SEO & User Experience: Like Peanut Butter & Chocolate

SEO & User Experience:Like Peanut Butter & Chocolate Navigation, Links & SEO How Much is Too Much? Presented By: Ben Lloyd - @blizzle www.amplify-interactive.com

Thoughts“I like having a selection, I just dont likemaking a choice” -Carrie Renee Mathews Jam Study: “The presence of choice might be appealing in theory… in reality, people might find more & more choice debilitating” -Professor Sheena Iyengar, Columbia University

Choices Ever try to pick a paint color? Did you know there were THAT MANY shades of white? How about order from a restaurant menu that’s 5 pages long?

Links•SEO Says: “Too many on-page links”•Designer should hear: “The Navigation is Overwhelming”•Site Owner/Client freaks out about cutting down user options- SEO Benefit: Improved spidering = more pages available for search- Design & U/X Benefit: Contextual navigation = improved usability- Site Benefit: more visitors, better usability = ROI

Case Study

InternalLinks 1. Major duplicate content issue resolved 2. Nav change to news 3. Nav change to events 4. Nav change to posts 5. Minor duplicate content issue resolved

TemplateChanges Example: Simple Template Changes  Sidebar links  Number of posts

DirectoryChanges Example: Simple Template Changes  Cut down on columns  Sidebar links are contextual

PostChanges Example: Post-Level Changes  Keep the links contextual Links to related posts

OrganicSearch URLs Receiving Entrances from Search Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Gains in page yield outstrip the number of posts added to the site. This means that more pages are getting indexed.

OrganicSearch 1. Major duplicate content issue resolved 2. Nav change to news 3. Nav change to events 4. Nav change to posts 5. Minor duplicate content issue resolved

SEO & UX?Go together like peanut butter & chocolate

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SEO & User Experience: Like Peanut Butter & Chocolate

by Amplify Interactive

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