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How i shot santa claus

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A glimpse of the real world out there. Some ideas on how much UN-learning is necessary to see the Matrix.

A glimpse of the real world out there. Some ideas on how much UN-learning is necessary to see the Matrix.


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  • 1. How  I  shot  Santa  Claus.  @benjaminjoffe  |  INCITEment  |  2012.12.14  
  • 2. Howdy!  •  12  years  abroad  across  8  countries  •  9  years  self-­‐employed  •  Work  with  early-­‐stage  startups  •  Lots  of  Fme  to  travel,  read  and  think   Just  a  regular  guy  
  • 3. I  started  with  a  fairly  restricted  field  of  vision  
  • 4. Then  gradually  realized  a  few  things  were  not  so  true…  even  my   parents  did  not  know  everything  about  everything  
  • 5. From  then  on  it  was  down  the  rabbit  hole…  
  • 6. Despite  the  Eiffel  tower,  Zidane  and  200  sorts  of  cheese,  France  was  not  the  best  country  in  the  world,  none  was.   Our  point  of  view  was  just  one  point  of  view.  
  • 7. I  found  out  various  things  I  (and  people  around  me)  believed  was  in  fact  not  true,  such  as  who  invented  the  movable  type.  
  • 8. I  was  told  at  school  it  was  Gutenberg.  Everything  that  maXered   was  invented  in  Europe  for  sure.  Turned  out  it  wasn’t.  
  • 9. I  moved  to  Asia  and  discovered  Asia’s  fronFers   varied  depending  on  who  you  talked  to.  
  • 10. Even  “Asia”  seen  as  a  conFnent  was  debatable…  
  • 11. That  just  took  me  further  down  the  rabbit  hole.  
  • 12. I  found  out  school  did  not  prepare  me  for  work  life…  
  • 13. And  that  companies  I  worked  for   did  not  care  much  for  me…  
  • 14. I  also  figured  I  had  no  guide  for  relaFonships  
  • 15. Do  you  know  this  show?  
  • 16. Karl  hates  to  travel.    They  thought  it  would  be  hilarious   to  send  him  around  the  world.     It  is  hilarious.     And  he  hates  it.  
  • 17. Which  superpower  would  you  like  to  have?  
  • 18. Karl  wants  to  be  Bullshit  Man   Flying  in  to  fight  BS  hXp://www.youtube.com/watch?v=1lRIQGU2RRk      
  • 19. Un-­‐learning   Having  Bullshit  Man  around  would  be  great.  He  would  avoid  us  spending  inordinate  amounts  of  Fme   UN-­‐LEARNING  the  hogwash  we  were  taught.  
  • 20. Have  you  heard  of  this  book?  
  • 21. Maybe  you  heard  of  these  revoluFons.  
  • 22. Both  are  connected.  The  book  is  the  manual  for  the  revoluFons.  
  • 23. Do  you  know  where  PR  comes  from?  Why  women  can  smoke?  All  Edward  Bernays’  work.  
  • 24. If  you  watched  those  movies  (NOT  “The  Social  Network”),   you  know  a  bit  more  about  the  world  we  live  in.   Both  were  supposed  to  be  dystopias!  
  • 25. If  the  nature  of  money,  the  FED  and  how  banks  became  what  they  are  interests  you,  this  is  the  one  book  to  read.   You’ll  feel  strange  aker.  
  • 26. Who  controls  all  this?   One  quesFon  you  might  ask.  I  don’t  have  a  definite  answer  but  I’m  working  on  it.  As  I  think  we  all  should  do.  
  • 27. Understanding  ManipulaFon  There  are  also  micro-­‐levels  of  manipulaFon  and  lies.  
  • 28. To  understand  fortune  telling,  those  are  preXy  good.  
