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presentation slides for the lecture Social Media and You on 29/04.

presentation slides for the lecture Social Media and You on 29/04.

Thanks guys, very enjoyable day

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Gifhe Gifhe Presentation Transcript

  • Social Media & You
    29th April 2010
    Grimsby
  • Welcome, thanksand introductions
  • About Social Media
    "a group of Internet-based applications that
    build on the ideological and technological
    foundations of Web 2.0, and that allow the
    creation and exchange of user-generated
    content (UGC)”
    Andreas Kaplan and Michael Haenlein
  • So, what IS the currency of Social Media?
    Share
    Comment
    Transmit
    Rate
    Create
    Iterate
  • Your Personal Social Graph
    Who uses what and why?
    Blogs
    Facebook
    Twitter
    Linkedin
    Myspace
    Flickr/Picassa
    Youtube/Vimeo
    Google Buzz
    Others
  • What is Social Media?
  • How does Social work?
    Simple….like people do
  • Video: Social Media Revolution
  • How to build a successful blog
  • Why Blog?
    Build a reputation
    Demonstrate your knowledge
    Give love
    Find a voice
    Cultivate a personal brand
  • Things to consider: Subject Matter
    What do you know?
    What can you add to the debate?
    What matters to you?
  • Things to consider: Tone of voice
    What are you trying to do?
    Who is your audience?
    How do YOU feel comfortable?
  • Things to consider: Platform
    Hosted or Self Hosted?
  • Things to consider: Platform
  • Developing Social Guidelines
    Do....
    1. Be transparent.
    2. Be true.
    3. Be clever.
    4. Be respectful.
    Don’t...
    1. Disagree without qualification.
    2. Neglect to check the facts.
    3. Blog or discuss anything that is a crisis.
    4. Blog or discuss anything that is in litigation.
  • Building your "Braintrust"
  • My Braintrust:
  • Turbocharge your blog
    Use your connections
    Build new ones
    Comment on others
    Blog on topical issues
  • .rss
    Allows users to subscribe using feed
    readers and via email
    Analyse your traffic
    Use .rss tools to link your blog to other services
  • Facebook
    Link your blog to Facebook, use the network you have
    Friends, family, colleagues are important connectors
    Advanced: Link #fb comments back to blog
  • Twitter
    Great for building your networks
    Succinct and public communication
    Great for content sharing
    Great for identifying new content
    Great for identifying popular content
  • Linkedin
    Your existing contacts need to know what you are up to
    Build your network
    Great tool for prospective employers
    Use suggested users function
  • Analyse
    Understand your traffic
    Link spikes and troughs back to events
    Remember what subjects get Trackbacks and Pingbacks
    Understand why
  • Case Study:
  • Case Study : icanhascheeseburger
    Started in 2007 as a Wordpress site (icanhascheeseburger.wordpress.com)
    Just a site for silly pictures of cats (“LOLCATS”)
    6 Months in: 8m page views
  • Case Study : icanhascheeseburger
    Moved from blog to web2.0 component (“LOL Builder”)
    “LOL Builder” One weekend. One part time developer
    Unleashed pent up creativity
    Simple site, beautifully done
    Appears simple, guidelines are 800 pages!
    Within a year, 36m pageviews a day!
  • Case Study : icanhascheeseburger
    Launched a network 14mths in
    Now has 8000 user submissions a day across the network!
    Over 2 years in and 180m pageviews a day!
    So how have they done what they did?
    They lowered the barriers, lowered the bar for content creation. Made it easier to have fun.
  • Lessons from this?
    This world moves faster, you have to be
    prepared to find solutions to problems you
    never knew existed.
    Your user is royalty, treat them well and the
    world is your oyster.
  • Add me at…
    www.totaal.co.uk
    Twitter: @benmckenna & @totaalco
    www.facebook.com/thebenmckenna
    uk.linkedin.com/in/benmckenna