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Innovation World Kmbs 081209
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Innovation World Kmbs 081209

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Innovation World

Innovation World

Full video @ YouTube - http://www.youtube.com/SwedenMobile

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Innovation World Kmbs 081209 Innovation World Kmbs 081209 Presentation Transcript

  • Innovation World Through Innovation World, TeliaSonera is offering a meeting place  where mobile enthusiasts and service providers  can try, review and develop new exciting mobile services. Create the mobile future at InnovationWorld.com!
  • AGENDA - Innovation World in brief - The Innovation World work flow
  • What is Innovation World? Innovation World • a test bed for TeliaSonera to test new services, collect user needs and service ideas • to get early engagement and ew s N e ic er v openness with customers S • Consumer Driven Innovation • low barrier approach for running new services together with partners • marketing tool for partners 12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 3 View slide
  • InnovationWorld.com & InnovationWorld.mobi 12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 4 View slide
  • Innovation World in Brief Get in contact and influence on future mobile services Participate in polls, speak out Try, rate and discuss new services Share your ideas and interact with others Find out Free to join! what is hot today Free to test Services!* 12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 5
  • Innovation World work flow Step 1: Service Scouting, by * Product management/Content * TeliaSonera R&D * Innovation World activities 12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 6
  • What's in it for Partners? Innovation World give community power to partners to test and market their services. • Valuable service feedback from end-users, even during service/concept creation • Evaluate service features from interaction with real users • Visibility and viral spread ck • Possibility to become a TeliaSonera d -ba partner if the service is highly Fee & ip ersh appreciated on Innovation World Partn 12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 7
  • Services to Test n’ Try 12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 8
  • Innovation World work flow Step 1: Service Scouting, by * Product management/Content * TeliaSonera R&D * Innovation World activities Step 2: Innovation World member evaluation End User Testing Statistics, Short studies Review, rate, discuss 12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 9
  • What's in it for End-users? Innovation World - community and exploration For free* users get to: • see and try new services at a low or no cost • create, exchange and rate mobile services and ideas • Influence * IW provide the services at no cost or as low cost as possible for the end-user e.g. using price-cap for data traffic. 12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 10
  • End-user and Partner involvement Reviews Forums and Polls Comments= improvements 12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 11
  • Innovation World work flow Step 1: Service Scouting, by * Product management/Content * TeliaSonera R&D * Innovation World activities Step 2: Innovation World member evaluation Step 3: TeliaSonera Evaluation The best services, with high end-user interest, are subject for business evaluation and service End User Testing agreement negotiations Statistics, Short studies Review, rate, discuss 12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 12
  • What's in it for TeliaSonera? Innovation World is an innovative and customer oriented way to commercialize new mobile services and concepts • User involvement: finding out customer preferences and needs cost efficiently • Scouting partners and services: connect and develop in a new way • Ability to proceed without a 100% secure business case: evaluating new business opportunities together with users and partners • Speed to market with new services and service ideas: allow trials-n-errors, move only best services to continue life in normal business units 12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 13
  • Innovation World work flow Step 1: Service Scouting, by Step 4: Commercial Launch or Not • Product management/Content Product Management and/or Country Business • TeliaSonera R&D Divisions • Innovation World activities Step 2: Innovation World member evaluation Step 3: TeliaSonera Evaluation The best services, with high end-user interest, are subject for business evaluation and service End User Testing agreement negotiations Statistics, Short studies Review, rate, discuss 12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 14
  • Read more @ InnovationWorld.com/partner (from Dec 15) Contact: anders.bergstedt@teliasonera.com petra.edlund@teliasonera.com 12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 15
  • Innovation World A growth place for new ideas and business TeliaSonera's Innovation World puts the end-users in the driver seat to test and innovate new mobile services together with TeliaSonera's R&D team and best in class partners. It enables faster time-to-market for innovative end-user proven services. It also gives community power for partners to test and market their services cost efficiently combined with an inspiring forum open for innovative ideas. Through Innovation World, TeliaSonera is offering a meeting place where mobile enthusiasts and service providers can try, review and develop new exciting mobile services. Create the mobile future at InnovationWorld.com!