Living Labs Global - Kista Mobile Multimedia 2009 05 13

Paradigm-Shifts in Value Creation: From technology-push to urban clusters for service innovations. Sascha Haselmayer, Director & Co-Founder © Living Labs Global. No dissemination without prior written approval

Telecommunications industry Mobility industry Value creation logic Value chain Value network Competitive unit Single firm Networks Driver of industry development Technology (supply side) driven User experience (demand-side) driven Business models Simple, cost driven Multiple, value driven Primary revenue driver Voice traffic Data traffic (services) Locus of power Operators Users Characteristics of offering Standardised Customised Place management Low (Stable industry) High (Complex & dynamic requirements industry) © Living Labs Global. No dissemination without prior written approval

0.5% mTourism hotel Service revenue Solution City partners Approves Roaming deal with operators © Living Labs Global. No dissemination without prior written approval

Competency Landscape 2008 Mobile Readiness 2006 © Living Labs Global. No dissemination without prior written approval

Pre- Applied Commercial Basic Research Pilot commercial Research Procurement Procurement Supply Push Instruments Demand Pull Instruments © Living Labs Global. No dissemination without prior written approval

Legitimised Pilot with PPP Network Innovation Financing Consumer Services · Concept and consortium Products / · Proof of concept Service Provider · Evaluation · User-involvement · Beta Purchaser LOI and Involvement Smart Living Operator Living Lab Pilot Pre-commercial Procurement on favourable terms · Implement various business models Beta · Scalability pilot Consortium Purchase Full Commercialisation Full Via various channels Living Labs Global Commercial Members © Living Labs Global. No dissemination without prior written approval

Sascha Haselmayer General Director – Member of the Board Living Labs Global Ribera 5, Entlo 2 08003 Barcelona T +34 627 299588 F +44 207 9003295 s.haselmayer@interlace-invent.com www.livinglabs-global.com © Living Labs Global. No dissemination without prior written approval

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Living Labs Global - Kista Mobile Multimedia 2009 05 13

by Tomas Bennich on May 25, 2009

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Living Labs Global - Kista Mobile Multimedia 2009 05 13 — Presentation Transcript