Or: How We’re Learning To Build The Right Thing, The Right Way<br />What<br />is<br />UX<br />Ben MelbourneUX Person<br />
Building <br />the Right Thing<br />the Right Way<br />
Building <br />the Right Thing<br />the Right Way<br />
Team skills<br />
Who is a UX?<br />Interaction Designer<br />Experience Architect<br />UX Consultant<br />User Experience Designer<br />Usa...
This I believe<br />Vision<br />Envision<br />Deliver<br />Evolve<br />Evolve<br />Deliver<br />User<br />Centered<br />De...
UX skills<br />Interaction Design<br />Marketing<br />Copy Writing<br />Editing & Curation<br />Content Strategy<br />Bran...
What do we do?<br />Customer Journey Maps<br />Service Maps<br />Usability testing<br />Contextual inquiry<br />In-depth i...
UX research<br />X<br />✓<br />
What does this mean…<br />
Let’s build a house<br />
Design it<br />
Build it<br />
Move in<br />
Extensions<br />
Send in the UX…<br />
Let’s build a house<br />
Who is the house for?<br />
Best home for them?<br />
Business proposition?<br />≠ Build a house<br />Business needs = Construct a building<br />User needs = Home<br />
Design?<br />?<br />
Occupants needs?<br />
How big?<br />
Features, look, context?<br />
Cost?<br />
Let’s build a house<br />✓<br />
Build it<br />
What are we aiming to build?<br />
Building <br />the Right Thing<br />the Right Way<br />
Building <br />the Right Thing<br />the Right Way<br />
=<br />Agile<br />✓<br />
+<br />=<br />UX<br />Agile<br />?<br />
UX Phases<br />Strategy & Planning<br />Build & Deploy<br />Ideation & Prototyping<br />Design iteration<br />Design ideat...
TW Engagements Types<br />Envisioning<br />Delivery<br />Design iteration<br />Design ideation<br />Build & Deploy<br />Co...
Envisioning<br />Delivery<br />Design iteration<br />Design ideation<br />Build & Deploy<br />Concept<br />Proposition<br ...
UX in Envisioning<br />Design ideation<br />Concept<br />Proposition<br />Feasibility<br />?<br />?<br />?<br />?<br />?<b...
Multidisciplinary teams<br />
"The society that separates its scholars from its warriors will have its thinking done by cowards and its fighting by fool...
Team participation in research<br />http://janchipchase.com/2010/08/street-dynamics/<br />
Collaborative design sessions<br />
Sketchboards<br />
Prototypes<br />
Envisioning<br />Delivery<br />Design iteration<br />Design ideation<br />Build & Deploy<br />Concept<br />Proposition<br ...
UX in Delivery<br />Build & Deploy<br />Design iteration<br />+<br />Test & iterate<br />
UXers embedded in dev teams<br />
Pairing<br />+<br />
Collaborative design sessions<br />
Prototypes<br />
UI Designs (aka wireframes)<br />
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What is UX? Or How We're Learning to Build the Right Thing, The Right Way

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Build the Right Thing, the Right Way

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  • When we work on a project, we start by asking a lot of questions.
  • Within a project team UX people focus on understanding the user’s needs, BA’s focus on the business needs, and the Tech Lead on figuring out how to build it.
  • Good UX research does not have to be academically or scientifically sound, requiring thorough and slow methodologies. UX research should be rapid and done in small iterative pieces as it is needed.
  • Here’s a metaphor about a house.
  • Clients often start a project by saying that they want to build a house.
  • Start by getting an Architect to draw up some blueprints.
  • Bring the construction team together to build a house based on the blueprints.
  • Once it’s ready, the new occupants can move in.
  • Over time new extensions can be built on the house.
  • When we work on a project, we start by asking a lot of questions.
  • Saying we get asked to build a house.
  • Who is going to live in the house?
  • Is a house the best type if home for them?
  • What is the business proposition? What are the business needs and the user needs? Is there a better option that nobody else is doing yet?
  • Will it be built to needs or mass produced and out of the box?
  • Before starting the design we need to understand what the occupants needs are.
  • How big does it need to be?
  • What features should it have? What should it look like? How will it fit in to it’s local area?
  • Along the way we need to make some decisions about requested scope vs cost.
  • After having thought things through a little more we decide to build a house.
  • Bring the construction team together to build a house based on the blueprints.
  • UX is about getting past just ‘good enough’. It’s about taking off the blindfold and hitting the bull&apos;s-eye for the target audience.
  • When we work on a project, we start by asking a lot of questions.
  • We know that Agile is a great Software Development methodology
  • How we combine UX and the TW Agile methodologies is a work in progress, and something to disucss.
  • Some of the ways we currently use to integrate UX + Agile during Envisioning engagements
  • Some of the ways we currently use to integrate UX + Agile during Envisioning engagements
  • Within a project team UX people focus on understanding the user’s needs, BA’s focus on the business needs, and the Tech Lead on figuring out how to build it.
  • It’s all about empathy
  • Some of the ways we currently use to integrate UX + Agile during Envisioning engagements
  • Some of the ways we currently use to integrate UX + Agile during Delivery engagements
  • UX mitigates risk by asking the right questions upfront and finding mistakes earlier (failing faster).
  • What is UX? Or How We're Learning to Build the Right Thing, The Right Way

