What is Social Media and how can it work for a service professional
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Social media can be used for business promotion, research, and connecting with potential customers. The document provides tips for using social media including understanding your audience and goals, regularly engaging with relevant posts to raise your profile, and measuring how social media drives people to desired actions. Business owners are advised to build relationships on Facebook by liking relevant pages and mentioning them, and to stand out on LinkedIn with complete profiles.
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What is Social Media and how can it work for a service professional
- 1. Social Media What is it and how can it work for my business?
- 3. Part 1 What is Social Media?
- 4. Social as in socialising, chatting, making friends, sharing, recommending or just keeping in touch
- 11. Media as in various types and formats
- 12. Getting Involved
- 13. Know
- 14. Like
- 15. Trust
- 16. Part 2 Using Social Media in business
- 17. Social Media in business Promotion
- 18. Social Media in business Better informed Potential clients Research New markets
- 19. Social Media in business Sharing
- 20. Social Media in business Customer Satisfaction
- 21. Getting started Making a plan
- 22. Step 1 - Understand What do you want to achieve Who is your target audience What are your audience interested in
- 23. Step 2 - Engage Focus on relevant topics Decide how often Start simple
- 24. Step 3 - Convert Action you want people to take How will you measure this Feedback into step 1
- 25. Bonus Part 3 Social Media Tips
- 26. Social Media Tips - Twitter Raise your profile by talking to famous people & organisations with large followings
- 27. Social Media Tips - Twitter Raise your profile
- 28. Social Media Tips - Facebook Build relationships by 'Liking' businesses & people you want to work with then @mentioning them
- 29. Social Media Tips - Facebook Like experts in your industry then share & comment on their updates
- 30. Social Media Tips - LinkedIn Creative, 100% complete profiles help you to stand out from the crowd
- 31. Social Media Tips - LinkedIn Stand out from the crowd
- 33. Thank You ;) InventiveWorkshops.com Follow us @BenKinnaird and @HelenColdicott
Editor's Notes
- BEN Split into 2 parts
- Intro Ben Intro Helen
- Ask audience! Make it easy Break down the words
- Our intepretation
- From happy memories
- to not so happy ones
- Sharing
- Attending social events St Paul's carnival Bristol
- Networking Tweetup
- or team building
- Way it's communicated Who uses these?
- Your customers are already using social media 800M+ Facebook 100M+ Twitter How get involved? Win new customers Retain existing Develop good links within your industry Start looking how we build lasting relationships in 3 stages
- You are visible Go out meet people Advertise
- Take interest in others Start sharing - Referrals - Recomendations - Helpful advice
- Do what you say you'll do On time Consistent personality Become trusted
- HELEN
- Who already uses SM to promote business? People recommend your company publically
- How can we use SM to research Better informed - Local events Potential clients Business partnerships
- Ideas - what to do, where to eat Friendly, show personality Local knowledge Discounts, offers and deals
- Everyone benefits Reduce calls Improve TripAdvisor reputation
- BEN 3 steps
- Relevant for audience Start by recommending / quoting others
- HELEN
- Think the kind of people and organisation your target audience might be interested in Follow them and start chatting!
- It's the same principle as before just a different social media channel...
- BEN Visit website - Subscribe for tips - Listen to Podcast - Sign up to a workshop