Paradigm-Shifts in Value Creation:
From technology-push to urban clusters for
service innovations.
Sascha Haselmayer, Director & Co-Founder
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Telecommunications industry Mobility industry
Value creation logic Value chain Value network
Competitive unit Single firm Networks
Driver of industry development Technology (supply side) driven User experience (demand-side)
driven
Business models Simple, cost driven Multiple, value driven
Primary revenue driver Voice traffic Data traffic (services)
Locus of power Operators Users
Characteristics of offering Standardised Customised
Place management Low (Stable industry) High (Complex & dynamic
requirements industry)
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0.5%
mTourism
hotel
Service
revenue
Solution City
partners Approves
Roaming
deal with
operators
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© Living Labs Global. No dissemination without prior written approval

© Living Labs Global. No dissemination without prior written approval

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Competency Landscape 2008 Mobile Readiness 2006
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Pre-
Applied Commercial
Basic Research Pilot commercial
Research Procurement
Procurement
Supply Push Instruments Demand Pull Instruments
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© Living Labs Global. No dissemination without prior written approval

© Living Labs Global. No dissemination without prior written approval

© Living Labs Global. No dissemination without prior written approval

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Legitimised Pilot with PPP
Network Innovation Financing
Consumer Services · Concept and consortium
Products / · Proof of concept
Service
Provider · Evaluation
· User-involvement
· Beta Purchaser LOI and
Involvement
Smart Living
Operator Living Lab
Pilot Pre-commercial Procurement on
favourable terms
· Implement various business
models
Beta · Scalability pilot
Consortium
Purchase
Full Commercialisation
Full Via various channels
Living Labs Global Commercial
Members
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Sascha Haselmayer
General Director – Member of the Board
Living Labs Global
Ribera 5, Entlo 2
08003 Barcelona
T +34 627 299588
F +44 207 9003295
s.haselmayer@interlace-invent.com
www.livinglabs-global.com
© Living Labs Global. No dissemination without prior written approval