ColorZip Japan

Overview History ColorCode Service and Technology Importance of Code Technologies ColorCode TM TV and Other Examples

History

ColorCode Service and Technology

Importance of Code Technologies

ColorCode TM TV and Other Examples

ColorZip Profile & History Companies : ColorZip Media, Inc. (Korea) ColorZip Japan, Inc. CEO: Sang –Yong (“Stern”) Lee (MBA, CPA in U.S.A. & Korea) Establishment: April 1, 2000 Capital: $ 2.2 Million ( as of March 24, 2005) # of Employees: 15 Core Business: Code Solutions Intellectual 12 Patent in Korea Property: 1 Patent and 5 Patents Pending in Japan 1 Patent in Taiwan 1 Paten in Russia 3 Patents Pending in USA 2 PCT Applications Technology: Encoding/ D ecoding modules for PC Camera Encoding/ D ecoding modules for mobile phone Encoding/ D ecoding modules for PDA Platform for mobile connection Platform for fixed line internet connection Product: Education System, Model Management System, AS Management System, Exhibition Guide System. Application: Exhibition System, Advertisement, Business Card Travel Guide, Operating Manual, Ticket Reservation Corporate Brochure, Toy, Education, etc. Competitors: 1D barcodes 2D barcodes RFID Subsidiaries: ColorZip Technology, Inc. in Korea , strategic partners – KBS Drama, Maeil Business Newspaper, FRIDAY Magazine, SKT, Samsung Elect., LG Elect., etc . 1998 Oct. Began research on next generation computing technology at Media System Lab, Computer Science Dept, Yonsei Univ. 2000 Feb. Developed world’s first solution integrating on/offline through ColorCode™ Apr. Established ColorZip Media, Inc. Jul. Received $2 million in investment from Korea venture Fund (KVF) and Platinum. Aug. Agreed on MOU about IMT-2000 wireless solution with KT. Dec. Agreed on MOU about IMT-2000 wireless solution with LG Telecom 2001 Mar. Received the KT-Mark Award from Korea Ministry of Science & Technology. Mar. Agreed on strategic alliance with Maeil Business Newspaper Jun. Agreed on MOU about co-marketing in Japan with Toyota Tsusho Corporation. Sep. Agreed on strategic alliance about IMT-2000 wireless solution with KTI-COM Nov. Agreed on NDA and MOU with CASIO. 2002 Feb. Received KRW 500M in investment from Toyota Motor Corp. May. Applied ColorCode™ to test service for IMT-2000 with KTI-COM. Jul. Made e-Bazaar Partnership Agreement with HP Singapore Asia-Pacific HQ. Aug. PhiIla Korea 2002 World Stamp Ex., Multi Media Stamp with Korea Post Office Oct. Agreed for ColorCode™ module for camera Phone with LG Elect.& SKT. Dec. Performed filed trial in Harajuku of Tokyo with KDDI, CASIO & Toyota Motors. 2003 Feb. Made CoolTown Partnership Agreement with HP Singapore Asia-Pacific HQ Apr. ColorCode™ was selected as Yonsei Univ.’s Official Business Card Jun. SKT NATE Code Service Open. Jun. Opened ( http://www.happypost.co.kr/ ) -multi media stamp issuing system Sep. Open mobile shopping magazine, ”IDEE” & NATE Code mobile shopping mall Oct. U-Campus Service (Yonsei University) Launch, the first in the world. Dec. Launched ColorCode™ U-Guide system for National Science Park 2004 Jan. Awarded Grand Prix Prize in The WorldClass Patent Competition in Korea. Apr. Established ColorZip Tech., Inc. as a JV with KBS Program Production. Jul. Opened mobile stock & news service with Maeil Business Newspaper & SKT Aug. Open HP digital photo service Sept. Participated in U-Gangnam Project. Oct. Established ColorZip Japan, Inc. Investors include Fuji TV, TBS , etc. Dec. Developed ColorCode mobile ticketing solution and ColorCode scanner. 2005 Jan . Participated in U-Sewon Project Consortium. Feb. Agreed on MOU for ColorZip France & ColorZip Italy. Mar. Agreed on MOU for ColorZip Singapore History Profile

