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Marketing Talk at IDC

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Some marketing tips I shared at IDC. Tricks on how to reach bloggers, get downloads, attract users and generate buzz.

Some marketing tips I shared at IDC. Tricks on how to reach bloggers, get downloads, attract users and generate buzz.

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Transcript

  • 1. 10 Marketing Hacks For Your Startup
  • 2. About me • • • • • Moved to Israel two years ago Marketing team at Wibiya / Kampyle Growth hacking at lool ventures Built Mapped In Israel Contribute at Business Insider / TechCrunch
  • 3. 1. Guest Posting • What’s a guest post? • Send editor email with post and short intro • If you don’t write well in English, find a friend
  • 4. 2. Premium Giveaways • Only for premium products • Offer blogs giveaways • Benefit: cost effective
  • 5. 3. Rapportive • Browser plugin for Gmail • Find anyone’s email in the world • Connect easily on social networks
  • 6. 4. Hacker News • Y Combinator’s “social network” • What content works on Hacker News • #1 spot can equal 10,000-50,000 visitors in one day • Upvote tactics
  • 7. 5. App Price Drop • • • • Price your app Drop it to free Potentially 30K free downloads Take advantage of the buzz
  • 8. 6. Viral Projects • Build a one day viral project • Promote your brand subtly
  • 9. 7. Share buttons • • • • • Twitter Facebook Google+ LinkedIn StumbleUpon
  • 10. 8. AppSumo • Groupon for geeks • Get your product in front of 730K+ email subscribers • Offer premium product for a big discount
  • 11. 9. Blogger Reachout • • • • • Find relevant writer Find email using Rapportive Come up with an angle, provide value Very short email Follow up using Rapportive
  • 12. 10. Dropbox Style • The invite incentives • Gamifying sign ups
  • 13. Must follow on • • • • • • Leo Widrich - @leowid Iris Shoor - @irisshoor Sacha Greif - @sachagreif Sahil Lavingia - @shl Dan Shipper - @danshipper Nir Eyal - @nireyal
  • 14. Blogs to follow • • • • • • • • On Startups Quick Sprout KissMetrics Distribution Hacks Grow Hack Little Big Details Okdork Andrew Chen
  • 15. In the end none of this matters if you have a crappy product. This only works if your product is amazing.
  • 16. Connect • Email: b@langonline.com • www.BenLang.me @benln Ben Lang