CASE STUDY: FACEBOOK + INTERNATIONAL GROWTH
THE CHALLENGE
• Facebook is used by Climax
Portable to support its sales,
marketing and recruiting
initiatives.
• With Int...
THE SOLUTION
www.amplify-interactive.com
Develop a variety of Facebook campaigns targeting specific
regions and product of...
THE RESULTS
www.amplify-interactive.com
238
4,931
25,601
39,096
50,334
-
10,000
20,000
30,000
40,000
50,000
Jan Feb Mar Ap...
THE RESULTS
www.amplify-interactive.com
-
28,845
144,148
108,187
87,803
-
20,000
40,000
60,000
80,000
100,000
120,000
140,...
THE RESULTS
Web Visits Unique Visitors Pageviews
March 1 - May 31, 2013 21,756 15,711 77,223
Nov 29, 2012 - Feb 28, 2013 1...
FOLLOW US:
WWW.AMPLIFY-INTERACTIVE.COM/BLOG/
@AMPLIFYSEM
WWW.SLIDESHARE.COM/BENJAMINLLOYD
CONTACT US TODAY!
WWW.AMPLIFY-IN...
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Case Study: Increasing Engagement with Facebook

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This case study demonstrates the results of implementing a Facebook strategy to support international sales, marketing & recruiting efforts. These efforts led to a 500% increase in engagement on Facebook, and drove increases in website visitors and pageviews.

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  • Case Study: Increasing Engagement with Facebook

    1. 1. CASE STUDY: FACEBOOK + INTERNATIONAL GROWTH
    2. 2. THE CHALLENGE • Facebook is used by Climax Portable to support its sales, marketing and recruiting initiatives. • With International expansion underway, Climax wanted to extend their social efforts internationally as well. • The objective of the Climax Facebook effort is to increase engagement and gain first mover advantage in these international markets. • There was little additional budget so the only option was to find a low cost solution. www.amplify-interactive.com Category: Machine Tools
    3. 3. THE SOLUTION www.amplify-interactive.com Develop a variety of Facebook campaigns targeting specific regions and product offerings. Cladding Welding Mining Line Boring Campaigns were developed with customized language for different regions based on these initiatives.
    4. 4. THE RESULTS www.amplify-interactive.com 238 4,931 25,601 39,096 50,334 - 10,000 20,000 30,000 40,000 50,000 Jan Feb Mar Apr May International “Like” Growth Likes 419% 21,049%*Significant increases in fan base starting March 1 when FB ads were deployed – 419% in Month 1 and a 21,049% increase from Jan to May
    5. 5. THE RESULTS www.amplify-interactive.com - 28,845 144,148 108,187 87,803 - 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 Jan Feb Mar Apr May International “Talking About” Growth Talking About This *Not only did fan base (likes) grow but interest also grew, people began talking about Climax and sharing their content more 500% in Month 1
    6. 6. THE RESULTS Web Visits Unique Visitors Pageviews March 1 - May 31, 2013 21,756 15,711 77,223 Nov 29, 2012 - Feb 28, 2013 19,549 14,234 72,128 Difference +10.14% +9.40% +6.60% • With an increase in social awareness, Climax realized a direct correlation in web visits and page views to their website as well • Seeing such strong results in only a few months has encouraged Climax to run continuous, as well as offer specific ads on FB throughout 2013 www.amplify-interactive.com CONFIDENTIAL (but rad) CLIENT DATA
    7. 7. FOLLOW US: WWW.AMPLIFY-INTERACTIVE.COM/BLOG/ @AMPLIFYSEM WWW.SLIDESHARE.COM/BENJAMINLLOYD CONTACT US TODAY! WWW.AMPLIFY-INTERACTIVE.COM IMPROVE YOUR MARKETING WITH SOCIAL ADVERTISING

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