IM Club: Is Google+ a Facebook Killer

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Slides from our Internet Marketing Club held on January 2012

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  • Hand over to HELEN
  • Who uses Google+?
  • 1.2% saying 'other'
  • Show ‘Add to Circles’ button
  • Hand over to Ben after this slide
  • Hand over to BEN +1/shares seem give SEO benefit
  • 5 minutes then break
  • Google left it too late? Worth the effort? Does it offer anything new? What do you/don't you like? Hands who's going to try it What would be your primary reason for trying it?
  • Email marketing Web Design QR codes
  • Note down Add to blog to hold accountable Other stuff in blog includes feedback slides and what happened.
  • IM Club: Is Google+ a Facebook Killer

    1. 1. IM Club 11 Jan 2012
    2. 2. What is IM Club? Share & learn Increase conversions Develop strategy  Ask questions Have fun!
    3. 3. Agenda Part 1 Is Google+ a Facebook killer? Break Part 2 Q/A Actions Next meeting
    4. 4. Is Google+ a Facebook killer?
    5. 5. <ul><ul><li>Google+ is Google’s version of a social networking platform  </li></ul></ul><ul><ul><li>Google+ has tried to combine the best features of Facebook, Twitter and LinkedIn plus some new features. </li></ul></ul><ul><ul><li>It is seen as the closest competitor to Facebook </li></ul></ul>
    6. 6. <ul><ul><li>40 million worldwide* </li></ul></ul><ul><ul><li>69% / 29% Male to Female split**  </li></ul></ul><ul><li>* Count from Google in October 2011 </li></ul><ul><li>** Based on a sample set of 89,115 Google+ Profiles. </li></ul>
    7. 7. How it works
    8. 8. Stream
    9. 9. Share
    10. 10. Circles
    11. 11. Circles
    12. 12. Business page
    13. 13. Google +1
    14. 14. Hangouts
    15. 15. Hangouts
    16. 16. Roundup <ul><ul><li>+1’s and shares appear to affect page position </li></ul></ul><ul><ul><li>Separate work and social updates </li></ul></ul><ul><ul><li>Hangouts look promising  </li></ul></ul><ul><ul><li>Clean, simple design (at the moment) </li></ul></ul><ul><ul><li>Able to share more than 140 chars </li></ul></ul><ul><ul><li>More open than Facebook which limits what's found in Google’s search </li></ul></ul>
    17. 17. How does Google+ fit in with your marketing strategy Discuss
    18. 18. Break (phew)
    19. 19. Is Google+ a Facebook killer?
    20. 20. Inventive Workshop G+ Page https://plus.google.com/u/0/b/102761655839018476751/  
    21. 21. What do you need help with right now? Q/A
    22. 22. Topics for next time
    23. 23. What improvements are you going to make in the next 30 days? Take away actions
    24. 24. Sign up online for just £75 a month http://inventiveworkshops.com/inventive-marketing-club/   Not in the Club?

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