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5 Inbound Marketing Hacks - Ben Lang KahenaCon
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5 Inbound Marketing Hacks - Ben Lang KahenaCon

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Ben Lang's marketing hacks presentation at KahenaCon

Ben Lang's marketing hacks presentation at KahenaCon

Published in: Technology, Business

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Transcript

  • 1. 5 Inbound MarketingHacks for Startups
  • 2. Me• Moved to Israel two years ago• Marketing team at Wibiya / Conduit• Growth at lool ventures• Built Mapped In Israel• Contribute at Business Insider / TechCrunch
  • 3. Tweet me @benln
  • 4. No BSJust actionable tips and stories
  • 5. 1. Rapportive• Browser plugin for Gmail• Find anyone’s email in the world• Connect easily on social networks
  • 6. 2. Guest Posting• What’s a guest post?• Send editor email with post and short intro• If you don’t write well in English, find a friend
  • 7. 3. Premium Giveaways• Only for premium products• Offer blogs giveaways• Benefit: cost effective
  • 8. 4. Hacker News• Y Combinator’s “social network”• What content works on Hacker News• #1 spot can equal 10,000-50,000 visitorsin one day• Upvote tactics
  • 9. 5. Viral Projects• Build a one day viral project• Promote your brand subtly• Department coordination
  • 10. Plus: Blogger Reachout• Find relevant writer• Find email using Rapportive• Come up with an angle, provide value• Very short email• Follow up using Rapportive
  • 11. Must follow on• Leo Widrich - @leowid• Iris Shoor - @irisshoor• Sacha Greif - @sachagreif• Sahil Lavingia - @shl• Dan Shipper - @danshipper
  • 12. Blogs to follow• On Startups• Quick Sprout• KissMetrics• Distribution Hacks• Grow Hack• Little Big Details• Okdork• Andrew Chen
  • 13. Connect• Email: b@langonline.com• www.BenLang.me @benln Ben LangQuestions?