ColorZip Japan Importance of Japan Mobile Market Leader Culture of Early Adoption Seeded – Codes well known and used thanks to DoCoMo. Running – Codes being adopted and used. Semi-Global Technology “ Teigaku” Bandwidth Transfer technology and experience to other parts of the world. 2003 Dec . Initial discussions in Korea 200 4 Apr . MOU signed Oct. ColorZip Japan established. Nov . Java and BREW proof-of-concept versions ready. Dec. TV-use proof-of-concept demonstrated. 200 5 Feb . ColorZip Japan office opened. Apr . Java and BREW beta versions released. Jun. Planned television launch. History

Importance of Japan

Mobile Market Leader

Culture of Early Adoption

Seeded – Codes well known and used thanks to DoCoMo.

Running – Codes being adopted and used.

Semi-Global Technology

“ Teigaku” Bandwidth

Transfer technology and experience to other parts of the world.

ColorCode TM Service and Technology

ColorCode ™ Service Overview ColorCode™ Service - recognition of codes printed on books, magazines, and CDs via mobile phone camera, PC camera, scanner s . Recognized codes use server-based index to bind codes to content. It accesses database and finds contents’ addresses. The contents are connected to user’s mobile device by using the addresses. Through ColorCode™ Service Solution, various contents such as web, profile, document, video clip and music can be provided. 3 2 ColorCode TM Contents Platform (Server) Transferring the recognized ColorCode TM to server The digital contents linked to the recognized ColorCode TM are transferred to camera phone. 4 The digital contents are displayed. Device with camera sensor such as camera phone, PDA, PC camera, etc. Display or Implement something linked to ColorCode™. Text or image information can be displayed. Multimedia information can be played. Download function can be initiated. 1 Recognizing ColorCode TM with camera sensor.

ColorCode™ Service - recognition of codes printed on books, magazines, and CDs via mobile phone camera, PC camera, scanner s . Recognized codes use server-based index to bind codes to content.

It accesses database and finds contents’ addresses. The contents are connected to user’s mobile device by using the addresses.

Through ColorCode™ Service Solution, various contents such as web, profile, document, video clip and music can be provided.

Display or Implement something linked to ColorCode™.

Text or image information can be displayed.

Multimedia information can be played.

Download function can be initiated.

ColorCode™ Structure Cell Structure ColorCode Error Detection Triple parity checking row parities, column parities, positioning cell Position Detection Position detection only one positioning cell by inverse parity 4 colors (Red, Green, Blue, Black) 5×5 structure (Standard) : 17.1 billion 5×8 structure (Extended) : 72,057 trillion Able to extend structure of code Minimum size : 3mm×3mm Maximum size : unlimited 3 shades (Black, White, Grey) 5×5 structure (Standard) : 8.6 billion 5×8 structure (Extended) :22.87 trillion Able to extend structure of code Minimum size : 3mm×3mm Maximum size : unlimited 5×5 ColorCode 5×8 ColorCode 5×5 GreyCode 5×8 GreyCode GreyCode # of color # of Code Size data column parities row parities positioning cell

Error Detection

Triple parity checking

row parities, column parities, positioning cell

Position Detection

Position detection

only one positioning cell by inverse parity

4 colors

(Red, Green, Blue, Black)

5×5 structure (Standard)

: 17.1 billion

5×8 structure (Extended)

: 72,057 trillion

Able to extend structure

of code

Minimum size : 3mm×3mm

Maximum size : unlimited

3 shades

(Black, White, Grey)

5×5 structure (Standard)

: 8.6 billion

5×8 structure (Extended)

:22.87 trillion

Able to extend structure of code

Minimum size : 3mm×3mm

Maximum size : unlimited

Comparative Advantage of ColorCode™ Over 100 2D Black & White Barcodes Flexible to color variance, e g ) from dark blue to light blue. ColorCode with 8 colors is under develop ment e g ) yellow, purple, gray, sky blue. Combination of colors is more flexible, ex) red, yellow, & green are used. Color Variance Color & Style Variance Style Variance Only One 3D ColorCode Black, Gray, & White Style Variance Cell Style Alphabet Alphabet & Cell Style High Resolution Low Recognition Range Most suitable for high-quality print environments. Low Resolution Wide Recognition Range ( 150 °) Highly suitable for light-emitting environments. S K T S K S K S K S K S K S K S K S K S K S K S K S K S K

