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Septet team presentation 4.22.14-1

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Published in: Business, Economy & Finance

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  • 1. Starbucks Strategic Audit Lucas Pereira, Stella Birungi, Kenny Kimbel, Devon Bennett, Satomi Urata, Olivia Aaroee, Bethany Au
  • 2. Understanding the Environment
  • 3. Case Synopsis • Who is Starbucks? • Seattle, US • Largest coffeehouse on the planet • Continuous growth • Analysis • Internal demands • Expansion • Product Lines
  • 4. Industry Ring Analysis • External Environment for the Year 2013 – 2014 • Consumer Goods Industry • Focus: Food and Beverage Industry • Restaurant Industry • Fast Food Industry • Coffee Shop Industry
  • 5. SFAS Summary •Strengths • Corporate Responsibility • Source Relationships • Brand Expansion •Weaknesses • Europe Market • Competitors
  • 6. Controllable Issues • Local Markets • Coffee Distribution • Employees • Online Applications
  • 7. Uncontrollable Issues • Economy • Regulations and Policies • Online/Mobile Applications • Preferences • Competitors
  • 8. Appraising the Environment
  • 9. Existing Mission Statement “To inspire and nurture the human spirit- one person, one cup and one neighborhood at a time.”
  • 10. Existing Objectives • Objective One • Quality • GMOs • Objective Two • Employees • Age • Objective Three • Community • Saturation Level • Objective Four • Customers • Time • Objective Five • Shareholders • Balance
  • 11. Major Existing Strategies Global Strategy Level • Exporting • Pro • Con • Acquisition • Pro • Con • Greenfield Venture • Pro • Con
  • 12. Major Existing Strategies Corporate Strategy Level • Penetration • Pro • Con • Expansion • Pro • Con • Strategic Alliance/Joint Venture • Pro • Con
  • 13. Major Existing Strategies Business Strategy Level • Differentiation • Pro • Con
  • 14. Strategy Theme Package #1
  • 15. Aggressive Expansion into Asia • Mission • Objectives • Establish Teavana Brand • Introduce Starbucks Brand • Reward System • Pros • Cons
  • 16. Strategy Theme Package #2
  • 17. Increased use of technology • Mission • Objectives • Wait Time • In stock Options • Abroad Interest • Pros • Cons
  • 18. Strategy Theme Package #3
  • 19. Expansion Domestically • Mission • Objectives • Domestic Domination • Location Options • Job Opportunites • Pros • Cons
  • 20. Recommendation Strategy Theme Package #1
  • 21. Package #1 Strategies • Global Level Strategy • Tailoring • Corporate Level Strategy • Penetration • Business Level Strategy • Differentiation • Operational Level Strategy • Functions – Human Resource Management
  • 22. Justification • Expansion • Teavana • Reward System • Risks
  • 23. Plan for Execution • Continued Company Values • Changes • Cash Surplus • Farmer Protection • Fair-Trade • GMO Free • Local Employees
  • 24. Implementation Agenda Timetable: • 2014- Budget 25% • Survey Asian market to find best potential Starbucks locations • Brainstorm and develop strategy to create a store that utilizes Teavana acquisition • 2015- Budget 25% • Survey the Asian real estate to find prime leasing locations for company owned stores and lease store • Begin the process of picking qualified franchise owners in Asia • 2016 – Budget 40% • Test market the Teavana and Starbucks Asian response • Make adjustments to fit the tastes of the Asian market • 2017 – Budget 10% • Monitor the results and possibly test market the Teavana and Starbucks combo domestically for large tea drinking demographics
  • 25. Conclusion •SWOT Analysis •Controllable Issues •Use of Strategies •Expansion into Asia
  • 26. Starbucks Strategic Audit Lucas Pereira, Stella Birungi, Kenny Kimbel, Devon Bennett, Satomi Urata, Olivia Aaroee, Bethany Au

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