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The world’s largest open
crowdfunding platform!
What is Crowdfunding?

unds from the people
One dollar at a time

urn for a… “Perk” or Rewards

ing ideas that matter to y...
Crowdfunding is not new…
Crowdfunding is not new…

Over $100,000 raised
Average contribution: $0.85
Who is crowdfunding?

Non-profit

Maker
Inventor

Dancer

Designer

Entrepreneur
Musician

Small Business

Writer

Religio...
How Crowdfunding Works
1) Create a campaign
2) Engage your
community
3) Raise funds
4) Fulfill perks
What makes Indiegogo unique ?
Anyone, Anything, Any
time, Anywhere

The world’s largest
crowdfunding platform

Perks/Engag...
Partner Pages –Your own curated site
.

How Are “Citizens” and Brands using Crowdfunding?
Over $2 million raised in Hurricane Sandy Relief; Over 160 campaigns
...
Private - Public Partnerships
Emmy’s Organics

$13,412

63

FOOD

RAISED

FUNDERS

Makepeace Brothers
MUSIC

$5,810

114

RAISED

FUNDERS

Design Juncti...
We’re looking forward to
working with all of you!

Go fund yourself!
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Alana Schultz - Crowd Funding & Indiegogo

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  • In some ways crowdfunding is not new…
    Most people recognize the statue of liberty and know that it was a gift from France
    What they don’t know is that the “base” for the statue was not included in the gift.
    A passionate citizen led the charge to mobilize other citizens to raise the $100,000 needed.
    That citizen was Pulitzer and he was able to use his newspaper to spread the word and ask for support.
    The story has a nice ending in that they did raise the $100,000. And the average gift amount was 89cents. Thousands of citizens pulled together to be part of something bigger than themselves and to take pride in making this effort happen.
  • In some ways crowdfunding is not new…
    Most people recognize the statue of liberty and know that it was a gift from France
    What they don’t know is that the “base” for the statue was not included in the gift.
    A passionate citizen led the charge to mobilize other citizens to raise the $100,000 needed.
    That citizen was Pulitzer and he was able to use his newspaper to spread the word and ask for support.
    The story has a nice ending in that they did raise the $100,000. And the average gift amount was 89cents. Thousands of citizens pulled together to be part of something bigger than themselves and to take pride in making this effort happen.
  • Who is doing CF?--- All different types of people…all over the world
  • We’re going to go a lot more into this in future sessions…
    Show must go on….Fantastic ngo baycat based in bay area teaching youth in worse area incredibly valuable media skills
    Computers stolen…SF foundation put up $50k but didn’t have funding in budget for full amount.
    Villy was able to multiply that and raise $51k.
  • Indiegogo is the worlds largest open global crowdfunding platform!!
    We were first. When we started in 2008, there was no crowdfunding…now there are 500+ niche sites out there.
    Millions of dollars flow through Indiegogo every week.
    What makes Igg different?
    -Totally open- Anyone anywhere can raise money for anything. Other sites like Kickstarter are only for creative projects AND you need to apply. Indiegogo is about the democratization of fundraising. Anyone can do it. Any project you pick can be successful.
    Global—always been global..campaigns in every country and donors in every country. …now in pounds and Euro’s as well. Hult is International school…want global partner.
    Keep what you raise- Other platforms like Kickstarter are all or nothing. Over 50% of campaigns walk away with nothing. On Indiegogo you can keep what you raise. This is especially important for early stage social entrepreneurs and non profits.
    Incredible focus on Customer Happiness…whole department responding to inquiries 7 days a week within 24hrs but often within a couple hours. Happiness supports campaigners as well as contributors.
    Great team in general- Many of you met Amy Lesnick when she was out here in December. Amy is Indiegogo’s head of Social Innovation and has a great background as the former CEO of Full Circle Fund- a venture philanthropy organization, an instructor at Berkeley Haas School of Biz, and an advisor at Stanford’s accelerator.
    - Indiegogo’s partner page functionality is also uniquely suited to meet needs of Hult enabling us to create our own space where we’ll showcase all of the student campaigns
  • Crowdfunding overall is growing exponentially each month. Networks and programs like Energy Access Practicioners network are playing important roles in enabling their members to showcase their community’s campaigns and to build the eco-system around these social innovators to ensure their success.
    Indiegogo is partnering with the UN Foundation/Energy access practitioners network to showcase your campaigns. We’re going to have a 2nd webinar on how this works as well as go into more detail on how to be effective in CF in Feb.
  • We’re going to go a lot more into this in future sessions…
    Show must go on….Fantastic ngo baycat based in bay area teaching youth in worse area incredibly valuable media skills
    Computers stolen…SF foundation put up $50k but didn’t have funding in budget for full amount.
    Villy was able to multiply that and raise $51k.
  • Transcript of "Alana Schultz - Crowd Funding & Indiegogo"

    1. 1. The world’s largest open crowdfunding platform!
    2. 2. What is Crowdfunding? unds from the people One dollar at a time urn for a… “Perk” or Rewards ing ideas that matter to you into fruition
    3. 3. Crowdfunding is not new…
    4. 4. Crowdfunding is not new… Over $100,000 raised Average contribution: $0.85
    5. 5. Who is crowdfunding? Non-profit Maker Inventor Dancer Designer Entrepreneur Musician Small Business Writer Religious org Game Developer Food lover Artist Community Activist Photographer
    6. 6. How Crowdfunding Works 1) Create a campaign 2) Engage your community 3) Raise funds 4) Fulfill perks
    7. 7. What makes Indiegogo unique ? Anyone, Anything, Any time, Anywhere The world’s largest crowdfunding platform Perks/Engagement Keep what you raise The First - Since 2008 Global- 196 Countries Over 100,000 campaigns  60+ employees $ millions disbursed every week Gogo Factor Customer Happiness Partner Pages
    8. 8. Partner Pages –Your own curated site
    9. 9. . How Are “Citizens” and Brands using Crowdfunding? Over $2 million raised in Hurricane Sandy Relief; Over 160 campaigns Whole Foods Foundation, PACT & Indiegogo create 100 Urban Gardens
    10. 10. Private - Public Partnerships
    11. 11. Emmy’s Organics $13,412 63 FOOD RAISED FUNDERS Makepeace Brothers MUSIC $5,810 114 RAISED FUNDERS Design Junction SMALL BUSINESS $2,976 26 RAISED FUNDERS $7,281 69 RAISED FUNDERS Are you next? Impossibly Funky MAGAZINE $4,062 80 RAISED FUNDERS Walking Audio Tour COMMUNITY
    12. 12. We’re looking forward to working with all of you! Go fund yourself!
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