eBooks Promotion Arena
Ha’Mitham, July 25th, 2013
ArtiForYou

2013 © ALL RIGHTS RESERVED
Why Self Publishing

1
2
3

No funnel
Full control
Higher revenue

2
Numbers

$2.8B

eBooks
Sales

+41%
~$3,000

Annual
Average
Growth
Costs

$300

Author’s
Revenue

3
Your Friends and Family

4
How to Higher Your Revenue?
M-a-r-k-e-t-i-n-g !
Ad campaigns
Reviews & word of mouth

Reach Opinion Leaders
To Reach Your ...
eBooks Promotion Arena

Reach bloggers

Reach readers
6
Self Promotion Platform

1
2
3

Marketing tool box
Reach opinion leaders
Enable offerings

From $149 per eBook
7
Authors-Readers Community

1
2
3

Interact with peers
Reach readers
Powerful social group

Exposure
8
Business Model
Objective
Reviews

$$

Authors

Know-how &
Opinion Leaders

$$
&
Reviews

Readers

Discovery
& Offerings

O...
Marketing Services
Cost-effectivness

From $149

$500 -$5000

Digital & Social orientation
10
Milestones
European Market
Market Place

5 Authors
Manual Work

30 Authors
Bigger Database
Semi Automatic

POC
MVP
Aug. 20...
Scaling Up - Market Place
Copy
Editors

Editors

Authors
Market place

Designers

12
Project Status
Team:

Keren Dobkovsky, CEO& Product
Erez Gavish, COO & Design
Amit Avron , Information specialist

Advisor...
Any Questions ?

www.ArtiForYou.com
Keren.dob@gmail.com
Keren: 052.60.44.569
eBooks Long Tail
$
Up to
$1M

…But you
wish to be
HERE
You are
HERE

$300
0%

50%

100%
15
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Arti Overview

  1. 1. eBooks Promotion Arena Ha’Mitham, July 25th, 2013 ArtiForYou 2013 © ALL RIGHTS RESERVED
  2. 2. Why Self Publishing 1 2 3 No funnel Full control Higher revenue 2
  3. 3. Numbers $2.8B eBooks Sales +41% ~$3,000 Annual Average Growth Costs $300 Author’s Revenue 3
  4. 4. Your Friends and Family 4
  5. 5. How to Higher Your Revenue? M-a-r-k-e-t-i-n-g ! Ad campaigns Reviews & word of mouth Reach Opinion Leaders To Reach Your Readers 5
  6. 6. eBooks Promotion Arena Reach bloggers Reach readers 6
  7. 7. Self Promotion Platform 1 2 3 Marketing tool box Reach opinion leaders Enable offerings From $149 per eBook 7
  8. 8. Authors-Readers Community 1 2 3 Interact with peers Reach readers Powerful social group Exposure 8
  9. 9. Business Model Objective Reviews $$ Authors Know-how & Opinion Leaders $$ & Reviews Readers Discovery & Offerings Opinion Leaders Discovery 9
  10. 10. Marketing Services Cost-effectivness From $149 $500 -$5000 Digital & Social orientation 10
  11. 11. Milestones European Market Market Place 5 Authors Manual Work 30 Authors Bigger Database Semi Automatic POC MVP Aug. 2013 POC+6 Months USA market Full Community Scalable System Platform MVP+6 Months 11
  12. 12. Scaling Up - Market Place Copy Editors Editors Authors Market place Designers 12
  13. 13. Project Status Team: Keren Dobkovsky, CEO& Product Erez Gavish, COO & Design Amit Avron , Information specialist Advisory: Yoav Abrahami, Chief architect, Wix Mr. S, US market books & apps -Negotiation Status: Beta preparations Enlarging the reviewers database 13
  14. 14. Any Questions ? www.ArtiForYou.com Keren.dob@gmail.com Keren: 052.60.44.569
  15. 15. eBooks Long Tail $ Up to $1M …But you wish to be HERE You are HERE $300 0% 50% 100% 15
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