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Brief run through
Visitors now audience
1. Visits = Popularity/Vanity - doing well with your PR campaign people know you're out there! 2. Total number of visits or pages opened - Quality of visit - doing research about your company or product - information rich site. 3. Average time - quality good info keeping them there. Lots of info to read. Might indicate how long they're spending on each page...
4. % New Visits is the percentage of visits that were first-time visits (from people who had never visited your site before). New PR Campaign - Newspaper article, advert, presentation... 5. Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Looked at the content and didn't like it or thought it wasn't relevant to what they were looking for.
What do the categories mean? Audience Market research Advertising Is Google Adwords working? Traffic SourcesWhere are the leads coming from (or not) ContentAverage page load = speed/performance Conversion Goals and Ecommerce
Key Phrases Visits Number of visits to your site Pages/Visit Average number of pages viewedduring a visit to your site or average page depth Avg. Time on Site Average duration of a visit to your site.
Key Phrases % New Visits Percentage of visits that were first-time visits. Bounce Single page visit. Bounce Rate is the percentage of single-page visits (i.e. visits inwhich the person left your site from the entrance page).