Logical Position of ColorCode™: Evolved Code Hybrid Code ColorCode™provides distinctive ID on Code. Human-identifiable . Time stamp, etc. Image can be inserted into ColorCode™. Company logo can be inserted into ColorCode™. ColorCode™ can connect digital information through attaching code on exterior, therefore variety of design/form can be provided to fit into various environment. 4D, 5D .... Codes 3D Code 2D Code 1D Code ColorCode can be expressed by various materials with colors such as print, color die, etc. ColorCode can be connected globally because it has been originally developed as a global code 2D code can not be connected to internet because some of 2D code is a local code 2D code need high pixels for recognition in case of use of camera for reader 2D code need macro zoom lens 1D code can not be connected to internet because 1D code is a local code 1D code need high pixels for recognition in case of use of camera for reader 1D code need macro zoom lens Comparison General reader B2C, B2B, B2G On/Off-line code Dedicated reader For logistics Off-line code Dedicated reader For logistics Off-line code Feature ColorCode consists of Color(1D) and position of cells (2D) 2D code consists of position of cells (2D) 1D code consist of number, length and thickness Basic Structure Logical Position of ColorCode™ : Evolved Code Next Code = ColorCode Next Code

ColorCode™provides distinctive ID on Code.

Human-identifiable . Time stamp, etc.

Image can be inserted into ColorCode™.

Company logo can be inserted into ColorCode™.

ColorCode™ can connect digital information through attaching code on exterior, therefore variety of design/form can be provided to fit into various environment.

ColorCode can be expressed by various materials with colors such as print, color die, etc.

ColorCode can be connected globally because it has been originally developed as a global code

2D code can not be connected to internet because some of 2D code is a local code

2D code need high pixels for recognition in case of use of camera for reader

2D code need macro zoom lens

1D code can not be connected to internet because 1D code is a local code

1D code need high pixels for recognition in case of use of camera for reader

1D code need macro zoom lens

General reader

B2C, B2B, B2G

On/Off-line code

Dedicated reader

For logistics

Off-line code

Dedicated reader

For logistics

Off-line code

ColorCode consists of Color(1D) and position of cells (2D)

2D code consists of position of cells (2D)

1D code consist of number, length and thickness

Character ColorCode™ and Applications : Personalized Code Character ColorCode™ Instead of traditional ColorCode™with 25 square Cells, it uses character/symbol to create personalized ColorCode™ that expresses own identity. Character ColorCode™ Sample What is Character ColorCode™? ColorCode™ A B C D E F G H I G 1 2 3 4 5 6 7 8 9 0  ♣ ♠ $  CHARACTER CHARACTER ColorCode™ GENERATOR Save Change Clear MY ColorCode™ Code generated from the Character Code Generator, each cell could be designed by simply clicking on design template images (English, Numbers, Symbols) on right side. Generator automatically selects Character Code with its color, then personal Code can be issued. Only the Cell shape can be modified, Code Color can not be changed. Personal Code : Self produced personal Character ColorCode Integrates off-line and on-line service such as personal business card and Mobile mini-homepage. Business model for self marketing and community Company Code : C ode for PR by utilizing company’s CI, BI. . The code for Company, Public Organization and promotion of specific product. Business model related to PR product such as Company business card and Coupon. Mobile Contents Code : C ode linked with mobile contents The code for Entertainment mobile contents (Movie, Music, Game etc.) Advertisement Code : Image Code that can express specific contents The code for PR or specific contents advertisement Various images can be included in the advertisement

Code generated from the Character Code Generator, each cell could be designed by simply clicking on design template images (English, Numbers, Symbols) on right side.

Generator automatically selects Character Code with its color, then personal Code can be issued.

Only the Cell shape can be modified, Code Color can not be changed.

