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May Update Social Media: More than just about friends RSCs – Stimulating and supporting innovation in learningGo to View > Header & Footer to edit 19 June 2012 | slide 1
What is Social Media? Activity 1 The power of social media The Do’s The Don’t’s Igniting your social media presence Activity 2 Use in learning and teaching Technical stuff….. www.rsc-eastern.ac.uk
What is Social Media? By definition: "Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” http://youtu.be/ZQzsQkMFgHE
The main players - the facts 845 million Users Each user has av. 130 friends FB users twice as active on mobiles 1 of every 5 page views 465 million users 175 million tweets per day 135 million users 2 billion people searches in 2010 2 million companies with pages.
Who are the main users? 60 Age 13-17 Age 18-34 50 Age 35-54 Age 55+ 40 30 20 10 0 Linked In Facebook Twitter
Methods of communication Cold Direct Emailing Texting Twitter Facebook Linked In Calling Mailing
Group Activity: (10 mins)In pairs, share with eachother:1. A recent experience which you really enjoyed, why you enjoyed it and whether you would recommend it to anybody else2. A recent experience that you DIDN‟T enjoy, what went wrong and whether you would put others off having the same experience.
2011The power of social media? Unhappy Unhappy Customer Customer Dinner with Posts on friends twitter 200 5 People Followers
“Southend Adult Community College (SACC) are new to Social Media. We launched our Facebook andTwitter sites late last year and have found them both an effective communication method withour learners, potential students, partners and local businesses (Employer Responsive targeted Marketing).It has proved to be a great tool to promote new courses, news and events on the site. By posting pictures oran event, our fans are able to tag themselves in pictures and can share our links with their friends, thisenables us to gain a wider captive audience.We recently met Ed Miliband and Ed Balls, we uploaded the pictures to our Facebook page, it was justminutes before we were being contacted by external organisations regarding the visit, just shows howpowerful social media is. Although Social Media is not my full time role, I manage to run our sites alongside my workload. However,it is a big commitment as it has to be moderated and given the nature of social media if you don’t maintainthe sites it defeats the object. I regularly check the site over the weekend and in the evening to make surethe nature of the material that is being posted is not offensive or derogatory in any way.Although a lot of time and effort has gone into setting SACC up on Facebook and Twitter, we feel that it is avaluable marketing tool.”
Develop EBP have a Facebook page, a Twitter page and a You tube page!BBC 3 Programme#upforhire – used realtime „tweets‟ as partor their programme
How can you use the power to your advantage?Market intelligenceSign in, tune in and listenIncrease web presence Photo: Nick FletcherStrengthen your web presence and SEO (e.g. 1 in 5 page views are FB)Free marketing on the webUse social media to leverage your marketing campaign – DON’T SPAM!!!
The do’s and the don’tsThe Do’s Plan effectively – think about who you are targeting and how social media will help you achieve your outcomes – PURPOSE! Integrate – embed with other communication channels Underpin – reinforce with traditional marketing methods (leaflets/newsletters/prospectus/local press) Monitor & Listen – regularly update social media and take note of what is being said Re-evaluate – if it’s working great, if it’s not, don’t give up look at what it’s not doing and how you can improve it further.
The do’s and the don’ts The Don’t’s Let your pages/ social media presence stagnate. Update regularly or get rid Post up information for the sake of posting information. Think about your audience – think about your content - DON’T SPAM! Ignore privacy settings! Post information using your personal profile unless you really need to.
Intelligence gathering The Tools: Search Facebook pages using key terms (adult learning, NEETS) join or like groups and pages and post to them – increase your presence. Use Twitter hashtags to create new discussion or to feed into existing areas e.g. #apprenticeships LinkedIn – join professional network groups, post jobs, create ads.
The big three in more detail The Tools: Facebook – HTML plug in, FB page Apps, FB Ads Twitter – a closer look at hashtags, retweets and the twitterati LinkedIn – join professional network groups, post jobs, create ads.
