Your SlideShare is downloading. ×
 What is UX? Or How We're Learning to Build the Right Thing, The Right Way
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

What is UX? Or How We're Learning to Build the Right Thing, The Right Way

3,757

Published on

Build the Right Thing, the Right Way

Build the Right Thing, the Right Way

0 Comments
12 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,757
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
85
Comments
0
Likes
12
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • When we work on a project, we start by asking a lot of questions.
  • Within a project team UX people focus on understanding the user’s needs, BA’s focus on the business needs, and the Tech Lead on figuring out how to build it.
  • Good UX research does not have to be academically or scientifically sound, requiring thorough and slow methodologies. UX research should be rapid and done in small iterative pieces as it is needed.
  • Here’s a metaphor about a house.
  • Clients often start a project by saying that they want to build a house.
  • Start by getting an Architect to draw up some blueprints.
  • Bring the construction team together to build a house based on the blueprints.
  • Once it’s ready, the new occupants can move in.
  • Over time new extensions can be built on the house.
  • When we work on a project, we start by asking a lot of questions.
  • Saying we get asked to build a house.
  • Who is going to live in the house?
  • Is a house the best type if home for them?
  • What is the business proposition? What are the business needs and the user needs? Is there a better option that nobody else is doing yet?
  • Will it be built to needs or mass produced and out of the box?
  • Before starting the design we need to understand what the occupants needs are.
  • How big does it need to be?
  • What features should it have? What should it look like? How will it fit in to it’s local area?
  • Along the way we need to make some decisions about requested scope vs cost.
  • After having thought things through a little more we decide to build a house.
  • Bring the construction team together to build a house based on the blueprints.
  • UX is about getting past just ‘good enough’. It’s about taking off the blindfold and hitting the bull's-eye for the target audience.
  • When we work on a project, we start by asking a lot of questions.
  • We know that Agile is a great Software Development methodology
  • How we combine UX and the TW Agile methodologies is a work in progress, and something to disucss.
  • Some of the ways we currently use to integrate UX + Agile during Envisioning engagements
  • Some of the ways we currently use to integrate UX + Agile during Envisioning engagements
  • Within a project team UX people focus on understanding the user’s needs, BA’s focus on the business needs, and the Tech Lead on figuring out how to build it.
  • It’s all about empathy
  • Some of the ways we currently use to integrate UX + Agile during Envisioning engagements
  • Some of the ways we currently use to integrate UX + Agile during Delivery engagements
  • UX mitigates risk by asking the right questions upfront and finding mistakes earlier (failing faster).
  • Transcript

    • 1. Or: How We’re Learning To Build The Right Thing, The Right Way
      What
      is
      UX
      Ben MelbourneUX Person
    • 2. Building
      the Right Thing
      the Right Way
    • 3. Building
      the Right Thing
      the Right Way
    • 4. Team skills
    • 5. Who is a UX?
      Interaction Designer
      Experience Architect
      UX Consultant
      User Experience Designer
      Usability Expert
      UX Person
      UI Designer
      Information Architect
      User Researcher
      UX
    • 6. This I believe
      Vision
      Envision
      Deliver
      Evolve
      Evolve
      Deliver
      User
      Centered
      Design
    • 7. UX skills
      Interaction Design
      Marketing
      Copy Writing
      Editing & Curation
      Content Strategy
      Branding
      Psychology
      Project Management
      Technology
      Coding
      Domain Knowledge
      Business Knowledge
      Analytics
      Industrial Design
      Business Process Engineering
      Visual Design
      Information Architecture
      Information Design
      Usability Practices
      User Research
      UX
    • 8. What do we do?
      Customer Journey Maps
      Service Maps
      Usability testing
      Contextual inquiry
      In-depth interviews
      Wireframes
      Site maps
      Personas
      Prototypes
      User flows
      Interface designs
      Ethnography
      Sketches
      Research
      Design
    • 9. UX research
      X

    • 10. What does this mean…
    • 11. Let’s build a house
    • 12. Design it
    • 13. Build it
    • 14. Move in
    • 15. Extensions
    • 16. Send in the UX…
    • 17. Let’s build a house
    • 18. Who is the house for?
    • 19. Best home for them?
    • 20. Business proposition?
      ≠ Build a house
      Business needs = Construct a building
      User needs = Home
    • 21. Design?
      ?
    • 22. Occupants needs?
    • 23. How big?
    • 24. Features, look, context?
    • 25. Cost?
    • 26. Let’s build a house

    • 27. Build it
    • 28. What are we aiming to build?
    • 29. Building
      the Right Thing
      the Right Way
    • 30. Building
      the Right Thing
      the Right Way
    • 31. =
      Agile

    • 32. +
      =
      UX
      Agile
      ?
    • 33. UX Phases
      Strategy & Planning
      Build & Deploy
      Ideation & Prototyping
      Design iteration
      Design ideation
      Build & Deploy
      Concept
      Proposition
      Feasibility
      ?
      ?
      ?
      ?
      ?
      Understand user needs
      Insights in to behavior
      +
      +
      Understand target audience
      Test & iterate
      Test & iterate
      Concept ideation research
      Design optimisation research and testing
    • 34. TW Engagements Types
      Envisioning
      Delivery
      Design iteration
      Design ideation
      Build & Deploy
      Concept
      Proposition
      Feasibility
      ?
      ?
      ?
      ?
      ?
      Understand user needs
      Insights in to behavior
      +
      +
      Understand target audience
      Test & iterate
      Test & iterate
    • 35. Envisioning
      Delivery
      Design iteration
      Design ideation
      Build & Deploy
      Concept
      Proposition
      Feasibility
      ?
      ?
      ?
      ?
      ?
      Understand user needs
      Insights in to behavior
      +
      +
      Understand target audience
      Test & iterate
      Test & iterate
    • 36. UX in Envisioning
      Design ideation
      Concept
      Proposition
      Feasibility
      ?
      ?
      ?
      ?
      ?
      Insights in to behavior
      Understand user needs
      +
      Understand target audience
      Test & iterate
    • 37. Multidisciplinary teams
    • 38. "The society that separates its scholars from its warriors will have its thinking done by cowards and its fighting by fools."
      Thucydides, Greek Philosopher 450 BC
    • 39. Team participation in research
      http://janchipchase.com/2010/08/street-dynamics/
    • 40. Collaborative design sessions
    • 41. Sketchboards
    • 42. Prototypes
    • 43. Envisioning
      Delivery
      Design iteration
      Design ideation
      Build & Deploy
      Concept
      Proposition
      Feasibility
      ?
      ?
      ?
      ?
      ?
      Understand user needs
      Insights in to behavior
      +
      +
      Understand target audience
      Test & iterate
      Test & iterate
    • 44. UX in Delivery
      Build & Deploy
      Design iteration
      +
      Test & iterate
    • 45. UXers embedded in dev teams
    • 46. Pairing
      +
    • 47. Collaborative design sessions
    • 48. Prototypes
    • 49. UI Designs (aka wireframes)
    • 50. Design pattern libraries
    • 51. Usability testing
    • 52. Other ideas?
      ?
    • 53. Thank you
    • 54. Ben MelbourneUX Person
      What
      is
      UX
    • 55. Cost of change
      $
      Design iteration
      Design ideation
      Build & Deploy
      Concept
      Proposition
      Feasibility
      ?
      ?
      ?
      ?
      ?
      Understand user needs
      Insights in to behavior
      +
      +
      Understand target audience
      Test & iterate
      Test & iterate
      $
    • 56. What’s in a good experience?
      UsefulUsableDelightful

    ×