Evaluation question 1
In what ways does your media product use, develop or
challenge forms and conventions of real media products?
My music video was heavily inspired by other rock/indie bands such as
Foo fighters, kasabian and Kaiser chiefs. I used many of the conventions of
This genre such as an emphasis on the band and not narrative, and using many
Shots of the band singing and playing.
Clothing and props
In my music video I used a lot of practical props, such as guitars
And other instruments leaving out anything that would not normally appear at
A bands gig. As for clothing we split the filming in two filming one half in suits
And formal attire and the other half in casual clothing. This was done to make
The faster half of the song fit with the change in clothing and to give the impression
That the band work better when not dressed to impress.
This approach to clothing and props is a large component of music videos of my
Chosen genre as it gives a more realistic and down to earth feel to the video.
In post production I decided to add some effects to make the shots look
More professional and dynamic. Some of these effects include fades, head
And tail burns and also some colour correction. These help to make my music
Video look like some of the other high budget music videos of my genre, however
By not using too many I still managed to give my video a gritty/indie feel which is
One of the main conventions of this genre.
One of the main techniques that I used to make my music video look and feel better
Was the idea of pacing, I wanted my music video to start off slow the same as the
Music and to gradually built up to the point in the music where the tempo suddenly
Increases. I achieved this by using a slow cut rate in the beginning of the video and
By also using lots of longer shots such as the band walking or messing about, I also
Made the effects more dramatic as the song progressed including more over the top
Filters and transitions. Overall I feel that this did a good job of pacing the video and
Kept up with the pacing of other videos of the same genre.
Initially in my music video I wanted to have a strict narrative based off the lyrics
In the song, I felt that this would be an easy way to decide what I needed to include
In my video. However after talking to someone who makes music videos for bands
I decided to not go for a linear narrative and leave it up to the viewers to decide what
The narrative is. This way I was free to create whatever I want in the same style as
The arctic monkeys and I feel that this is what gave me the freedom to create what
I eventually did. This style of loose/non-existent narrative is very commonly used in
Music videos of my genre as they give the video a kind of wild and free atmosphere
That suits that genre of music very well.
In their music videos and songs the Arctic monkeys are represented as a
Rebellious, loud group of lads. This is shown by their use of shots such as
Them walking through town or hanging out at a pub.
In my music video I wanted to give the same impression, I did this by using
Lots of fast cuts and by making the boys dress casually in the faster part of the song.
Another thing that I did was include some of the iconic shots of the band walking down
A street chatting and just being lads.
The target audience of my music video, and that of the arctic monkeys in general
Is roundabout 17-25 year olds predominantly males. This matches well with the
Image of the band as they are also shown to be within their own demographic.
I tried to tailor my music video to this same age range by including lots of fast cuts
And effects, but also by dressing up the lads in a way that was familiar to the
Audience and allowed them to associate with the band in the same way that the
Official music videos do.
I decided that for my digipak I wanted to create something that gave a very similar
Feel to my music video, that being a indie/rebelious feel. To do this I used some of
The stills from my music video ( such as the one being used for the background ),
I like doing this because it allows the viewer to easily understand that they are
Linked and that they are all about the same band creating a synergistic effect and
Creates some brand recognition.
My digipak follows many of the main conventions of other products. For example
It includes a track list on the back page which tells you which songs are in what
Order and also includes the timings of the songs. Another convention that is used
In my digipak is the inclusion of the production company’s copyright information
And contact details. I also included the album name on the front page and on the
Spine as well as the serial number.
When I was researching websites to find inspirations for my website I looked at
Some of the websites by bands of the same genre and style as the arctic monkeys,
Such as kasabian, oasis, and kaiser chiefs. One of the conventions of these
Websites that I decided to take was the dark background colours with white text
From the oasis website, this gives it a grungy, indie feel and helps to match with
The colour scheme of the music video.
I have linked my
Music video on
The home page
Of my website
This helps to
Promote it and
I put links to buy
Albums on Amazon
I Placed many links on this Website to social media website
Such as Facebook and Twitter
Website Gigs page
Photo from video
To show a
Gig list which is
Website Gallery page
Website contact page
I used my contact
Details for this page
To make it seem
Like a real website