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Marilyn Owusu
            0244 369 027




      an Effusion Motivate initiative

       effusionmotivate@gmail.com
http:/...
 Coke-a-cola has an estimated
 brand equity value of over $67
 billion, making Coke the number
 one brand in the world. A...
 But there is actually a brand with
 a higher brand value than Coke.
 What is it? Stand up and look in
 the mirror — the ...
 Self-promotion and
 techniques for marketing
 yourself ?
WHAT IS THE GREATEST
    DECEPTION?
WOMAN, UNDERSTAND
YOURSELF TO BRAND
YOURSELF WELL.
 ARE WOMEN AND MEN
 EQUAL?

Answer with Reasons
 A PART OF MAN IS TAKEN TO
  FORM WOMAN….
 MALE IS MADE INCOMPLETE IN
  THE PROCESS….
 ALL THAT THE MALE LACKS IS
  FOU...
 It is a fundamental error to pit man
 against woman as society has done
 all these years.

 Woman was made to COMPLETE
...
 THE TRUE VALUE AND THE POTENTIAL
  OF WOMANHOOD REMAIN
  UNREALISED because instead of
  looking INSIDE HER for answers ...
 The body of the car is not equal to
  the engine.
 They complement each other.
 The body and the engine are both
  uni...
 EQUALITY IS ON THE BASIS OF
 EXTERNALITIES………

 EQUAL REGARD……
 EQUAL OPPORTUNITIES….
 EQUAL RESPECTS………
 EQUAL RIGH...
   TRUTH 1

   I AM A WOMAN, UNIQUELY FORMED,
    UNIQUELY ENDOWED FOR A UNIQUE
    PURPOSE. I CHOOSE TO HIGHLIGHT
    T...
 TRUTH 2
 I AM THE WOMAN WHO CHOOSES
 TO COMPETE AGAINST MYSELF
 AND NOT ANOTHER MAN NOR
 WOMAN BECAUSE I WILL
 FOREVER ...
 WHICH OF THESE 2 QUESTIONS
 HAS FAR REACHING IMPACT?

 3a. How do you plan to reach your
 ultimate goal in life?

 3b....
 ‘HOW’ usually gives us an indication
  of what has to be done……
 ‘WHY’ gives us the energy to
  perform the how to…..
...
 EDUCATION is important! Yet……
 Bill Gates- Microsoft
 Michael Dell- Dell Computer
  Corporation
 Ted Turner- CNN
 He...
 If you don't brand yourself, you
 can rest assured that others are
 branding you.
 Show your expertise as much as possible.
 Publicize your brand-related successes and
  achievements.
 Make yourself ea...
 Give people a reason to talk about
 you in a positive way that also
 matches your brand.

 Follow other people in your ...
 The main outcome of personal
 branding should be a clear, deep,
 and profound understanding of who
 you are and what you...
 What are your values?
 What do you love?
 What do you hate?
 What are you insanely great at doing?
 What are you mos...
 Brand is soul deep. Your image is
 important, of course, but an image
 is just a reflection of your brand and
 your core...
 Authenticity

 Consistency

 Clarity -
        A clear message is a
 message people can trust
   A package for a physical product has to
    attract, inform, and persuade the
    customer to buy.

   But the packag...
 Differentiate yourself from others in
  similar fields
 Position yourself clearly in the minds
  of others
 Focus your...
 You want to become known for something
  (brand yourself), so that when people need
  help in a specific area, your name...
 Make two detailed lists
  comprising:
 (a) all the things you like about
  yourself and want to keep
 (b) all the thin...
 Write out your answers as two
 separate statements. Keep these
 statements where you can see,
 and read them everyday.
 Work on your “Want-to-Keep”
 list everyday.

 Work on your “Want-to-Change”
 list everyday, but in a different
 way.
 Your goals must be …
 Specific (clear and unambiguous)
 Measurable (a specific weight, time,
 sum of money etc)
 Attain...
 From your “Want-to-Change”
  list, identify your 3 most
  important goals
 Write out a day-by-day, step-by-
  step plan...
 Identify possible pitfalls or
 obstacles to your plan.

