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Brands timeline online.
Is internet another media? That seems to be driving advertising agencies crazy all over the world.
But the answer is NO.
The online world is a new reality in everybody’s life. It’s another world, but not in the sense that it’s different, which it is. It’s another place where people live another part of their life. Online we go to the bank, to the doctor, we go shopping. We watch concerts, movies, art. We visit friends and have relations with them... and on, and on. The online world offers sex, drugs, rock & roll... and all things in between.