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Beyond the Buzz: What Actually Makes Money

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  • 18MM
  • Google Mobile Pitch 2011
  • http://www.businessinsider.com/android-vs-iphone-charts-2011-12?op=1
  • http://www.businessinsider.com/android-vs-iphone-charts-2011-12?op=1
  • http://blog.flurry.com/bid/79595/Kaboom-iOS-and-Android-International-Installed-Base-Expansion
  • http://www.mobilewalla.com/Desktop/AppIntel_AppCount.htm?filterDevicePlatform=101App Store did not launch until 2008
  • http://www.bgr.com/2011/12/07/as-adobe-flash-fades-from-mobile-phones-html5-adoption-already-exploding/Adobe discontinued Flash
  • http://www.howtogomo.com/en/#homepagehttp://www.howtogomo.com/en/#reasons-mobile-matters
  • On Dec. 10, Amazon promoted a new "Price Check" mobile phone app by offering shoppers a 5% discount—valid only for that one day—on items they found in brick-and-mortar stores, but purchased online through Amazon instead.http://online.wsj.com/article/SB10001424052970204026804577101032430362056.html?KEYWORDS=amazon+mobile+apphttp://googlemobileads.blogspot.com/2011/12/look-back-at-2011.html
  • http://adwords.blogspot.com/2011/12/think-with-googles-december-adventure_09.htmlFor instance, restaurant and automotive verticals are garnering some 15 to 30 percent of all search queries from mobile devices. https://plus.google.com/101698568710409127237/posts/adYjjh7mY7F
  • http://paidcontent.org/article/419-study-search-ad-clicks-double-on-mobile-devices-still-a-fraction-of-spe/
  • http://techcrunch.com/2012/01/21/cowen-googles-mobile-ad-revenues-could-surge-to-5-8-billion-in-2012/
  • http://paidcontent.org/article/419-u.s.-mobile-ad-spend-to-pass-1-billion-for-the-first-time-this-year/
  • http://www.emarketer.com/Article.aspx?R=1008666
  • http://adwords.blogspot.com/2010/01/introducing-click-to-call-phone-numbers.html
  • Test Drive App
  • http://gigaom.com/apple/study-apples-iphone-ipad-account-for-90-percent-of-mobile-purchases/
  • http://money.cnn.com/2011/11/15/technology/kindle_fire_sales/index.htm 11/15/11
  • http://paidcontent.org/article/419-almost-40-percent-of-facebook-use-is-by-mobile-app/That is 37.5 percent of the 800 million total monthly active users Facebook disclosed in September, when Facebook said there were 350 million monthly active mobile users, making Facebook one of the most mobile-centric online services out there.Half of active iOS and Android users (225 million active mobile Facebook users) and 70 percent of BlackBerry users have installed the Facebook app, Evans writes.“In other words, 70 percent of mobile users and 30 percent of all users used apps to access Facebook,” Benedict Evans writes.
  • https://plus.google.com/117388252776312694644/posts/ZcPA5ztMZaj – Prediction 400MM users by the end of 2012
  • http://www.digitaltrends.com/social-media/google-plus-traffic-up-55-pct-reaches-all-time-high-of-49m-in-december/?utm_medium=referral&utm_source=pulsenews
  • http://www.huffingtonpost.com/2011/09/08/twitter-stats_n_954121.html#s353851&title=Twitter_Comms
  • Transcript

