IM Club: Do You Trust Social Media Automation?


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Slides from our Internet Marketing Club held on 2 May 2012

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  • Do you trust Social Media Automation?
  • HELEN Complete Automation and subsequent varying degrees that we can use... As we run through the different examples start thinking about the pro's and cons of these automation tools...
  • Brief run through
  • Buffer App Timely Hootsuite Tweetdeck
  • Created by Joel Gascoigne Philosophy is I've always had a passion to understand all aspects of business and to do business in a kind and authentic way. Buffer allows you to have a personal and yet more efficient solution to handle sharing on social media. Fill up you Buffer at one time during the day and then Buffer automatically posts them throughout the day. Allows you to have a consistent media prescence all day or all week long.
  • Any Retweets you can thank directly from the app.
  • (Social Oomph).   
  • Socialoomph Tools to help your Twitter productivity... Loads of features but the one we're interested in for this scenarios is auto follow and auto direct message.
  • Socialoomph Auto follow and auto DM Helps save time and ensures that people who are interested in following you also have a link to your products and services or blog.  Whether auto follow is OK or not?  Yes if you Vet them before or after? Alright to DM or not - if you're adding value then yes? Add value to the person following you.  Ask them to introduce themselves....? Helps increase the number of followers - because they'll know they can probably almost guarantee a follow back. People like to be followed back if you don't sometimes they'll unfollow. Rotate the direct message - so it's not the same all of the time.
  • Socialoomph Auto follow and auto DM What can be good is that they offer to email a weekly summary of @mentions on any number of keywords. Here I've chosen @helencoldicott But it could be your product or service or the names of your competitors
  • Revoke Access On their website they have quite a complicated procedure to stops auto follow and auto direct message. Quickest, easiest and most effective is to change this in your Settings and then Apps
  • Pay with a Tweet Sell your products for the price of a tweet.  In today's world the value of people talking about your product is sometimes higher than the money you would get for it.   First Social Payment System?  
  • What happens?   How does it work? 1. Create a freebook, song, product add, coupon on etc 2. Embed the Paywithatweet button onto your website. 3.  Log onto their Twitter or Facebook account 4.  Share with their friends and followers 5.  Ge
  • Launched their book 2010 "Oh my god what happened and what should I do?" In 3 days reached 13,000 downloads of the book. 3rd most trending topic on Twitter Worldwide during the world cup. 170,000 downloads and 350,000 visiotr and no paid media. Greenpeace and Microsoft. 400,000 people over 6 months. Other e.g. 1. German Hotel selling a free beer token 2.  French Electro band called The Teenagers download a free song. Keyhole press - pay for a tweet for a selection of the titles.
  • BEN
  • Tweet old post WordPress plugin
  • Twitter feed
  • Twitter feed
  • Twitter feed
  • If This Then That IFTTT Can do loads  
  • If This Then That IFTTT Can do loads  
  • BEN
  • BEN
  • Do you trust Social Media Automation?
  • Increase web conversion 'Real' social networking - TWEETUP Facebook Apps iPhone apps Facebook stats Social monitoring
  • Note down Add to blog to hold accountable Other stuff in blog includes feedback slides and what happened.
  • IM Club: Do You Trust Social Media Automation?

    1. 1. IM Club - 2nd May 2012
    2. 2. What is IM Club? Share & learn Increase conversionsDevelop strategy Ask questions Have fun!
    3. 3. AgendaPart 1 Main topic Break Part 2 Q/A Actions Next meeting
    4. 4. What is automation? You are sending out tweets,without being aware of the content, bypassing the human element of tweeting
    5. 5. What is optimisation? All tweets you send out are content you have writtenyourself. The timing and origin they may not be linked to though.
    6. 6. Automation Scenarios
    7. 7. #1 Have impromptu bursts of activity on Twitter but feel it would be better topost them at more regular intervals
    8. 8.
    9. 9. Lots of follows and want toreward with follow back but limited on time Buffer Analytics
    10. 10. #2 Lots of follows and want to reward with followback but limited on time
    11. 11.
    12. 12.
    13. 13.
    14. 14.
    15. 15. #3 Gain maximumexposure in your field ofexpertise by sharing a free book, song or product
    16. 16.
    17. 17.
    18. 18. #4 Have great backlog of blog archives and want tore-share but dont have the time to manage
    19. 19.
    20. 20. #5 Post links on Twitter foreach blog article you write
    21. 21.
    22. 22.
    23. 23.
    24. 24. #6 Check who I amfollowing and who isnt following me
    25. 25.
    26. 26. #7 Thanking people inTwitter when they mention you or RT
    27. 27.
    28. 28.
    29. 29. Advantages• Saves time on Twitter admin to then use on human responses• Consistency• Effective and efficient dealing with lots of Tweets• Helps grow following
    30. 30. Disadvantages• Tweet can look automated• Could loose credibility/authority (automation apps may not have same importance as human input)• Things can go wrong, Tweet something you shouldnd have tweeted. Personal interests revealed to world• Automated responses are not always what is asked for
    31. 31. Break / DiscussIs it right to use automation and if so when?
    32. 32. IM Club - 2nd May 2012
    33. 33. Topics for next time
    34. 34. Take away actionsWhat improvements are you going to make in the next 30 days?
    35. 35. Not in the Club? Sign up online for just £75 a month