A COPYWRITER’S A TO Z
A   is for...
      asking
         ...“can you write it today?”
B   is for...
       breathing
          ...postponed till next
C   is for...
      client
         ...who is now in a panic
D   is for...
      deadline
         ...that is making you manic
E   is for...
       error
         ...that almost slipped in
F   is for...
       feeling
         ...you would like a large gin
G   is for...
      gutted
         ...because you can’t have
H   is for...
      hope
         ...that the writing is soon
I   is for...
        inkjet
          ...that is spluttering its
J   is for...
        jargon
          ...let’s just ‘park it’ -
K   is for...
      keywords
         ...you add to online text
L   is for...
       linkbait
         ...(keep the commenters
M   is for...
     Moleskine
        ...the notebook of choice
N   is for...
      natural
         ...your best ‘tone of voice’
O   is for...
      offline
         ...(what a horrible word)
P   is for...
       plagiarist
          ...(a thief, fraud and turd)
Q   is for...
      Queen’s
         ...which couldn’t be deader
R   is for...
      rulebook
         ...I just put in the shredder
S   i s f or...
       SEO
           ...a weird way of writing
T   is for...
       third draft
          ...when the copy’s most
U   is. . .
      understated
         ...an underrated technique
V   is for...
      value
         ...(your work on the cheap)
W   is for
     wasting time
        ...we call it ‘displacement’
X   is f or
      Xerox
         ...(a last product placement)
Y   is for
      yippee
        ...when a new client has
Z   is for
      zippy
        ...f a s t c o p y , w e l l d o n e
Ben Locker & Associates
 Copywriting & Editorial Agency
 www.benlocker.co.uk
An A to Z of Copywriting
An A to Z of Copywriting
An A to Z of Copywriting
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An A to Z of Copywriting

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A wry, alphabetical look at the busy life of an online copywriter

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  • An A to Z of Copywriting

    1. 1. A COPYWRITER’S A TO Z
    2. 2. A is for... asking ...“can you write it today?”
    3. 3. B is for... breathing ...postponed till next
    4. 4. C is for... client ...who is now in a panic
    5. 5. D is for... deadline ...that is making you manic
    6. 6. E is for... error ...that almost slipped in
    7. 7. F is for... feeling ...you would like a large gin
    8. 8. G is for... gutted ...because you can’t have
    9. 9. H is for... hope ...that the writing is soon
    10. 10. I is for... inkjet ...that is spluttering its
    11. 11. J is for... jargon ...let’s just ‘park it’ -
    12. 12. K is for... keywords ...you add to online text
    13. 13. L is for... linkbait ...(keep the commenters
    14. 14. M is for... Moleskine ...the notebook of choice
    15. 15. N is for... natural ...your best ‘tone of voice’
    16. 16. O is for... offline ...(what a horrible word)
    17. 17. P is for... plagiarist ...(a thief, fraud and turd)
    18. 18. Q is for... Queen’s ...which couldn’t be deader
    19. 19. R is for... rulebook ...I just put in the shredder
    20. 20. S i s f or... SEO ...a weird way of writing
    21. 21. T is for... third draft ...when the copy’s most
    22. 22. U is. . . understated ...an underrated technique
    23. 23. V is for... value ...(your work on the cheap)
    24. 24. W is for wasting time ...we call it ‘displacement’
    25. 25. X is f or Xerox ...(a last product placement)
    26. 26. Y is for yippee ...when a new client has
    27. 27. Z is for zippy ...f a s t c o p y , w e l l d o n e
    28. 28. Ben Locker & Associates Copywriting & Editorial Agency www.benlocker.co.uk

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