Search Marketing: Still the Killer App for Online Marketing
by Amplify Interactive on Oct 26, 2010
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Presentation Ben Lloyd gave for the Portland Business Journal's Biz Dev Seminar series. Covers the ROI of search marketing, SEO fundamentals, and how to integrate SEO & Social Media Marketing.
Presentation Ben Lloyd gave for the Portland Business Journal's Biz Dev Seminar series. Covers the ROI of search marketing, SEO fundamentals, and how to integrate SEO & Social Media Marketing.
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Kanti Purohit
That's a good question regarding multimedia. Search engines/Google are working very hard to include multimedia in their results - which is why you see youtube videos, images, etc in results (in search marketing - we refer to this as 'universal search'. However - they don't actually crawl/index the multimedia itself. They look to clues that come with a video or image - primarily text, links, URLs, etc - to figure out it's relevance for a particular query. If in fact you do get a video or an image into search results - it typically shows up in a good position on page one. The principle is the same though - search engines look mostly at text and links (and social media signals) to figure out how to rank something. People are prone to share images & videos (think infographics, viral videos) which can generate lots of social mentions & shares, links, etc. Thus providing the cues that Google needs to determine the relevance of that piece of content.
I have another presentation with tips on optimizing content for universal search - see the presentation 'SEO Tips for Universal Search' on my site: http://www.amplify-interactive.com/resources/sem-presentations/
hope that answered your question 1 year ago Reply
I have a couple of questions:
On your slide 7, you mention that search engine does only two things: read text and follow links. And, in slides 8 and 9, you expand on that thought and say that images don't add value.
But what about multimedia?
I ask this because I saw another Slideshare (http://www.slideshare.net/jamescollier/the-social-cookbook) in which the author says the following on Slide 13: 'Google loves multimedia content and as a result can award a higher organic search position....'
Can you please comment on this multimedia aspect of Google?
1. Has Google changed its search algorithm? If so, how to leverage multimedia on a website?
2. Or, am I interpreting this information incorrectly?
Thank you very much. 1 year ago Reply