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Writing aWebsite Brief
Be Objectivet’s importantWho’s it forNice to hav
WebusageIncreased useof tabletLowbandwidthMobileUp 10%Trust frienreferralCommutefferentDevices
GettingfoundvsInboundOutbound
Outbound:(
Inbound:)
BeingSocialHelp others fek passionShareCreate interestingould youhare it?Don’tadvertise
1Bn active(Oct 2012)200M active(Dec 2012)175M registered(August 2012)http://techcrunch.com/2012/07/26/facebook-q2-earnings...
ContentUnderstandkeywordsLead with images orKeep it simpleDivide into sectHyperlinkEngagingtitleandsummary
Don’tForgetSupportHostingUpdatesEflyersBackupSocial MediaMarketingAwardsDeadline
Follow me@BenKinnairdI’ll help you marketyour business online
Writing a website brief
Writing a website brief
Writing a website brief
Writing a website brief
Writing a website brief
Writing a website brief
Writing a website brief
Writing a website brief
Writing a website brief
Writing a website brief
Writing a website brief
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Writing a website brief

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Thoughts and ideas when going through the web development process

Published in: Business, Technology
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  • Web development, marketing tips How to make a website really work effectively for a micro business
  • What must the website achieve? Who’ll be using it? What’s important?
  • Important to avoid you end up feeling like this
  • Interrupt TV adverts, Direct Mail, Bulk Email, Phone Call, Pay Per Click
  • Helpful Search Engine, Referral, Social Media, Blog posts, Website
  • 80 Inbound - Recommendations, shares, retweets20 Outbound - Shameless plugs
  • Geeky Stats
  • Towcester Vets, Northampton
  • Mixed practice with highly engaged clients, esp. equine Their clients interested in the detail However gruesome it gets
  • Educated clients are more loyal and bigger fans Therefore more likely to refer Help vets create own surgery videos, post to YouTube
  • Facebook cultivates community Encourage sharing between clients and their friends
  • Eye tracking F pattern created from eye scanning over text
  • Importance of faces
  • URL, Title and Heading 1 Keywords first
  • Home page design based on their strong news great photos. This is what parent’s and prospectives want to see Pippa’s video provides accessible overview
  • Focus is on the client and pupil, not the school Photos are honest
  • Twitter to share school activity Casual but with consistent tone
  • Any questions?
  • Transcript of "Writing a website brief"

    1. 1. Writing aWebsite Brief
    2. 2. Be Objectivet’s importantWho’s it forNice to hav
    3. 3. WebusageIncreased useof tabletLowbandwidthMobileUp 10%Trust frienreferralCommutefferentDevices
    4. 4. GettingfoundvsInboundOutbound
    5. 5. Outbound:(
    6. 6. Inbound:)
    7. 7. BeingSocialHelp others fek passionShareCreate interestingould youhare it?Don’tadvertise
    8. 8. 1Bn active(Oct 2012)200M active(Dec 2012)175M registered(August 2012)http://techcrunch.com/2012/07/26/facebook-q2-earnings-and-stats-revenue-1-18b-955m-monthlies-552m-dailies-543m-mobile-monthlies/http://techcrunch.com/2012/03/21/six-year-old-twitter-now-has-140m-active-users-sending-340m-tweets-per-day/http://press.linkedin.com/about
    9. 9. ContentUnderstandkeywordsLead with images orKeep it simpleDivide into sectHyperlinkEngagingtitleandsummary
    10. 10. Don’tForgetSupportHostingUpdatesEflyersBackupSocial MediaMarketingAwardsDeadline
    11. 11. Follow me@BenKinnairdI’ll help you marketyour business online
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