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IM Club: Is Google+ a Facebook Killer
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IM Club: Is Google+ a Facebook Killer

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Slides from our Internet Marketing Club held on January 2012

Slides from our Internet Marketing Club held on January 2012

Published in: Business, Technology
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  • Hand over to HELEN
  • Who uses Google+?
  • 1.2% saying 'other'
  • Show ‘Add to Circles’ button
  • Hand over to Ben after this slide
  • Hand over to BEN +1/shares seem give SEO benefit
  • 5 minutes then break
  • Google left it too late? Worth the effort? Does it offer anything new? What do you/don't you like? Hands who's going to try it What would be your primary reason for trying it?
  • Email marketing Web Design QR codes
  • Note down Add to blog to hold accountable Other stuff in blog includes feedback slides and what happened.
  • Transcript

    • 1. IM Club 11 Jan 2012
    • 2. What is IM Club? Share & learn Increase conversions Develop strategy  Ask questions Have fun!
    • 3. Agenda Part 1 Is Google+ a Facebook killer? Break Part 2 Q/A Actions Next meeting
    • 4. Is Google+ a Facebook killer?
    • 5.
        • Google+ is Google’s version of a social networking platform 
        • Google+ has tried to combine the best features of Facebook, Twitter and LinkedIn plus some new features.
        • It is seen as the closest competitor to Facebook
    • 6.
        • 40 million worldwide*
        • 69% / 29% Male to Female split** 
      • * Count from Google in October 2011
      • ** Based on a sample set of 89,115 Google+ Profiles.
    • 7. How it works
    • 8. Stream
    • 9. Share
    • 10. Circles
    • 11. Circles
    • 12. Business page
    • 13. Google +1
    • 14. Hangouts
    • 15. Hangouts
    • 16. Roundup
        • +1’s and shares appear to affect page position
        • Separate work and social updates
        • Hangouts look promising 
        • Clean, simple design (at the moment)
        • Able to share more than 140 chars
        • More open than Facebook which limits what's found in Google’s search
    • 17. How does Google+ fit in with your marketing strategy Discuss
    • 18. Break (phew)
    • 19. Is Google+ a Facebook killer?
    • 20. Inventive Workshop G+ Page https://plus.google.com/u/0/b/102761655839018476751/  
    • 21. What do you need help with right now? Q/A
    • 22. Topics for next time
    • 23. What improvements are you going to make in the next 30 days? Take away actions
    • 24. Sign up online for just £75 a month http://inventiveworkshops.com/inventive-marketing-club/   Not in the Club?

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