  • 29. Milgram  Experiment  To  understand  how  humans  are  influenced   by  authority,  this  is  the  reference  work.  
  • 30. The  shocking  results:  65%  of  subjects  go  “all  the  way”  (=  death)   because  they  are  told  to  and  because  experimenters   told  them  they  won’t  be  held  responsible.  
  • 31. ManipulaFon  or  pracFcal  modern  philosophy?  
  • 32. What  I  don’t  believe  in  anymore  •  Mass  media  (mostly  trivia  and  lies)  •  Pop  culture  (mostly  shit)  •  Money  (monkey  money)  •  Current  Western  elecBon  systems  (masquerade)  •  Official  history  (propaganda)  •  Most  revoluBons  (crowd  &  media  manipulaFon)   I  am  a  realist,  with  some  dose  of  opFmism.  Notably,  I  believe  people  can  wake  up,  one  by  one.  
  • 33. The  world  we  live  in  We  live  in  a  world  between  “Brave  New  World”  (class  society,  comfort,  sex,  soma),  1984  (police  state,  fake   enemy,  fake  sense  of  wealth,  doublespeak)  and   “The  Iron  Heel”  (class  repression,  robber  barons)  
  • 34. Peddling  NarraFves  &  Images  •  Hollywood  •  TV  •  Disney  •  Porn  We  are  trained  to  believe  in  those  by  repeFFon.  
  • 35. Primed  for  Disappointment  •  Sets  unrealisBc  expectaBons  •  It’s  all  visual  •  “Live  happily  ever  aker”  is  the  hard  part  The  resulFng  frustraFon/dissaFsfacFon  makes  us   feel  inadequate,  pushing  us  to  buy  stuff   and  pop  pills  to  feel  beXer.  
  • 36. SemanFc  Prisons   •  Words  constrain  our  thinking   •  Examples   –  “Patriot”  Act?   –  RevoluFonary  vs.  Rebel   –  “Bullshit”   –  “Awesome”   –  “Let’s  have  fun”  This  bit  is  harder  to  understand.  EssenFally,  our  words  limit  our  thinking  to  crude  forms  and  prevent  us  from   grasping  the  nuance  of  situaFons  and  emoFons.  
  • 37. I  recommend  these  two  books  to  understand  this.  
  • 38. What  I  believe  about  people  •  AcBons  speak  louder  than  words  •  People  do  their  best,  but  are  oken  unaware,   misguided  or  weak  •  Majority  are  by-­‐standers  to  the  world,  a  small   numbers  acFvely  good  or  bad   People  are  generally  well-­‐intenFoned   (when  not  scared,  then  they  turn  selfish)   but  too  oken  misguided  and  passive  
  • 39. Twilight  of  the  Idols   •  Importance  of  dissent   •  DoubFng  authoriFes  (“idols”)   •  Using  criFcal  thinking   –  Asking  WHY,  WHY,  WHY,  WHY,  WHY  (Toyota)   –  MoFves  &  circumstances  behind  acFons  The  way  forward  could  be  to  train  our  criFcal  thinking.   Applying  Toyota’s  “Five  Why”  to  all  situaFons.   Being  brave  enough  to  express  concern   and  dissent  from  the  majority,  even  alone.  
  • 40. On Work•  Most  people  are  capable  but  not  in  the  right  job   for  them  •  Staying  in  the  wrong  work  =  Opportunity  cost  •  Skills  +  Fun  +  Purpose  is  what  maXers  •  It’s  the  “Startup  of  You”.  Learn,  network,  create.  
  • 41. On Love ATTRACTION   (lots  of  people,  many  incompa1ble)   LIFE  COMPATIBILITY   (many  we  are  not   a6racted  to)   COMMITMENT  To  end  on  a  different  note,  here  is  what  I  understand  of  love.  The  Western-­‐style  “passion”  is  the  aXracFon  part,  while  the  “CompaFbility”  part  is  prevalent  in  India.  Add  those  two  and   Commitment,  and  you  might  have  the  winning  formula.  
  • 42. We  all  have  it  in  us!  Join  Bullshit  Man  in  his  fight  for  truth  &  freedom!     @benjaminjoffe   benjamin@plus8star.com