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Channel7presentation
 

Channel7presentation

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Presentation from the training that took place at Immage Studios on 02/03/10

Presentation from the training that took place at Immage Studios on 02/03/10

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    Channel7presentation Channel7presentation Presentation Transcript

    • Social Media & Channel 7 2 nd March 2010
    • Welcome, thanks and introductions
    • Let’s connect: http://channel7.ning.com/
    • ABBA means prizes!
    • £25@
    • So, what IS Social Media then?
    • So, what IS Social Media then?
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      • Create
      • Iterate
    • What is Social Media?
    • Video: Social Media Revolution
    • Your Personal Social Graph
      • Who uses what and why?
      • Blogs
      • Facebook
      • Twitter
      • Linkedin
      • Myspace
      • Flickr/Picassa
      • Youtube/Vimeo
      • Google Buzz
      • Others
    • Building your "Braintrust"
    • My Braintrust:
    • Channel 7 Social Audit
    • Twitter
    • Facebook
    • Reflection
      • How would you rate progress so far?
      • What are the roles/responsibility splits?
      • What level of automation is involved?
      • What are the common barriers?
      • How is the feedback?
    • How do we make the interaction deeper?
    • Channel 7’s Brand Strategy
      • Does “Social” fit?
      • Does it help you achieve your goals?
      • Could it help you know your audience better?
    • Case Studies:
    •  
    • Case Study : icanhascheeseburger
      • Started in 2007 as a Wordpress site (icanhascheeseburger.wordpress.com)
      • Just a site for silly pictures of cats (“LOLCATS”)
      • 6 Months in: 8m page views
    •  
    • Case Study : icanhascheeseburger
      • Moved from blog to web2.0 component (“LOL Builder”)
      • “ LOL Builder” One weekend. One part time developer
      • Unleashed pent up creativity
      • Simple site, beautifully done
      • Appears simple, guidelines are 800 pages!
      • Within a year, 36m pageviews a day!
    •  
    • Case Study : icanhascheeseburger
      • Launched a network 14mths in
      • Now has 8000 user submissions a day across the network!
      • Over 2 years in and 180m pageviews a day!
      • So how have they done what they did?
      • They lowered the barriers, lowered the bar for content creation. Made it easier to have fun.
    •  
    • Developing Social Guidelines
      • Do....
      • 1. Be transparent.
      • 2. Be true.
      • 3. Be clever.
      • 4. Be respectful.
      • Don’t...
      • 1. Disagree without qualification.
      • 2. Neglect to check the facts.
      • 3. Blog or discuss anything that is a crisis.
      • 4. Blog or discuss anything that is in litigation.
    • Groupwork
      • Gather into groups to develop 3 ‘do’s and 3 ‘don’t’s
      • which form the basis of your social media policy.
      • Consider your voice, your values and your colleagues
    • 15 Best Practices of Social Media Implemented by the Top 100 Brands
      • Deputise people throughout the organization.
      • Understand how each channel provides a different dimension of engagement
      • Centralize coordination
      • Find champions who can explain and mitigate risk.
      • Be in it for the long haul
      • Pick channels carefully.
      • Spread engagement to employees beyond the social media team.
    • 15 Best Practices of Social Media Implemented by the Top 100 Brands
      • Open the platform to anyone and everyone. Encourage employees to tap into social media to get work done
      • Engage in new channels where people already are
      • Support engagement as an extension of the company culture. Be conversational from the start.
      • Be conversational from the start.
      • Make social media part of the job, just like email
      • Modularize and synchronize content across channels
      • To scale engagement, make social media part of everyone’s job.
      • Emphasise quality, not just quantity.
    • Building a platform vs Pimping Others vs Doing Both