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SEO Tips For Video, Images & Podcasts
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SEO Tips For Video, Images & Podcasts

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Presented at SEMpdx's November 2009 SEO Fundamentals event. Covers ways to leverage "alternate" (non-text) content for search engines & "universal search". Focuses primarily on image & video but ...

Presented at SEMpdx's November 2009 SEO Fundamentals event. Covers ways to leverage "alternate" (non-text) content for search engines & "universal search". Focuses primarily on image & video but touches on flash, audio (podcasts) and more.

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SEO Tips For Video, Images & Podcasts SEO Tips For Video, Images & Podcasts Presentation Transcript

  • Optimizing “Alternate” Content
  • BENEFITS
    • Command greater SERP real estate
    • Excellent for online reputation management
    • Leverage your unique content
    • Take users directly where they want to go
  • KEY POINTERS
    • Filenames should match the content
    • Optimize the HTML to provide contextual clues
    • Make sure it’s crawlable
    • Use proper formatting
    • Leverage ‘attributes’
    • Leverage syndication/distribution channels
  • FILENAMES
    • Match the name of the file to the content
    • What’s better?
      • DSC0103.jpg
      • Beer-Loving-Dog.jpg
  • OPTIMIZE THE HTML
    • Provide Context
    • Images, video, flash should be embedded in HTML that’s also optimized for the same term
  • OPTIMIZE THE HTML
    • Take a cue from sites like Flickr, YouTube, Picassa
      • Each video/image is “described” in properly formatted & coded HTML
      • UGC keeps things fresh
    • For videos / podcasts - consider text transcripts
  • MAKE SURE IT’S CRAWLABLE
    • Don’t exclude robots from crawling your images directory via robots.txt
    • Don’t “lock up” images
      • Flash slideshows
      • JavaScript “click to see larger image”
  • USE PROPER FORMATTING & FILETYPES
    • Images
      • .JPG is a photo
      • .GIF is a graphic image (like a logo)
    • Video
      • Provide multiple filetypes
    • All
      • Consider filesize, optimize for the Web
  • LEVERAGE THE ‘ATTRIBUTES’
    • Images
      • Alt text (shows up in image search results)
    • Video/Podcasts/PDFs
      • META data: optimize titles, descriptions
    • Inspire click-through, don’t keyword stuff
  • GET YOUR CONTENT ‘OUT THERE’
    • Just like RSS syndication, social media & other tools make it even easier and more important to distribute your content
    • Get eyeballs through social media, press releases, etc.
      • Don’t forget to make your site more ‘social’ and easy to share
    • The ‘linkerati’ will help spread the word & give you links
    • ORM Impact: these efforts will generate branded results in SERPs
    • “ It’s about the content, not the container”
    Video Generate Awareness Send to Friend RT’s Stumbles Develop Content Tool Blog Post Links Because Of Links ! Article RSS Article Directories Social Media Press Release YouTube Blog Comments Favorites/Ratings
  • SPECIFIC CONTENT SYNDICATION IDEAS
    • RSS: If you regularly produce images, video, etc.
    • Submit to format-specific search engines
    • Add your images to Flickr, Picassa
      • Optimize the pages
    • Add your videos to YouTube
      • optimize the pages