 Set up contingency plans to
 circumvent these hurdles.
 Take action on your plan. Work
 those goals!
 ….. a small step on your plan
 each day will move you closer to
 the new y...
 Reward yourself for progress.
 Forgive yourself for slip-ups.
 Then move on. No time for Pity
 Parties! [LAUGH AT YOURSE...
 Stay motivated. Think on your
 reasons for wanting to make the
 change. Visualize the outcome of
 your goals, vividly.

...
 CREATE   A MISSION STATEMENT?
 Outline who you are
 What you want to do
 How you want to do it and why it is
  compel...
 Explore how you can make your
 new personal brand known to
 your market or audience and
 then act on it.
 “You cannot change whatever you
 choose to tolerate”- JOHN HAGEE

 “Too many people know what they
 are running away fr...
Marilyn  Owusu  Re Invention   A  Brand  New  You
Marilyn  Owusu  Re Invention   A  Brand  New  You
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Marilyn Owusu Re Invention A Brand New You

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Character, Courage, and Creativity got you this far, but the world has changed and you\'ve yet to change with it. If you want to be a player in this new era, you may have to bite the bullet and trade in the old model you for a new you! This session is all about re-branding yourself to stay competitive and move forward. Learn the fundamentals of reinvention, such as how to know when change is necessary, how to conquer your fear of the new, the difference between personal and professional reinvention, and how to win support from colleagues, employers, and clients. Go ahead and take that first step toward a brand new brand—a brand new you!

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Transcript of "Marilyn Owusu Re Invention A Brand New You"

