Floodaid.com UX case study
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Floodaid.com UX case study

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Presentation by Ben Hamley & Adrian Carsen...

Presentation by Ben Hamley & Adrian Carsen
Ben & Adrian will share their experience in setting up Floodaid.com.au in a rapid response to the recent Queensland floods. In an inspiring effort the team set up their site in less than 48hours, coordinating UX volunteers across 5 continents working 24/7.

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Floodaid.com UX case study Floodaid.com UX case study Presentation Transcript

    • Initiation
    • Identification of needs and target audience
    • Solution and designUser, business and technical needs
    • Challenges
    • Impact of the site
  • How was the project initiated?
  • Research undertaken
  • Insight  Solution and design
  • Balance & Challenges
    User Needs
    Technical Needs
    Business Needs
    Who are the users?
    How affected are they?
    Cornerstones
    • Simplicity
    • Information
    • Access
    Who is working on this project?
    Whatcapacity do they have?
    Conerstones
    • Syncronicity
    • Management
    • Direction
    Floodaid is notanorganisation
    What are we responsibiltiesfor?
    Cornerstones
    • Responsibilities
    • Communication
    • Consistency
    • Is what we each do goingtoachieve the right result
  • Bottlenecks and attention
    Volunteering QldOverwhelmed by requestsResorting to paper processing
    Turning to Social MediaQld Police are suddenly everyones best friend??!?
    Brisbane City CouncilFloodmapsunavilableMirrors - Lexiphanic
    Call outs:





  • Impact
    The impact of this combined community initiative highlighted the importance of community engagement.
    Give them the tools to solve them problem themselves.
  • Result:How it has help the target audience
    Registered more than 1,500 users, connecting more than 1,100 people for help. 
    We have seen the immediate demand for a community driven solution providing micro volunteering and resources on the ground.
    This was further displayed by Floodaid attracting more than 200,000 Facebook post views and briefly trending on Twitter with more than 2,500 tweets