operators

Consolidated view of industry capability for strategic and new product development discovery – meet young companies that favour Operator-centric business models.

Channel for the distribution of Operator’s ideas and customer’s needs to seed the entrepreneurs ideas

Promotion of Operator “Developer Programs” (e.g. Orange Partner, AT&T Dev Central, Betavine, etc.) to disseminate MNO technical capabilities and information necessary for entrepreneurs and innovators to create compelling applications and services using Operator assets

VC Firms and other Investors

Identify promising young companies for investment

Facilitate MNO partnerships for VC portfolio companies

Forum for holding pre-investment discussions with MNOs and key industry suppliers to determine opportunity potential, scale, and possible exit opportunities.

Vendors/Traditionally Non-Mobile Companies

Hub for developer network discovery at a global scale and enable technical information discovery for mobile platforms , award programs, and incentive programs for developers

MNO/vendor alignment to ensure common direction

Collaborative partnership relationships serving mutual interests instead of traditional buyer / seller

Academia

Open dialogue with major universities and research centres for both technical and business discovery

Channel to initiate commercialization of academic works

Mobile Innovation Benefits for You! Mobile Operators Introduce new products and services to decision makers Expand network and list of sales prospects Acquire an “insider’s” perspective of how to navigate an Operator Better understand the forces behind Operator purchase and implementation decisions Investment Firms Introduce new products and services to decision makers Test business plan assumptions Initiate funding conversations Monitor the latest trends – Where is the money flowing? Equipment Vendors Introduce new products and services to decision makers Expand network and list of sales prospects Explore partnership opportunities Peer Innovators Gauging the direction of development Evaluating competitive positioning Uncovering collaboration opportunities Making contact with new talent Influence the Global Press Coverage of the most exciting mobile developments Launch your new ventures immediately Share your perspectives with the world Drive the latest headlines – be the market maker! The Mobile Innovation Market is the pre-eminent regional and global environment for doing business in wireless innovation. Highlight excellence in innovation to mobile influencers and tastemakers:

Mobile Operators

Introduce new products and services to decision makers

Expand network and list of sales prospects

Acquire an “insider’s” perspective of how to navigate an Operator

Better understand the forces behind Operator purchase and implementation decisions

Investment Firms

Introduce new products and services to decision makers

Test business plan assumptions

Initiate funding conversations

Monitor the latest trends – Where is the money flowing?

Equipment Vendors

Introduce new products and services to decision makers

Expand network and list of sales prospects

Explore partnership opportunities

Peer Innovators

Gauging the direction of development

Evaluating competitive positioning

Uncovering collaboration opportunities

Making contact with new talent

Influence the Global Press

Coverage of the most exciting mobile developments

Launch your new ventures immediately

Share your perspectives with the world

Drive the latest headlines – be the market maker!