Case Study: Increasing Engagement with Facebook

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This case study demonstrates the results of implementing a Facebook strategy to support international sales, marketing & recruiting efforts. These efforts led to a 500% increase in engagement on …

This case study demonstrates the results of implementing a Facebook strategy to support international sales, marketing & recruiting efforts. These efforts led to a 500% increase in engagement on Facebook, and drove increases in website visitors and pageviews.

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  • 1. CASE STUDY: FACEBOOK + INTERNATIONAL GROWTH
  • 2. THE CHALLENGE • Facebook is used by Climax Portable to support its sales, marketing and recruiting initiatives. • With International expansion underway, Climax wanted to extend their social efforts internationally as well. • The objective of the Climax Facebook effort is to increase engagement and gain first mover advantage in these international markets. • There was little additional budget so the only option was to find a low cost solution. www.amplify-interactive.com Category: Machine Tools
  • 3. THE SOLUTION www.amplify-interactive.com Develop a variety of Facebook campaigns targeting specific regions and product offerings. Cladding Welding Mining Line Boring Campaigns were developed with customized language for different regions based on these initiatives.
  • 4. THE RESULTS www.amplify-interactive.com 238 4,931 25,601 39,096 50,334 - 10,000 20,000 30,000 40,000 50,000 Jan Feb Mar Apr May International “Like” Growth Likes 419% 21,049%*Significant increases in fan base starting March 1 when FB ads were deployed – 419% in Month 1 and a 21,049% increase from Jan to May
  • 5. THE RESULTS www.amplify-interactive.com - 28,845 144,148 108,187 87,803 - 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 Jan Feb Mar Apr May International “Talking About” Growth Talking About This *Not only did fan base (likes) grow but interest also grew, people began talking about Climax and sharing their content more 500% in Month 1
  • 6. THE RESULTS Web Visits Unique Visitors Pageviews March 1 - May 31, 2013 21,756 15,711 77,223 Nov 29, 2012 - Feb 28, 2013 19,549 14,234 72,128 Difference +10.14% +9.40% +6.60% • With an increase in social awareness, Climax realized a direct correlation in web visits and page views to their website as well • Seeing such strong results in only a few months has encouraged Climax to run continuous, as well as offer specific ads on FB throughout 2013 www.amplify-interactive.com CONFIDENTIAL (but rad) CLIENT DATA
  • 7. FOLLOW US: WWW.AMPLIFY-INTERACTIVE.COM/BLOG/ @AMPLIFYSEM WWW.SLIDESHARE.COM/BENJAMINLLOYD CONTACT US TODAY! WWW.AMPLIFY-INTERACTIVE.COM IMPROVE YOUR MARKETING WITH SOCIAL ADVERTISING