Revenue streams founded by launching job listingsand subscriptions. Enhanced communications + search capability. Advertising Success: Good professionaldemographic and unique business products. Hoffman transformed way people could takecontrol of their professional lives and worktogether to find the right people and info. “People go on LinkedIn tomake themselves betterand organizations better.”
Rapportive: a browser plug-in that makescontact information available acquired fromsocial networks and Google’s Gmail. Connected: smart contacts managementplatform to “revolutionize contactmanagement” Pulse: mobile application that enables users tocreate personalized news feeds; 30M membersin 190 countries and 750 content publishers. SlideShare: searchable collective of corporatepresentations for professionals on any topic
200+ million members Available in 19 languages and 200 countries 2.8 million+ LinkedIn company business pages Top countries: 74M in US., 18M India, 11MBrazil, 11M UK, and 7M Canada. Fastest growing countries:Turkey, Colombia, and Indonesia. Average Age=44.2 years of age. Average income=86,000 US$ per year.
Google: Gmail, Contacts , Calendar, Apps Mail Yahoo!: Mail, Contacts, Calendar Outlook: Mail, Contacts, Contacts CSV, Calendar iPhone Address Book via LinkedIn Contacts app CardMunch, Evernote and TripIt. Mac Address Book vCard and Yahoo! Contacts CSV supported as one-off contact imports. AOL, Hotmail, or any other email you may have
Addimages, videos, resumes, presentations, comments and likes from others Contacts update to for more “personalassistant” life organizing features New iPhone and Android apps, (Contacts app) Expanded search engine @Mentions in status updates Klout-style endorsements Build your resume Two-step verification
SlideShare: View professional presentations WordPress: Share Blog posts TripIt plugin: let your connections know whereyou’re going. Hookflash: Chat face to face with. Buffer: Share your most interesting links withconnections or groups CardMunch: Take a picture of a business cardto create a digital contact to your address book.
Add the people you communicate with on email. Every connection may click on your company thatdirects them to your company page. You can identify networking paths by identifyinghow you are connected to professionals 1st contacts: directly connected with you 2nd contacts: When you have a 1st contact thatknows the 2nd contact personally. 3rd Contacts: People connected to 2nd Contacts These icons show when you look at groupmembers, company profiles, and so on.
Finds and adds the newcontact details to anypre-existing names in yourcontact list. Expanded relationship viewthat integrates all of theinteractions you’ve hadwith a particular personover the different networks Reminders that you haveset yourself to connect inthe future. LinkedIn Tags are customcategories that allow you tosort and organize yourconnections.
Tells you how many people are viewing yourprofile and how frequently . If you are connected within 3rd degrees of theviewer, their name will pop to the date theyviewed your page. With Premium you can see everybody who’schecked you out. Someone looking at your profile is a goodexcuse to reach out with a connection request. If you look at other people’s profiles, a certainproportion will always look back.
Largest public audience toengage with Join groups to askquestions, post discussiontopics, and answerquestions. Use as forums to posequestions on best practicesin your field Stay up to date on currentindustry news Connect with people in yourgroup
Read articles from most followed Influencersand top news sources.Tony RobbinsDeepak Chopra MDBarack ObamaJeff WeinerRichard Branson
Highlight products andservices Link to marketing offers Draw leads that are inneed of your content ordeals Tell your company’sstory, updates, andindustry news Engage with youraudience Share career opportunitieswithin your company Increases your visibilityacross the web Drive word of mouth atscale.
Go to Settings → Privacy Controls → Selectwhat others see when youve viewed theirprofile. Opt to be totally anonymous. Search LinkedIn by interest, and not all ofthose interests are strictly business Connect with competitors to see theirconnections See who your competitors profiles also viewedto see possible structure or decision makers
Inmail: Allows you to send a message to any LinkedInmember, without an introduction. Expanded Search tool: Allows you to view full profiles that youare not connected to. Have alerts to saved searches. Profile stats pro: See the expanded list of thetitles, regions, and companies of people who have viewed yourprofile. Premium Badge: Featured prominently on your profile andnext to your name in search results. Open Link: allows anyone on LinkedIn to send you a messagefor free, even if they are outside of your network. There are also upgrades such as a talent finderfor recruiters and sales lead generator for sales teams
1. Sign in, view, and edit profile2. Check out your newsfeed and customize3. Engage with a status in your newsfeed4. Answer or ask a question in a group5. Provide one status update that is compellinginformation or noteworthy about your company orindustry that is of interest to your target market. 6. Ask one person to follow your Company Page7. Ask for recommendations and give references8. Follow a new company in your industry9. Manage your contacts, Search for groups, CreatePolls10. Use advanced search for people
Ad Campaign Name: Grouped by Campaign; up to 15 ads in each Campaign Ad Destination: Send Ads to a page on your website or social media page Ad Copy & Image: LinkedIn Ads allow you: Image: 50×50 icon LinkedIn Ad Title Headline Length: 25 characters LinkedIn Ad Body Description Length: 75 characters across two lines. LinkedIn will set a Minimum CPC for each of your ads (lowest= $2.00). Text ads with small images, Auction-based bidding and Pay per click (CPC) Appear on profile pages, home page, inbox, search results pages, groups pages Give you a Suggested CPC Range and Self-service online interface There is a minimum daily budget requirement of $10 (~$300/month).
Check out these sources for further help: LinkedIn Help Center LinkedIn Marketing Solutions Blog LinkedIn Blog LinkedIn Talent Blog Please Share This Presentation if it you liked it! You can find me on LinkedIn here Tweet at me @BenjaminKepner Check out my blog at www.bkstrategic.com