Igniting your social media presence 1. Have a reason to use social media (e.g. campaign to increase enrolments, targeting employers, raise awareness). 2. Scan social media for intelligence – what‟s trending/who‟s trending (re. Deborah Meaden) 3. Identify how you are going to generate interest (e.g. competition in local media, piggy back on national campaigns/event e.g. NAS) 4. Provide a call to action through social media (contact numbers/email, integrated webform in FB page) 5. Join up all social media platforms for consistent messaging and delivery – provides more options for the social media user. 6. Refuel the campaign with updates (e.g. youtube videos, increased presence in local press)
Igniting your social media presence: Examples Recruitment campaign Video diary of AC Chris Marchant through basic training at RAF Halton. http://www.youtube.com/playlist?list=PL094FE915BF943C5 9&feature=plcp Live careers advice, updates and ask an airman: https://twitter.com/#!/RAFCareers https://www.facebook.com/RAFCareers
Igniting your social media presence: Examples New product launch – Baked Stars Competition entry https://www.facebook.com/walkers/app_21241354885966 5 News and updates https://twitter.com/#!/walkers_crisps
Igniting your social media presence: Examples Increasing awareness with target market fliers LinkedIn page http://www.linkedin.com/company/cathay-pacific-airways Results • Three Sponsored Polls generated a total of 1,324 responses from business travellers • Recommendation Ads generated 97 recommendations on company Product Page • LinkedIn Research Network provides ongoing insight to ad effectiveness and provides useful data for future campaigns
Activity 2 – Social Media Marketeers1. Working in groups select a random service or product from the hat.2. Then discuss as a group how you are going to market your product or service using the ‘Who, what, when, how, where and why’ guide to develop a basic marketing proposal and how you will make use of social media to leverage your campaign3. Pitch your campaign – winner will receive a prize!
Getting Started!! Build an Facebook Fan Page Quick way of reaching out to learners and building a community Set up a profile in LinkedIn Join groups, set up a company page and connect with stakeholders Get Tweeting Set up a twitter profile, follow people or things that are tweeting and join in conversation to increase your exposure Create your own channel Create a blog of your activity and link to your website and other social media.
RULE 1 You will need a “Safe Use Policy” Ask all staff to read it
RULE 2 Staff to read briefing paper on how Facebook can be used as a tool for teaching and learning
RULE 3 Staff to familiarise themselves with the Facebook in Education page
RULE 4 Complete online Facebook Training Module (available for download to your VLE)• We thank Cornwall College for sharing their FB Training with the larger community
RULE 5 Do not use your normal Facebook profile. Set up a professional Facebook profile linked to your organisation email address
RULE 6 Safeguarding Officer to set up professional profile on Facebook Make sure they are enrolled as page/group admin for ALL organisations Facebook spaces
RULE 7 Ensure your organisations logo and name as default page/group image
RULE 8 Ensure you have similar message displayed on all organisations Facebook pages/groups: “In order to ensure safe use of the Internet, one of the Safeguarding Officers will be overseeing this page / group. We want you to be able to use Facebook safely, so please contact them on firstname.lastname@example.org if you are bullied online, or if you witness any online bullying within this page / group. Please also note that the Safeguarding Officers will also be monitoring comments made on any photos or videos uploaded to this page / group. If they see any comments that they regard as inappropriate, the comment will be removed and the user blocked from the Facebook page / group and reported to Facebook.”
RULE 9 Make sure you get Students permission to use film and photographs on your Facebook space.
RULE 10• Ensure staff have completed the Facebook Checklist and return to Manager
Advice and Guidance “Friending”: accept students friends requests when using tutor profile BUT do not send out friend requests to students even when using professional account
Advice and GuidancePages and Groups: Pages: Anyone can comment on any image/status update on any page- there is no need to “like” anymore. Groups: have more levels of privacy
Its coming… Using Facebook as a college VLE (Carnegie USA) Case Studies: There are 10 Facebook related Case Studies on the Excellence Gateway
JISCSafety Online ‘Although more providers are using social media, there is a set of providers who are being put off and not letting their students near this, as it is a risk with bullying etc. This is a real shame so we wanted to step in and offer ways and tips that this can be done safely and with less difficulty’Quote from a recent podcast by John Kelly and Lynn McHugh JISC Legal