Integrates off-line and on-line service such as personal business card and Mobile mini-homepage.

Business model for self marketing and community

The code for Company, Public Organization and promotion of specific product.

Business model related to PR product such as Company business card and Coupon.

The code for Entertainment mobile contents (Movie, Music, Game etc.)

The code for PR or specific contents advertisement

Various images can be included in the advertisement

Variety in Living Color

Importance of Code Technologies

Connecting to Information Entertainment  Data Services Early Adopters  Average Users Source : “ Mobile Usage Fact Book ” OHM (2001.3) Multiple Choice (N=2,442) 10.8 30.0 51.2 33.3 36.7 26.1 14.8 9.6 5.1 7.4 13.0 11.6 6.1 1.8 56.0 39.6 39.2 29.3 25.9 18.8 12.7 10.5 8.7 8.4 8.0 7.2 6.7 1.2 0 10 20 30 40 50 60 Melody Coupon Wallpaper Fortune Teller Meeting Bus Timetable Shopping Town Information Weather Information News Local News Stock Male Female Game Report

ColorCode ™ : Simple Ubiquitous Interface / Age-Old Technology First Wave : Main frame 1980’s Second Wave : PC 1990’s Third Wave : Ubiquitous Computing 21st Century “ Population growth” of computers outpacing people.

The Ultimate Personal Computer Most people in this room probably own at least two computers.. Keitai Lobe phone numbers wife’s birthday, name, etc. ..one goes with them everywhere.. ..and is indispensable..

Most people in this room probably own at least two computers..

Simple Yet Revolutionary Relies on existing and quickly emerging technologies: Print – Age-old, reliable, well-understood, inexpensive, easy to deploy. Like RFID, but very different.. Always-On Ubiquitous Wireless Network Rapidly adding links into the network. Impossible Made Possible Applicable to Any Vertical

Relies on existing and quickly emerging technologies:

Print – Age-old, reliable, well-understood, inexpensive, easy to deploy.

Like RFID, but very different..

Always-On Ubiquitous Wireless Network

Rapidly adding links into the network.

Impossible Made Possible

Applicable to Any Vertical

ColorCode™ TV and Other Examples

Bouse [Mouse + Camera] (Multimedia Education Solution) Recognizing ColorCode™ on book with Bouse. Multimedia information linked to the ColorCode™ is played on monitor. B ouse = B arcode Scanner + M ouse PC Camera for ColorCode™ scanner is embedded. ColorZip and affiliates developed Bouse. ColroZip Media and associate company developed BOUSE.

PC Camera for ColorCode™ scanner is embedded.

ColorZip and affiliates developed Bouse.

ColorCode™Guide Solution [National Science Museum] Visitors can obtain the detailed information of exhibits through ColorCode™ attached to the exhibits without a guider. Jurassic Service Overview Museum guide solution using ColorCode™ solution and PDA loaded with wireless LAN. Visitors can be provided with multimedia information of exhibits by recognizing ColorCode™ with camera of PDA. By increasing PDAs, museum can increase the number of guide service for visitors. Museum can adapt ColorCode™ guide system with minimum investment. PDA Guide 155

Service Overview

Museum guide solution using ColorCode™ solution and PDA loaded with wireless LAN.

Visitors can be provided with multimedia information of exhibits by recognizing ColorCode™ with camera of PDA.

By increasing PDAs, museum can increase the number of guide service for visitors.

Museum can adapt ColorCode™ guide system with minimum investment.

Yonsei University U-Campus Service U-Profile Service U-Messaging Service U-Tour Guide Service Service Overview U-Campus Solution is the first proto-type to apply the Ubiquitous Computing concept to campus and it will be positioned as the test base for the applications of Ubiquitous Computing which will be developed through participation of several research institutes in Yonsei University. U-Campus solution is the new IT paradigm to enable the campus users to use the information service under the environment without PC through PDA and camera phone by recognizing ColorCode™ in campus. Yonsei University will implement six of U-Campus applications by utilizing ColorCode™. U-Profile Service U-Library Service U-Guide Service U-Navi Service U-Messaging Service U-Event Service Professor Staff Student Directory Location map LBS Office door Board Board Post Board Tour Service U-Campus Book list Library info.

