What is UX? Or How We're Learning to Build the Right Thing, The Right Way

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Build the Right Thing, the Right Way

Build the Right Thing, the Right Way

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  • When we work on a project, we start by asking a lot of questions.
  • Within a project team UX people focus on understanding the user’s needs, BA’s focus on the business needs, and the Tech Lead on figuring out how to build it.
  • Good UX research does not have to be academically or scientifically sound, requiring thorough and slow methodologies. UX research should be rapid and done in small iterative pieces as it is needed.
  • Here’s a metaphor about a house.
  • Clients often start a project by saying that they want to build a house.
  • Start by getting an Architect to draw up some blueprints.
  • Bring the construction team together to build a house based on the blueprints.
  • Once it’s ready, the new occupants can move in.
  • Over time new extensions can be built on the house.
  • When we work on a project, we start by asking a lot of questions.
  • Saying we get asked to build a house.
  • Who is going to live in the house?
  • Is a house the best type if home for them?
  • What is the business proposition? What are the business needs and the user needs? Is there a better option that nobody else is doing yet?
  • Will it be built to needs or mass produced and out of the box?
  • Before starting the design we need to understand what the occupants needs are.
  • How big does it need to be?
  • What features should it have? What should it look like? How will it fit in to it’s local area?
  • Along the way we need to make some decisions about requested scope vs cost.
  • After having thought things through a little more we decide to build a house.
  • Bring the construction team together to build a house based on the blueprints.
  • UX is about getting past just ‘good enough’. It’s about taking off the blindfold and hitting the bull's-eye for the target audience.
  • When we work on a project, we start by asking a lot of questions.
  • We know that Agile is a great Software Development methodology
  • How we combine UX and the TW Agile methodologies is a work in progress, and something to disucss.
  • Some of the ways we currently use to integrate UX + Agile during Envisioning engagements
  • Some of the ways we currently use to integrate UX + Agile during Envisioning engagements
  • Within a project team UX people focus on understanding the user’s needs, BA’s focus on the business needs, and the Tech Lead on figuring out how to build it.
  • It’s all about empathy
  • Some of the ways we currently use to integrate UX + Agile during Envisioning engagements
  • Some of the ways we currently use to integrate UX + Agile during Delivery engagements
  • UX mitigates risk by asking the right questions upfront and finding mistakes earlier (failing faster).

Transcript

  • 1. Or: How We’re Learning To Build The Right Thing, The Right Way
    What
    is
    UX
    Ben MelbourneUX Person
  • 2. Building
    the Right Thing
    the Right Way
  • 3. Building
    the Right Thing
    the Right Way
  • 4. Team skills
  • 5. Who is a UX?
    Interaction Designer
    Experience Architect
    UX Consultant
    User Experience Designer
    Usability Expert
    UX Person
    UI Designer
    Information Architect
    User Researcher
    UX
  • 6. This I believe
    Vision
    Envision
    Deliver
    Evolve
    Evolve
    Deliver
    User
    Centered
    Design
  • 7. UX skills
    Interaction Design
    Marketing
    Copy Writing
    Editing & Curation
    Content Strategy
    Branding
    Psychology
    Project Management
    Technology
    Coding
    Domain Knowledge
    Business Knowledge
    Analytics
    Industrial Design
    Business Process Engineering
    Visual Design
    Information Architecture
    Information Design
    Usability Practices
    User Research
    UX
  • 8. What do we do?
    Customer Journey Maps
    Service Maps
    Usability testing
    Contextual inquiry
    In-depth interviews
    Wireframes
    Site maps
    Personas
    Prototypes
    User flows
    Interface designs
    Ethnography
    Sketches
    Research
    Design
  • 9. UX research
    X

  • 10. What does this mean…
  • 11. Let’s build a house
  • 12. Design it
  • 13. Build it
  • 14. Move in
  • 15. Extensions
  • 16. Send in the UX…
  • 17. Let’s build a house
  • 18. Who is the house for?
  • 19. Best home for them?
  • 20. Business proposition?
    ≠ Build a house
    Business needs = Construct a building
    User needs = Home
  • 21. Design?
    ?
  • 22. Occupants needs?
  • 23. How big?
  • 24. Features, look, context?
  • 25. Cost?
  • 26. Let’s build a house

  • 27. Build it
  • 28. What are we aiming to build?
  • 29. Building
    the Right Thing
    the Right Way
  • 30. Building
    the Right Thing
    the Right Way
  • 31. =
    Agile

  • 32. +
    =
    UX
    Agile
    ?
  • 33. UX Phases
    Strategy & Planning
    Build & Deploy
    Ideation & Prototyping
    Design iteration
    Design ideation
    Build & Deploy
    Concept
    Proposition
    Feasibility
    ?
    ?
    ?
    ?
    ?
    Understand user needs
    Insights in to behavior
    +
    +
    Understand target audience
    Test & iterate
    Test & iterate
    Concept ideation research
    Design optimisation research and testing
  • 34. TW Engagements Types
    Envisioning
    Delivery
    Design iteration
    Design ideation
    Build & Deploy
    Concept
    Proposition
    Feasibility
    ?
    ?
    ?
    ?
    ?
    Understand user needs
    Insights in to behavior
    +
    +
    Understand target audience
    Test & iterate
    Test & iterate
  • 35. Envisioning
    Delivery
    Design iteration
    Design ideation
    Build & Deploy
    Concept
    Proposition
    Feasibility
    ?
    ?
    ?
    ?
    ?
    Understand user needs
    Insights in to behavior
    +
    +
    Understand target audience
    Test & iterate
    Test & iterate
  • 36. UX in Envisioning
    Design ideation
    Concept
    Proposition
    Feasibility
    ?
    ?
    ?
    ?
    ?
    Insights in to behavior
    Understand user needs
    +
    Understand target audience
    Test & iterate
  • 37. Multidisciplinary teams
  • 38. "The society that separates its scholars from its warriors will have its thinking done by cowards and its fighting by fools."
    Thucydides, Greek Philosopher 450 BC
  • 39. Team participation in research
    http://janchipchase.com/2010/08/street-dynamics/
  • 40. Collaborative design sessions
  • 41. Sketchboards
  • 42. Prototypes
  • 43. Envisioning
    Delivery
    Design iteration
    Design ideation
    Build & Deploy
    Concept
    Proposition
    Feasibility
    ?
    ?
    ?
    ?
    ?
    Understand user needs
    Insights in to behavior
    +
    +
    Understand target audience
    Test & iterate
    Test & iterate
  • 44. UX in Delivery
    Build & Deploy
    Design iteration
    +
    Test & iterate
  • 45. UXers embedded in dev teams
  • 46. Pairing
    +
  • 47. Collaborative design sessions
  • 48. Prototypes
  • 49. UI Designs (aka wireframes)
  • 50. Design pattern libraries
  • 51. Usability testing
  • 52. Other ideas?
    ?
  • 53. Thank you
  • 54. Ben MelbourneUX Person
    What
    is
    UX
  • 55. Cost of change
    $
    Design iteration
    Design ideation
    Build & Deploy
    Concept
    Proposition
    Feasibility
    ?
    ?
    ?
    ?
    ?
    Understand user needs
    Insights in to behavior
    +
    +
    Understand target audience
    Test & iterate
    Test & iterate
    $
  • 56. What’s in a good experience?
    UsefulUsableDelightful