An A to Z of Copywriting
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An A to Z of Copywriting

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A wry, alphabetical look at the busy life of an online copywriter

A wry, alphabetical look at the busy life of an online copywriter

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An A to Z of Copywriting An A to Z of Copywriting Presentation Transcript

  • A COPYWRITER’S A TO Z
  • A is for... asking ...“can you write it today?”
  • B is for... breathing ...postponed till next
  • C is for... client ...who is now in a panic
  • D is for... deadline ...that is making you manic
  • E is for... error ...that almost slipped in
  • F is for... feeling ...you would like a large gin
  • G is for... gutted ...because you can’t have
  • H is for... hope ...that the writing is soon
  • I is for... inkjet ...that is spluttering its
  • J is for... jargon ...let’s just ‘park it’ -
  • K is for... keywords ...you add to online text
  • L is for... linkbait ...(keep the commenters
  • M is for... Moleskine ...the notebook of choice
  • N is for... natural ...your best ‘tone of voice’
  • O is for... offline ...(what a horrible word)
  • P is for... plagiarist ...(a thief, fraud and turd)
  • Q is for... Queen’s ...which couldn’t be deader
  • R is for... rulebook ...I just put in the shredder
  • S i s f or... SEO ...a weird way of writing
  • T is for... third draft ...when the copy’s most
  • U is. . . understated ...an underrated technique
  • V is for... value ...(your work on the cheap)
  • W is for wasting time ...we call it ‘displacement’
  • X is f or Xerox ...(a last product placement)
  • Y is for yippee ...when a new client has
  • Z is for zippy ...f a s t c o p y , w e l l d o n e
  • Ben Locker & Associates Copywriting & Editorial Agency www.benlocker.co.uk