    • 1. Beyond the Buzz:What Actually Makes MoneyThe MBA Version of Digital Marketing Duke MBA Marketing Conference January 25, 2012 Benjamin Rudolph, President & CEO Relevance Advisors
    • 2. My Old Job
    • 3. Mobile
    • 4. Devices925K total devices activated daily - Google
    • 5. AndroidAs of Nov. 2011, Android had 52.5% of the global smartphone market. – BusinessInsider.com
    • 6. iPhoneApple has 4% of the phone market, but grabs 52% of the profits. – BusinessInsider.com
    • 7. Apps109 Million iOS & Android users running apps on their smartphones. – Source: Flurry
    • 8. AppsThere are over 1,000,000 apps available across the major platforms. – MobileWalla
    • 9. AppsApp downloads passed 1 billion/week Dec. 25-31, 2011
    • 10. HTML5336 million phones with HTML5 capabilities were sold globally in 2011. – Strategy Analytics
    • 11. Go MoThere will be mobile device for every person on earth by 2015. - Google
    • 12. Amazon Price Check70% of smartphone users use their smartphones while in a store. – Google/IPSOS 2011
    • 13. SearchSearch from mobile devices is up 5X in the past two years. - Google
    • 14. Smartphones & SearchGraph Source: Google *Nielsen March 2010More people will access the web via mobile than desktop by 2013– Morgan Stanley Research, April 2010
    • 15. Mobile Search AdsMobile devices and tablets accounted for 10% of all U.S. search ad clicks in Q4 2011. Source: Marin Software
    • 16. Landing Pages
    • 17. Google Mobile Ad RevenueCowen: Google’s Mobile Ad Revenues Could Surge to $5.8B in 2012 - TechCrunch
    • 18. Mobile AdsIn the U.S., mobile ad revenue surpassed $1B for the first time. - eMarketer
    • 19. Mobile Ad SpendingU.S. mobile ad spending will grow 47% in 2012, reaching $1.8 billion - eMarketer
    • 20. Google Click to Call Ads77% have contacted a business via mobile, with 61% calling and 59% visitingthe local business. – Google/IPSOS 2011
    • 21. Tablets Graph Source: GoogleOver 100MM tablets will be sold in 2012. – Source: Morgan Stanley, Apple
    • 22. iPad 2Google saw a 440% increase in traffic from tablets in Nov. 2011 vs. Dec. 2010
    • 23. ShoppingStudy: Apple’s iPhone, iPad account for 90% of mobile purchases - RiskRelevance
    • 24. Kindle FireKindle Fire sales forecasts: 5M by end of year (2011) – CNN/Money
    • 25. Social Media
    • 26. Time Spent OnlineU.S. Citizens spend 16% of their total time online on Facebook.
    • 27. Advertising
    • 28. Valuation
    • 29. Mobile + Facebook In Dec. 2011, the monthly active users of Facebook’s mobile apps passed 300 million. Source: Enders AnalysisAlmost 40% of Facebook Use is by Mobile App – Source: Facebook, Enders Analysis
    • 30. Timeline
    • 31. Google+Google+ has 90MM users, up from 40MM 3 months ago. 80% engage every week. - Google
    • 32. Google+Google+ saw its best traffic month ever in December, with more than 49Million unique US visits to the social network, a 55% increase vs. November.-Source: Experian Hitwise
    • 33. Google+Search & social are becoming integrated, placing Google & Facebook on a collision course.
    • 34. Google+
    • 35. TwitterTwitter has more than 100MM monthly global active users – 50% log in daily. Source: Twitter
    • 36. Next Steps:How Do You Make Money?
    • 37. Mobile Dashboard Source: Justin Cutroni, Cutroni.com
    • 38. MixcloudHave received 100 million free impressions in Facebook with 1% conversion rate.
    • 39. InsightsSource: Mat Clayton, Mixcloud
    • 40. EngagementSource: Mat Clayton, Mixcloud
    • 41. Social Actions Source: Mat Clayton, Mixcloud
    • 42. Social Actions Source: Mat Clayton, Mixcloud
    • 43. Resources
    • 44. Google Analytics Blog http://analytics.blogspot.com/
    • 45. PaidContent.org http://paidcontent.org/
    • 46. Google Mobile Ads Blog http://googlemobileads.blogspot.com/
    • 47. Facebook Blog http://blog.facebook.com/
    • 48. Avinash Kaushikhttp://www.kaushik.net/avinash/
    • 49. HiPPOHighest Paid Person’s Opinion
    • 50. Thank You• Benjamin Rudolph• President & CEO• Relevance Advisors• @benjaminrudolph• Presentation may be viewed at slideshare.net/benjaminrudolph

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