Searchfest Session Preview 2013

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Recommendations for what sessions to attend for Searchfest in Portland by SEMpdx. See our full preview blog post here: http://www.amplify-interactive.com/blog/events/sempdx-searchfest-2013-preview/

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Searchfest Session Preview 2013

  1. 1. Amplify’s Recommended SearchFest Sessions 2013 The Switch to Content Marketing Strategy – Ian Lurie & Michael King I always love Ian’s smart approach to marketing. I’m not going to miss Michael who rapped his intro at Mozcon 2012, http://bit.ly/1283xL1 #dontmiss - Ryan Campbell, Director of Paid SearchTwitter: @AmplifySEM
  2. 2. Amplify’s Recommended SearchFest Sessions 2013 Schema, Open Graph, & Semantic Markup – Jeff Preston & Aaron Bradley Search Engines are using rich snippets more & more in SERPs. The options for markup are changing frequently. Excited to see whats new. - Jessica Ward, Director of SEOTwitter: @AmplifySEM
  3. 3. Amplify’s Recommended SearchFest Sessions 2013 Paid Search – David Rodnitzky &Dan Sundgren Account structure? Keywords? Ad copy? Testing? Yes, please! Dan & David explain how to maximize ROI with your PPC campaigns. Cant wait! - Ashley Kennedy, Account ExecutiveTwitter: @AmplifySEM
  4. 4. Amplify’s Recommended SearchFest Sessions 2013 Social Media Analytics: Discovery & Attribution – Mike Pantollano & Rhea Drysdale Social analytics continues to develop so we can more accurately attribute ROI to social metrics. Looking forward to a deeper dive into downstream conversion data! - Jen Echternach, Account ManagerTwitter: @AmplifySEM
  5. 5. Amplify’s Recommended SearchFest Sessions 2013 What Drives Local Rankings? – Darren Shaw & Mike Ramsey Two elements that have remained for local search ranking factors are: inbound links and citations. I’m looking forward to hearing Mike & Darren speak about the current strategies to obtaining both! - Brendan Barnhart, Junior SEM SpecialistTwitter: @AmplifySEM
  6. 6. Amplify’s Recommended SearchFest Sessions 2013 Digital Evangelism Inside & Out – Joanna Lord & Mel Carson Using tools and tactics to present a unified message based on organizational philosophy? Love it! #RCS #RealMarketing - Brent Baltzer, SEM InternTwitter: @AmplifySEM

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