What have you learned from your audience feedback?
• For my A2 media coursework I produced a teaser trailer of the horror genre. The planned target audience was both male and female ages 15-30. I used methods of showing my audience the trailer in ways in which they are used to viewing trailers e.g. Facebook, YouTube. The first audience feedback we got was asking our friends what they thought of our first draft of our trailer. We had four friends, two male aged 18 and 24, and two females aged 15 and 22, sit in a room and watch the first draft, streaming it on YouTube.
• The majority of the comments we receive stated that the trailer and plot had the potential to produce a scary scenario. However at the stage the trailer was at they mentioned it lacked a fast paced jumpy scene to bring the piece together. We also asked them to view the poster for our film which at the time contained no image. From the feedback we received we decided the poster needed a photo, and then asked the audience what type of photo they feel would be most effective for the horror genre.
• Once they had decided we went out to get the photo, added it into our poster and then asked if they thought the poster was now better suited for a horror film, to which they agreed. From my feedback I’ve learnt that my target audience associate horror with the colour red and black, this helped design the colour scheme for the poster.
• After showing our trailer to a larger group of people, for a larger resource of responses, the majority actually decided that a slow paced, spooky trailer would be more effective and resemble the style in which old fashioned horrors were filmed like.
• With this in mind we decided to add an effect using “Youtube video editing” to make the video have a early horror feel to it. The music added was also slowly paced and spooky as our feedback recommend we did. For tracking our progress of our feedback we made pie chart which makes it a lot easier to depict what the audience want.
• By tallying up the preferred Preferred type of trailer type of trailer we were able to make a pie chart (see right). This allowed us and 1 Jumpy anyone else viewing the 7 trailer blog to see what our target Spooky trailer audience wanted. 12 Other
• For feedback the trailer was also uploaded to “Facebook” so that we could get a large amount of feedback, most people simply liked the link for the video but we had a few people compliment us on its design.
• What we learnt from our feedback was that although people assume horror trailers are to be jumpy they can also be spookier when it had been coupled with a slow pace and a spine chilling soundtrack. And that black and red are still the stereotypical connotations to a horror.