IM Club: Can QR codes help engage my customers?


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Slides from our Internet Marketing Club held on March 2012

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  • We liked to Thank Chris, from Aardvark Marketing We had a skype call and he explained to us how he's used them in the past... Helped as used QR codes in past
  • HELEN ASK:  Who knows what QR codes are are or what they do? What QR means - Quick Response Who's used them before in their own marketing? Who scanned one before today?
  • Attributed to Denso-Wave (subsidiary of Toyota Group) 1994 Mashable infographic Why were they created? What's wrong with the old bar codes?
  • Contains more information than a traditional barcode Just over 4,000 alphanumeric or over 7,000 our numeric. Can contain: text, URL, SMS message, links to apps, contact information, sign up for a newsletter, video, google maps location, itunes link, sign up for and event, 
  • Damaged codes could still be read Able to be read quickly No special equipment required. Can work on most regular cell phones Meaning it's accessible for a very wide audience...
  • No recent data :(
  • This massive increase could have something to do with the iphone4 released in June 2010?
  • 60 % Male Majority 36.8% aged 25-34 followed by 19.6% 35 - 44 Most popular sources: Newspapers & printed mags - 49% Product Packaging 35 Website -27 Poster, flyer or Kiosk -  Business card brochure Storefront TV
  • 794 online respondents   Econsultancy (Sep 2011) 64% dont know 36% know 11% scanned Of those who scanned just under half found them useful and would use them again. Mashable (Mar 2011) 52% know 28% scanned But those that do like them could be a good target market.
  • Geeky cakes Twestival - Festical for Charity...
  • Custom designs
  • These examples highlight some of the reasons that QR Codes may have got a bad press...
  • Submitter comment:   Look! In the sky! It’s a bird! It’s a plane! It’s the dumbest thing I’ve ever seen in my life!
  • Submitter comment:   Fact: QR coded tees are 50% more effective than Lynx Body Spray at attracting women. 
  • Text - Hold on! Sense of humour or an idiot - you decide!
  • Submitter comment:  Holding the steering wheel… steady… closer… closer… 
  • Who are their t arget market? Astronauts and helicopter pilots ! Submitter comment: 1314 square meters. Because everyone has a helicopter
  • Submitter comment:   This tag ensures that, once lost, Mister Whiskers can never be returned home
  • Scan to reveal (URL to slideshow slides for this presentastion)
  • Examples
  • Muddy Boots staying in ‘the game’ we showed Waitrose that we were keeping up with technologies - weren’t many small food brands using the codes because of the cost Paid someone £30 a month to manage, swap videos Videos peaked interest from moosletter and social media But only got 20-25 scans a month, some from moosletter Poor 3G reception and older non techie audience Looking forward to blippar feel it could revolutionalise like the ipod The conclusion is that it’s always good to show you’re on trend but the people telling you that something is the ‘future’ are usually trying to sell it to you.
  • News of the world  Want to provide extra content to extend life of paper
  • Enhanced measurably Use short URL services like to track
  • Enriching customer experience  Easier to repeat buy right product
  • No one used code Why? No clue, preview or tease to entice people to scan?
  • Estate Agents
  • NEEDS WORK For QR codes to be successful what do they have to be able to do? 1. Sufficient intrigue or incentive 2.  How's this going to benefit me?  What can it offer me that's different? 3.  Add value to improve your customer experience? Tutorials, recipe ideas, butcher advising on choice cuts
  • Who would now use them personally? Who would now use in business?
  • Why not give it a go for yourself?   or   Or even  (add .qr to end of short url)
  • Increase web conversion 'Real' social networking Facebook Apps iPhone apps Facebook stats
  • Note down Add to blog to hold accountable Other stuff in blog includes feedback slides and what happened.
  • IM Club: Can QR codes help engage my customers?

    1. 1. IM Club7 Mar 2012
    2. 2. What is IM Club? Share & learnIncrease conversions Develop strategy Ask questions Have fun!
    3. 3. Agenda Part 1Can QR codes help engage my customers? Break Part 2 Q/A Actions Next meeting
    4. 4. Can QR codes helpengage my customers?
    5. 5.
    6. 6. 4000 Characters
    7. 7. Quick and reliable to scan
    8. 8. Usage up 1200% July to December 2010
    9. 9.
    10. 10. 14 Million Americans scanned a QR code in June 2011
    11. 11. 2/3 of people do not know what a QR code is
    12. 12.
    13. 13. QR code funnies
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18.
    19. 19.
    20. 20. Examples
    21. 21. v=FsEd_sKdU4M
    22. 22. Roundup– Intrigue / offer– Call to action– Add value– Relevant content– Measure
    23. 23. Break
    24. 24. Can QR codes helpengage my customers?
    25. 25. How to create yourown free QR Code
    26. 26. Q/AWhat do you need help with right now?
    27. 27. Topics for next time
    28. 28. Take away actionsWhat improvements are you going to make in the next 30 days?
    29. 29. Not in the Club? Sign up online for just £75 a month