Service Overview

U-Campus Solution is the first proto-type to apply the Ubiquitous Computing concept to campus and it will be positioned as the test base for the applications of Ubiquitous Computing which will be developed through participation of several research institutes in Yonsei University.

U-Campus solution is the new IT paradigm to enable the campus users to use the information service under the environment without PC through PDA and camera phone by recognizing ColorCode™ in campus.

Yonsei University will implement six of U-Campus applications by utilizing ColorCode™.

Professor

Staff

Student

Directory

Location map

LBS

Office door

Board

Board

Post

Board

Tour Service

Book list

Library info.

SK Telecom NATE Code Service Movie Preview Wallpaper Bell Sound Movie OST Service Overview Providing download service of mobile contents such as movie preview, wallpaper, movie OST, etc. Download service is done by recognizing ColorCode™ by mobile phone with ColorCAM™ 1 Movie Preview Providing movie preview 2 Wall- paper Providing wallpaper service of movie poster 3 Bell Sound Providing bell sound download service of movie OST 4 Movie OST Providing coloring service of movie OST Download of mobile contents Recognize NATE Code 그림친구 Movie Preview Wallpaper Bell Sound Movie OST

Movie Preview

Wallpaper

Bell Sound

Movie OST

Service Overview

Providing download service of mobile contents such as movie preview, wallpaper, movie OST, etc.

Download service is done by recognizing ColorCode™ by mobile phone with ColorCAM™

Mobile S tock S ervice with Maeil Business Newspaper & SKTelecom Service overview Mobile stock service through recognition of ColorCode™ By recognizing ColorCode of Samsung Electronics, users can directly access the real time price quote of Samsung Electronics, which is the fastest access. [12:02] (017670) Current price: 257,500 % of chage: ↑ 5% Price of change: ↑ 27,500 Trading volume: 515,988 Recognize NATE code or  55 + code of issue + SEND  55+code of issue 매일경제

Service overview

Mobile stock service through recognition of ColorCode™

By recognizing ColorCode of Samsung Electronics, users can directly access the real time price quote of Samsung Electronics, which is the fastest access.

ColorZip Media has contract for “Multimedia Sticker” with HP Korea. Members of Cyworld will request “Character ColorCode™ Sticker” with the personal photos and request “Character ColorCode™” to link to contents that they want. ◈ My Character ColorCode™ Multimedia Sticker Multimedia Sticker

ColorZip Media has contract for “Multimedia Sticker” with HP Korea.

Members of Cyworld will

request “Character ColorCode™ Sticker” with the personal photos and

request “Character ColorCode™” to link to contents that they want.

◈ My Character ColorCode™ Multimedia Stamp ColorZip Media has an exclusive Contract for“Multimedia Stamp” with Korean Post Office. B2B product for corporate advertising. B2C product for individual entertainment : “Character ColorCode™” to link to the personalized contents. ColorCode can contain special image. Multimedia Stamp P H J ♥

ColorZip Media has an exclusive Contract for“Multimedia Stamp” with Korean Post Office.

B2B product for corporate advertising.

B2C product for individual entertainment : “Character ColorCode™” to link to the personalized contents.

Personal Code (M-Stamkey) Business Mobile phone + Phone page + Stamp + Sticker When customers change or purchase their mobile phones Provide personal code and stamp to customers (with or without charge) Induce users to registered in personal phone page service ( Flat monthly charge). It is the key point to create the environment that customers who are issued personal codes can promote their contents to the number of potential clients. Subscribers (Personal information provider) Share actively mobile information Recognize the value of personal information (Personal profit-making model) Carriers  Provide server and manage system Effect mobile P2P business Model Ensure community service Master CP company  General manager of the service and website provider/manager. Create new profit-making model through code For You ① My story ② Album ③ Video ④ My bell ⑤ Visitor’s book ⑥ My address book ⑦ Friend registration My Code Sticker Carriers Service Plan Player Benefit

When customers change or purchase

their mobile phones

Provide personal code and stamp to customers (with or without charge)

Induce users to registered in personal phone page service ( Flat monthly charge).

