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Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu   habitbuddies A conceptual design by...
Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu   habitbuddies Persuasive Purpose Cre...
Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu   User Description Bikers who live of...
Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu   Commuting to Stanford Both Mary and...
Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu   Prototype of habitbuddies Daily bud...
Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu   Features/Functionality <ul><ul><li>...
Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu   Theoretical Justifications <ul><li>...
Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu   Results of User Testing <ul><ul><li...
Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu   Shortcomings of Design <ul><ul><li>...
Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu   Expansion - What else is possible? ...
Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu   Next Steps in Design Process <ul><u...
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habitbuddies-1

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  • I like your focus on pairs -- buddies trying to work together to achieve. This is fundamentally a sound approach to behavior change.

    I'm concerned about reliance on live phone calls. Yes, it is engaging, but we've become quite an asynchronous culture with email, FB, and all.

    The daily survey may be too much work. Think hard about how to simplify the reporting/tracking.

    Also, point out the duration of this intervention -- 2 weeks? 2 years? What do you think would work. The balance is between 1. what people will do and 2. how long to make the behavior more automatic at some measurable level.

    All in all, I like the approach, mostly because of the team competition idea. It's sort of like the Amazing Race meets Dr. Oz.
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Transcript of "habitbuddies-1"

  1. 1. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu habitbuddies A conceptual design by Victor Gane Benjamin Olmsted Design Challenge To: Design a system to help individuals develop the habit of applying sunscreen everyday. Time spent: 3 hours
  2. 2. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu habitbuddies Persuasive Purpose Create a habit of applying sunscreen daily to help reduce UV radiation and sunburn. Industrial Design ? Prize
  3. 3. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu User Description Bikers who live off campus and want to wear sunscreen. They are aware of the dangers of living in a sun intensive climate but forget to apply sunscreen They are/have: - Professors - Graduate students - Undergraduate students - Routine mornings - Access to Email - Access to cell phones ?
  4. 4. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Commuting to Stanford Both Mary and Joe apply sunscreen before biking to campus. In the evening, both receive an email reminder from the daily survey service asking them to report wether they applied sunscreen or not. After completing the survey, they notice they are the leading buddy pair. Joe moves off campus. His daily bike commute takes 30 minutes each way. Second day of his new routine, he gets sun burned. His roommate points him to habitbuddies. Joe signs up and gets connected with Mary. She experiences the same problem. Today is Monday, the first day of the month long challenge: Joe calls Mary to remind her to wear sunscreen. Tomorrow, Mary will call Joe. Joe and Mary enjoy the spoils of having won this months Habit Challenge. They applied sunscreen most consistently out of all buddy pairs.
  5. 5. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Prototype of habitbuddies Daily buddy reminder call Both use sunscreen Both complete daily survey ? Prize
  6. 6. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Features/Functionality <ul><ul><li>Buddy calls in the workweek morning reminding to apply sunscreen </li></ul></ul><ul><ul><li>Habit seekers respond in a daily survey if they applied sunscreen, received a call, and reasons for not using sunscreen </li></ul></ul><ul><ul><li>Rankings are compiled from survey responses (i.e. days in a row, total days applied, etc.) </li></ul></ul><ul><ul><li>Prize for best buddy pair </li></ul></ul>
  7. 7. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Theoretical Justifications <ul><li>Persuasive Strategies: </li></ul><ul><ul><li>Incentive to act </li></ul></ul><ul><ul><ul><li>External obligation (buddy) </li></ul></ul></ul><ul><ul><ul><li>Competition </li></ul></ul></ul><ul><ul><ul><li>Fun </li></ul></ul></ul><ul><ul><ul><li>Reward </li></ul></ul></ul><ul><ul><li>Simplifying </li></ul></ul><ul><ul><ul><li>Creates social norm </li></ul></ul></ul><ul><ul><ul><li>Routine reminders </li></ul></ul></ul>
  8. 8. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Results of User Testing <ul><ul><li>Amount of infrastructure disproportionate to the activity </li></ul></ul><ul><ul><li>The reminder system may be effective </li></ul></ul><ul><ul><li>Text message might be better than e-mail </li></ul></ul><ul><ul><ul><li>Do not require logging into anything </li></ul></ul></ul>
  9. 9. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Shortcomings of Design <ul><ul><li>May require buddies to know each other </li></ul></ul><ul><ul><li>Buddies may have different schedules </li></ul></ul><ul><ul><li>Ranking vulnerable to dishonesty </li></ul></ul><ul><ul><li>Buddy pairs may have same ranking (prize distribution?) </li></ul></ul><ul><ul><li>Buddies may forget to call </li></ul></ul><ul><ul><li>Not every student may have a cell phone </li></ul></ul><ul><ul><li>Internet access limitation (travel, work outside wifi areas, etc.) </li></ul></ul><ul><ul><li>Weekends? </li></ul></ul>
  10. 10. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Expansion - What else is possible? <ul><ul><ul><li>New homepage as a daily trigger </li></ul></ul></ul><ul><ul><ul><ul><li>Link to rankings </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Customized by student </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Existing message (sunscreen bottle, burned face, etc.) </li></ul></ul></ul></ul><ul><ul><ul><li>Idea sharing </li></ul></ul></ul><ul><ul><ul><ul><li>Online repository of photos (success stories) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Social networking groups </li></ul></ul></ul></ul><ul><ul><ul><li>Subscription Service (nominal fee) </li></ul></ul></ul><ul><ul><ul><li>Squeeze counter (keep track of progress and see gaps) </li></ul></ul></ul>
  11. 11. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Next Steps in Design Process <ul><ul><li>Recruit participants </li></ul></ul><ul><ul><li>Design survey with automated reminder emails </li></ul></ul><ul><ul><li>Test prototype </li></ul></ul><ul><ul><li>Get feedback </li></ul></ul><ul><ul><li>Iterate </li></ul></ul>
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