Social media in the workplace
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Social media in the workplace

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If employees are allowed to use social media, will this improve the business?

If employees are allowed to use social media, will this improve the business?
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Share some of my thoughts and results from a simple survey

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  • Share some thoughts Review simple survey
  • More accurately this presentations asks... Too long, not snappy
  • Researching images Intrigued by 80s phone (Facebook founded in 2005) Shows different styles of Facebook How SM in workplace has and still is an issue
  • My professional profile
  • ASK Make it easy Break down the words 
  • From happy memories
  • to not so happy ones
  • Sharing
  • Attending social events St Paul's carnival Bristol
  • Networking Tweetup
  • or team building
  • Way it's communicated
  • Who uses these? Does this help?
  • Facebook: 50% are active daily, 50% on mobile (7 Billion people in existence) Twitter: 340M Tweets a day (double from last year) LinkedIn: 9M+ from UK
  • Goes on to recommend a clear policy on social networking as best way to ensure employees do not waste time. However reading further they (TUC) consider social networking a leisure activity and TUC (Trades Union Congress) represents workers not businesses
  • Wanted to promote discussion Who saw this?
  • Before show results ASK: how would they answer
  • 21 people responded Does the result surprise you? Initial thoughts
  • Mainly Owners and Managers, Male and over 35
  • LinkedIn appears to have a better image in the workplace Source: Bottled Drinks Manufacturer
  • Source: Owner of IT company
  • Previously worked in a Hospital If they had employees now they would allow fair use ASK: Who has a social media policy?
  • Works in PR All staff use media regularly as part of work
  • Works in PR
  • Thoughts from folks interviewed at IBM Also have and internal system called BlueTwit
  • If employees use social media can this improve their business?
  • Made new connections just by doing survey
  • Yammer and Basecamp to business social collaboration tools
  • Covert Chirp, secret tweeting

Social media in the workplace Social media in the workplace Presentation Transcript

  • Social Mediain the Workplace Image: Getty Images
  • If employees are allowed to usesocial media, will this improve the business?
  • What isSocial Media?
  • What is Social Media?Socialising, chatting, making friends, sharing, recommending or just keeping in touch
  •  
  • What isSocial Media?All the different types and formats
  • Usage Stats Facebook 955M active (June 2012) Twitter 140M active (March 2012)LinkedIn 175M registered (August 2012)http://techcrunch.com/2012/07/26/facebook-q2-earnings-and-stats-revenue-1-18b-955m-monthlies-552m-dailies-543m-mobile-monthlies/ http://techcrunch.com/2012/03/21/six-year-old-twitter-now-has-140m-active-users-sending-340m-tweets-per-day/ http://press.linkedin.com/about
  • Report by TUC in 2007“when handled properly, allowing internet accessfor staff during breaks can be beneficial for staffand can help them develop IT skills.” http://lscits.cs.bris.ac.uk/docs/HOReport1b.pdf
  • LinkedIn Poll “I believe social media can engageteams and customers to improve business” • If people use social media at work? • What restrictions they have, if any? • Should usage be more open?
  • Do you allow employees touseTwitter, Facebook or LinkedIn at work?• Yes• No• Sometimes• No web access provided• Only on own devices, smartphones etc.
  • Do you allow employees touse Twitter, Facebook or LinkedIn at work?use Twitter, Facebook or LinkedIn at work? http://linkd.in/OfN81y
  • Do you allow employees touse Twitter, Facebook or LinkedIn at work?use Twitter, Facebook or LinkedIn at work? http://linkd.in/OfN81y
  • Contributor comments“Twitter and facebook for the benefit of thecompany only- not for personal use apartfrom at lunchtime as it is distracting.Linkedin is actively encouraged as itsupports business development”
  • Contributor comments“If someone spends a couple of minutesover a cup of tea then I dont see it as aproblem. Effectively they are all responsiblefor their own workload on a day to daybasis.”
  • Contributor comments“I was managing a team of nurses. Thereare policies in place which prohibit not onlysocial media activity, but using phones forpersonal use in the course of employment.So it is a quite rigid, disciplinedenvironment which is open to abuse ifboundaries are not set from the out set.”
  • Contributor comments“In todays connected world, I do not see itas an interruption. However it is importantto have the right culture around it and tohave rules that are not restrictive, ratherempowering and clear.”
  • Contributor comments“social media for pleasure during work is alittle like mobile phones, they leak workingtime away... To me it is no different tosomeone blatantly having a gossipmagazine open on their desk”
  • Pro / ConsPros•Real time info•Access to leaders•Improve collaborationCons•Wastes time http://www.businessesgrow.com/2010/03/28/can-twitter-be-used-as-a-workplace-tool/
  • What doyou think?you think?
  • Conclusions• Use social media employee policy• Lead from the top• Made new connections
  • http://itunes.apple.com/us/app/covertchirp/id487101168?mt=8&affId=1503186
  • @benkinnairdratherinventive.com
  • Useful Links• soshable.com/twitter-in-the-workplace/• www.salesforce.com/uk/socialsuccess/social-media-how-to-guides/12-s• www.businessesgrow.com/2010/03/28/can-twitter-be-used-as-a-workp• www.itpro.co.uk/640303/infosec-workplace-facebook-bans-are-a-wast• lscits.cs.bris.ac.uk/docs/HOReport1b.pdf• www.cs.cornell.edu/~sadats/icwsm2010.pdf• c4lpt.co.uk/social-learning-handbook/social-learning- examples-in-the-workplace/