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SEO Tips For Video, Images & Podcasts
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SEO Tips For Video, Images & Podcasts

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Presented at SEMpdx's November 2009 SEO Fundamentals event. Covers ways to leverage "alternate" (non-text) content for search engines & "universal search". Focuses primarily on image & video but ...

Presented at SEMpdx's November 2009 SEO Fundamentals event. Covers ways to leverage "alternate" (non-text) content for search engines & "universal search". Focuses primarily on image & video but touches on flash, audio (podcasts) and more.

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    SEO Tips For Video, Images & Podcasts SEO Tips For Video, Images & Podcasts Presentation Transcript

    • Optimizing “Alternate” Content
    • BENEFITS
      • Command greater SERP real estate
      • Excellent for online reputation management
      • Leverage your unique content
      • Take users directly where they want to go
    • KEY POINTERS
      • Filenames should match the content
      • Optimize the HTML to provide contextual clues
      • Make sure it’s crawlable
      • Use proper formatting
      • Leverage ‘attributes’
      • Leverage syndication/distribution channels
    • FILENAMES
      • Match the name of the file to the content
      • What’s better?
        • DSC0103.jpg
        • Beer-Loving-Dog.jpg
    • OPTIMIZE THE HTML
      • Provide Context
      • Images, video, flash should be embedded in HTML that’s also optimized for the same term
    • OPTIMIZE THE HTML
      • Take a cue from sites like Flickr, YouTube, Picassa
        • Each video/image is “described” in properly formatted & coded HTML
        • UGC keeps things fresh
      • For videos / podcasts - consider text transcripts
    • MAKE SURE IT’S CRAWLABLE
      • Don’t exclude robots from crawling your images directory via robots.txt
      • Don’t “lock up” images
        • Flash slideshows
        • JavaScript “click to see larger image”
    • USE PROPER FORMATTING & FILETYPES
      • Images
        • .JPG is a photo
        • .GIF is a graphic image (like a logo)
      • Video
        • Provide multiple filetypes
      • All
        • Consider filesize, optimize for the Web
    • LEVERAGE THE ‘ATTRIBUTES’
      • Images
        • Alt text (shows up in image search results)
      • Video/Podcasts/PDFs
        • META data: optimize titles, descriptions
      • Inspire click-through, don’t keyword stuff
    • GET YOUR CONTENT ‘OUT THERE’
      • Just like RSS syndication, social media & other tools make it even easier and more important to distribute your content
      • Get eyeballs through social media, press releases, etc.
        • Don’t forget to make your site more ‘social’ and easy to share
      • The ‘linkerati’ will help spread the word & give you links
      • ORM Impact: these efforts will generate branded results in SERPs
      • “ It’s about the content, not the container”
      Video Generate Awareness Send to Friend RT’s Stumbles Develop Content Tool Blog Post Links Because Of Links ! Article RSS Article Directories Social Media Press Release YouTube Blog Comments Favorites/Ratings
    • SPECIFIC CONTENT SYNDICATION IDEAS
      • RSS: If you regularly produce images, video, etc.
      • Submit to format-specific search engines
      • Add your images to Flickr, Picassa
        • Optimize the pages
      • Add your videos to YouTube
        • optimize the pages