SEO Tips For Video, Images & Podcasts

Optimizing “Alternate” Content

BENEFITS
Command greater SERP real estate
Excellent for online reputation management
Leverage your unique content
Take users directly where they want to go

KEY POINTERS
Filenames should match the content
Optimize the HTML to provide contextual clues
Make sure it’s crawlable
Use proper formatting
Leverage ‘attributes’
Leverage syndication/distribution channels

FILENAMES
Match the name of the file to the content
What’s better?
DSC0103.jpg
Beer-Loving-Dog.jpg

OPTIMIZE THE HTML
Provide Context
Images, video, flash should be embedded in HTML that’s also optimized for the same term

OPTIMIZE THE HTML
Take a cue from sites like Flickr, YouTube, Picassa
Each video/image is “described” in properly formatted & coded HTML
UGC keeps things fresh
For videos / podcasts - consider text transcripts

MAKE SURE IT’S CRAWLABLE
Don’t exclude robots from crawling your images directory via robots.txt
Don’t “lock up” images
Flash slideshows
JavaScript “click to see larger image”

USE PROPER FORMATTING & FILETYPES
Images
.JPG is a photo
.GIF is a graphic image (like a logo)
Video
Provide multiple filetypes
All
Consider filesize, optimize for the Web

LEVERAGE THE ‘ATTRIBUTES’
Images
Alt text (shows up in image search results)
Video/Podcasts/PDFs
META data: optimize titles, descriptions
Inspire click-through, don’t keyword stuff

GET YOUR CONTENT ‘OUT THERE’
Just like RSS syndication, social media & other tools make it even easier and more important to distribute your content
Get eyeballs through social media, press releases, etc.
Don’t forget to make your site more ‘social’ and easy to share
The ‘linkerati’ will help spread the word & give you links
ORM Impact: these efforts will generate branded results in SERPs
“ It’s about the content, not the container”
Video Generate Awareness Send to Friend RT’s Stumbles Develop Content Tool Blog Post Links Because Of Links ! Article RSS Article Directories Social Media Press Release YouTube Blog Comments Favorites/Ratings

SPECIFIC CONTENT SYNDICATION IDEAS
RSS: If you regularly produce images, video, etc.
Submit to format-specific search engines
Add your images to Flickr, Picassa
Optimize the pages
Add your videos to YouTube
optimize the pages

SEO Tips For Video, Images & Podcasts

by Amplify Interactive on Jan 20, 2010

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SEO Tips For Video, Images & Podcasts — Webinar Transcript