  1. 1. Marilyn Owusu 0244 369 027 an Effusion Motivate initiative effusionmotivate@gmail.com http://www.effusionmotivate.blogspot.com Coming Up: WOMAN 2.1 SUMMIT 2010 Sept., 2010
  2. 2.  Coke-a-cola has an estimated brand equity value of over $67 billion, making Coke the number one brand in the world. Amazing for a company that sells sugar and water in a can.
  3. 3.  But there is actually a brand with a higher brand value than Coke. What is it? Stand up and look in the mirror — the greatest brand in the world is YOU.
  4. 4.  Self-promotion and techniques for marketing yourself ?
  5. 5. WHAT IS THE GREATEST DECEPTION?
  6. 6. WOMAN, UNDERSTAND YOURSELF TO BRAND YOURSELF WELL.
  7. 7.  ARE WOMEN AND MEN EQUAL? Answer with Reasons
  8. 8.  A PART OF MAN IS TAKEN TO FORM WOMAN….  MALE IS MADE INCOMPLETE IN THE PROCESS….  ALL THAT THE MALE LACKS IS FOUND IN THE FEMALE…..
  9. 9.  It is a fundamental error to pit man against woman as society has done all these years.  Woman was made to COMPLETE the man but society has redefined the word COMPLETE to mean COMPETE.
  10. 10.  THE TRUE VALUE AND THE POTENTIAL OF WOMANHOOD REMAIN UNREALISED because instead of looking INSIDE HER for answers to life’s questions the woman is made to look the wrong way  pick the wrong battles  then ends up as her own enemy
  11. 11.  The body of the car is not equal to the engine.  They complement each other.  The body and the engine are both unique and different.  YET THEY ENJOY A CERTAIN LEVEL OF EQUALITY
  12. 12.  EQUALITY IS ON THE BASIS OF EXTERNALITIES………  EQUAL REGARD……  EQUAL OPPORTUNITIES….  EQUAL RESPECTS………  EQUAL RIGHTS……
  13. 13.  TRUTH 1  I AM A WOMAN, UNIQUELY FORMED, UNIQUELY ENDOWED FOR A UNIQUE PURPOSE. I CHOOSE TO HIGHLIGHT THAT WHICH MAKES ME DIFFERENT AND MANAGE ALL THAT MAKES ME SIMILAR TO ALL OTHERS.
  14. 14.  TRUTH 2  I AM THE WOMAN WHO CHOOSES TO COMPETE AGAINST MYSELF AND NOT ANOTHER MAN NOR WOMAN BECAUSE I WILL FOREVER AVOID THE SNARE OF UNREALISED POTENTIAL.
  15. 15.  WHICH OF THESE 2 QUESTIONS HAS FAR REACHING IMPACT?  3a. How do you plan to reach your ultimate goal in life?  3b. Why do you want to reach that goal ultimately?
  16. 16.  ‘HOW’ usually gives us an indication of what has to be done……  ‘WHY’ gives us the energy to perform the how to…..  Most people do not do what they have to do simply because they don’t have a STRONG ‘WHY’.
  17. 17.  EDUCATION is important! Yet……  Bill Gates- Microsoft  Michael Dell- Dell Computer Corporation  Ted Turner- CNN  Henry Ford- Ford Motor Company  Thomas Edison- General Electric….  All did not finish school but had very strong WHYs.
  18. 18.  If you don't brand yourself, you can rest assured that others are branding you.
  19. 19.  Show your expertise as much as possible.  Publicize your brand-related successes and achievements.  Make yourself easy to contact for thoughts and questions via email, Twitter, Skype, internet messaging, etc.  Help other people in your industry such as colleagues, advice seekers, etc.
  20. 20.  Give people a reason to talk about you in a positive way that also matches your brand.  Follow other people in your industry and anyone else who can teach you how to spread your message.
  21. 21.  The main outcome of personal branding should be a clear, deep, and profound understanding of who you are and what you stand for, and what you want to be known for. It is not enough to be known for what you do — you must be known for what you do different(ly)
  22. 22.  What are your values?  What do you love?  What do you hate?  What are you insanely great at doing?  What are you most proud of?  What do you want to be?  What is important and valuable to you?  What do you want to be known for?
  23. 23.  Brand is soul deep. Your image is important, of course, but an image is just a reflection of your brand and your core values. Remember: the idea of branding yourself goes far beyond promotion and marketing yourself to others.
  24. 24.  Authenticity  Consistency  Clarity - A clear message is a message people can trust
  25. 25.  A package for a physical product has to attract, inform, and persuade the customer to buy.  But the package of a brand — even a physical product — is much more than the wrapper.  So what makes up the package of a your brand?
  26. 26.  Differentiate yourself from others in similar fields  Position yourself clearly in the minds of others  Focus your message and your mission  Project credibility  Develop loyalty  Make emotional connections
  27. 27.  You want to become known for something (brand yourself), so that when people need help in a specific area, your name pops into their head.  Be conscious of how people dress in your role and dress well.  Be a good Team Player.  Make your Manager look good.
  28. 28.  Make two detailed lists comprising:  (a) all the things you like about yourself and want to keep  (b) all the things you don’t like about yourself and want to change.
  29. 29.  Write out your answers as two separate statements. Keep these statements where you can see, and read them everyday.
  30. 30.  Work on your “Want-to-Keep” list everyday.  Work on your “Want-to-Change” list everyday, but in a different way.
  31. 31.  Your goals must be …  Specific (clear and unambiguous) Measurable (a specific weight, time, sum of money etc) Attainable (within your stated time frame and resources) Realistic (in your eyes) Tangible
  32. 32.  From your “Want-to-Change” list, identify your 3 most important goals  Write out a day-by-day, step-by- step plan for attaining each of these goals.
  33. 33.  Identify possible pitfalls or obstacles to your plan.  Set up contingency plans to circumvent these hurdles.
  34. 34.  Take action on your plan. Work those goals! ….. a small step on your plan each day will move you closer to the new you!
  35. 35.  Reward yourself for progress. Forgive yourself for slip-ups. Then move on. No time for Pity Parties! [LAUGH AT YOURSELF]
  36. 36.  Stay motivated. Think on your reasons for wanting to make the change. Visualize the outcome of your goals, vividly.  Stay away from negative people
  37. 37.  CREATE A MISSION STATEMENT?  Outline who you are  What you want to do  How you want to do it and why it is compelling . . .  Use abridged versions of it consistently wherever appropriate.
  38. 38.  Explore how you can make your new personal brand known to your market or audience and then act on it.
  39. 39.  “You cannot change whatever you choose to tolerate”- JOHN HAGEE  “Too many people know what they are running away from what but not what they are running to”- BRIAN TRACY
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