Subscribers (Personal information provider)

Share actively mobile information

Recognize the value of personal information (Personal profit-making model)

Carriers  Provide server and manage system

Effect mobile P2P business Model

Ensure community service

Master CP company  General manager of the service and website provider/manager.

Create new profit-making model through code

ColorCode™ Multimedia Magazine [Mobile Shopping Mall ‘idee’] - SK Telecom NATE Code idee Mobile Shopping Mall with NATE Code NATE Code for AD Service Overview Users can access shopping information anytime and anywhere, and users can purchase shopping items simultaneously. Users can connect to “idee mobile shopping mall” by recognizing ColorCode™ by camera phone. Service Overview Users can access mobile advertisement and event through ColorCode™ on ‘idee’ Mobile Brochure : providing product information and image of brands. Mobile Shopping : purchasing products New Product Inf. : providing trend information of each brand. Event Info : providing event info such as discount event, free event, etc. Mobile AD (Brand AD) Season Catalog Event Info. Season catalog New product info, Purchasing & payment Recognize NATE Code Recognize NATE Code

Service Overview

Users can access shopping information anytime and anywhere, and users can purchase shopping items simultaneously.

Users can connect to “idee mobile shopping mall” by recognizing ColorCode™ by camera phone.

Service Overview

Users can access mobile advertisement and event through ColorCode™ on ‘idee’

Mobile Brochure : providing product information and image of brands.

Mobile Shopping : purchasing products

New Product Inf. : providing trend information of each brand.

Event Info : providing event info such as discount event, free event, etc.

Mobile AD (Brand AD)

Season Catalog

Event Info.

Season catalog

New product info,

Purchasing & payment

Model Management System [Dreamcasting] Model management information can be digitalized and this information could be managed as an individual ID by using ColorCode™. Information user who wants to use model information, updated information could be provided. Also system provides model related information that could be accessed using PDA/PC Camera/Mobile phone regardless of time and place. 1 By recognizing ColorCode TM of wanted model in “Dreamcasting” magazine by PDA, PC Camera or Mobile phone, more information can be acquired. 2 Selected model’s profile and portfolio is provided.

Model management information can be digitalized and this information could be managed as an individual ID by using ColorCode™.

Information user who wants to use model information, updated information could be provided. Also system provides model related information that could be accessed using PDA/PC Camera/Mobile phone regardless of time and place.

ColorCode™ Multimedia Business Card [Yonsei University] Transfer information to Outlook Express Multimedia Play LBS Service Recognizing ColorCode™ by PDA, PC Camera, Camera phone Service Overview It is a multimedia business card combined with multimedia functions. Multimedia functions can provide LBS service, CF of company and homepage link service by recognizing ColorCode™ on business card.

Transfer information to Outlook Express

Multimedia Play

LBS Service

Service Overview

It is a multimedia business card combined with multimedia functions.

Multimedia functions can provide LBS service, CF of company and homepage link service by recognizing ColorCode™ on business card.

MY Character ColorCode™ for Cyworld 1. New product for Cyworld members 2. Product to combine online, offline, and mobile 3. Additional revenue generation through combining related services. Cyworld.com (Social Network) & Character ColorCode™ P H J ♥

M-ticketing System Server Theater System M-ticketing system is an innovative mobile ColorCode ticketing solution that replaces traditional paper-based ticketing system. Traditional ticketing was inconvenient because users should print their tickets or bring them to at a ticket KIOSK system. M-Ticketing system can not only provide the convenience but also provide promotion service and CRM solution. 17, 16 Your Seat Number COL: ROW: E Mobile Request 1 Request Ticket 2 Send M-Ticket Code 3 Authorizing 4 Request Ticket 5 Send Seat Number Code Reader Client 79416 The butterfly No. Movie Authorizing Code

M-ticketing system is an innovative mobile ColorCode ticketing solution that replaces traditional paper-based ticketing system.

Traditional ticketing was inconvenient because users should print their tickets or bring them to at a ticket KIOSK system.

M-Ticketing system can not only provide the convenience but also provide promotion service and CRM solution.