Floodaid.com UX case study

Initiation
Identification of needs and target audience
Solution and designUser, business and technical needs
Challenges
Impact of the site

How was the project initiated?

Research undertaken

Insight  Solution and design

Balance & Challenges
User Needs
Technical Needs
Business Needs
Who are the users?
How affected are they?
Cornerstones
Simplicity
Information
Access
Who is working on this project?
Whatcapacity do they have?
Conerstones
Syncronicity
Management
Direction
Floodaid is notanorganisation
What are we responsibiltiesfor?
Cornerstones
Responsibilities
Communication
Consistency
Is what we each do goingtoachieve the right result

Bottlenecks and attention
Volunteering QldOverwhelmed by requestsResorting to paper processing
Turning to Social MediaQld Police are suddenly everyones best friend??!?
Brisbane City CouncilFloodmapsunavilableMirrors - Lexiphanic
Call outs:
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Impact
The impact of this combined community initiative highlighted the importance of community engagement.
Give them the tools to solve them problem themselves.

Result:How it has help the target audience
Registered more than 1,500 users, connecting more than 1,100 people for help.
We have seen the immediate demand for a community driven solution providing micro volunteering and resources on the ground.
This was further displayed by Floodaid attracting more than 200,000 Facebook post views and briefly trending on Twitter with more than 2,500 tweets

Floodaid.com UX case study

by Ben Melbourne

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Floodaid.com UX case study Presentation Transcript

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