    1. 1. Or: How We’re Learning To Build The Right Thing, The Right Way<br />What<br />is<br />UX<br />Ben MelbourneUX Person<br />
    2. 2. Building <br />the Right Thing<br />the Right Way<br />
    3. 3. Building <br />the Right Thing<br />the Right Way<br />
    4. 4. Team skills<br />
    5. 5. Who is a UX?<br />Interaction Designer<br />Experience Architect<br />UX Consultant<br />User Experience Designer<br />Usability Expert<br />UX Person<br />UI Designer<br />Information Architect<br />User Researcher<br />UX<br />
    6. 6. This I believe<br />Vision<br />Envision<br />Deliver<br />Evolve<br />Evolve<br />Deliver<br />User<br />Centered<br />Design<br />
    7. 7. UX skills<br />Interaction Design<br />Marketing<br />Copy Writing<br />Editing & Curation<br />Content Strategy<br />Branding<br />Psychology<br />Project Management<br />Technology<br />Coding<br />Domain Knowledge<br />Business Knowledge<br />Analytics<br />Industrial Design<br />Business Process Engineering<br />Visual Design<br />Information Architecture<br />Information Design<br />Usability Practices<br />User Research<br />UX<br />
    8. 8. What do we do?<br />Customer Journey Maps<br />Service Maps<br />Usability testing<br />Contextual inquiry<br />In-depth interviews<br />Wireframes<br />Site maps<br />Personas<br />Prototypes<br />User flows<br />Interface designs<br />Ethnography<br />Sketches<br />Research<br />Design<br />
    9. 9. UX research<br />X<br />✓<br />
    10. 10. What does this mean…<br />
    11. 11. Let’s build a house<br />
    12. 12. Design it<br />
    13. 13. Build it<br />
    14. 14. Move in<br />
    15. 15. Extensions<br />
    16. 16. Send in the UX…<br />
    17. 17. Let’s build a house<br />
    18. 18. Who is the house for?<br />
    19. 19. Best home for them?<br />
    20. 20. Business proposition?<br />≠ Build a house<br />Business needs = Construct a building<br />User needs = Home<br />
    21. 21. Design?<br />?<br />
    22. 22. Occupants needs?<br />
    23. 23. How big?<br />
    24. 24. Features, look, context?<br />
    25. 25. Cost?<br />
    26. 26. Let’s build a house<br />✓<br />
    27. 27. Build it<br />
    28. 28. What are we aiming to build?<br />
    29. 29. Building <br />the Right Thing<br />the Right Way<br />
    30. 30. Building <br />the Right Thing<br />the Right Way<br />
    31. 31. =<br />Agile<br />✓<br />
    32. 32. +<br />=<br />UX<br />Agile<br />?<br />
    33. 33. UX Phases<br />Strategy & Planning<br />Build & Deploy<br />Ideation & Prototyping<br />Design iteration<br />Design ideation<br />Build & Deploy<br />Concept<br />Proposition<br />Feasibility<br />?<br />?<br />?<br />?<br />?<br />Understand user needs<br />Insights in to behavior<br />+<br />+<br />Understand target audience<br />Test & iterate<br />Test & iterate<br />Concept ideation research<br />Design optimisation research and testing<br />
    34. 34. TW Engagements Types<br />Envisioning<br />Delivery<br />Design iteration<br />Design ideation<br />Build & Deploy<br />Concept<br />Proposition<br />Feasibility<br />?<br />?<br />?<br />?<br />?<br />Understand user needs<br />Insights in to behavior<br />+<br />+<br />Understand target audience<br />Test & iterate<br />Test & iterate<br />
    35. 35. Envisioning<br />Delivery<br />Design iteration<br />Design ideation<br />Build & Deploy<br />Concept<br />Proposition<br />Feasibility<br />?<br />?<br />?<br />?<br />?<br />Understand user needs<br />Insights in to behavior<br />+<br />+<br />Understand target audience<br />Test & iterate<br />Test & iterate<br />
    36. 36. UX in Envisioning<br />Design ideation<br />Concept<br />Proposition<br />Feasibility<br />?<br />?<br />?<br />?<br />?<br />Insights in to behavior<br />Understand user needs<br />+<br />Understand target audience<br />Test & iterate<br />
    37. 37. Multidisciplinary teams<br />
    38. 38. "The society that separates its scholars from its warriors will have its thinking done by cowards and its fighting by fools."<br />Thucydides, Greek Philosopher 450 BC<br />
    39. 39. Team participation in research<br />http://janchipchase.com/2010/08/street-dynamics/<br />
    40. 40. Collaborative design sessions<br />
    41. 41. Sketchboards<br />
    42. 42. Prototypes<br />
    43. 43. Envisioning<br />Delivery<br />Design iteration<br />Design ideation<br />Build & Deploy<br />Concept<br />Proposition<br />Feasibility<br />?<br />?<br />?<br />?<br />?<br />Understand user needs<br />Insights in to behavior<br />+<br />+<br />Understand target audience<br />Test & iterate<br />Test & iterate<br />
    44. 44. UX in Delivery<br />Build & Deploy<br />Design iteration<br />+<br />Test & iterate<br />
    45. 45. UXers embedded in dev teams<br />
    46. 46. Pairing<br />+<br />
    47. 47. Collaborative design sessions<br />
    48. 48. Prototypes<br />
    49. 49. UI Designs (aka wireframes)<br />
    50. 50. Design pattern libraries<br />
    51. 51. Usability testing<br />
    52. 52. Other ideas?<br />?<br />
    53. 53. Thank you<br />
    54. 54. Ben MelbourneUX Person<br />What<br />is<br />UX<br />
    55. 55. Cost of change<br />$<br />Design iteration<br />Design ideation<br />Build & Deploy<br />Concept<br />Proposition<br />Feasibility<br />?<br />?<br />?<br />?<br />?<br />Understand user needs<br />Insights in to behavior<br />+<br />+<br />Understand target audience<br />Test & iterate<br />Test & iterate<br />$<br />
    56. 56. What’s in a good experience?<br />UsefulUsableDelightful<br />
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