Marilyn Owusu Re Invention A Brand New You

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Character, Courage, and Creativity got you this far, but the world has changed and you\'ve yet to change with it. If you want to be a player in this new era, you may have to bite the bullet and trade …

Character, Courage, and Creativity got you this far, but the world has changed and you\'ve yet to change with it. If you want to be a player in this new era, you may have to bite the bullet and trade in the old model you for a new you! This session is all about re-branding yourself to stay competitive and move forward. Learn the fundamentals of reinvention, such as how to know when change is necessary, how to conquer your fear of the new, the difference between personal and professional reinvention, and how to win support from colleagues, employers, and clients. Go ahead and take that first step toward a brand new brand—a brand new you!

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  • 1. Marilyn Owusu 0244 369 027 an Effusion Motivate initiative effusionmotivate@gmail.com http://www.effusionmotivate.blogspot.com Coming Up: WOMAN 2.1 SUMMIT 2010 Sept., 2010
  • 2.  Coke-a-cola has an estimated brand equity value of over $67 billion, making Coke the number one brand in the world. Amazing for a company that sells sugar and water in a can.
  • 3.  But there is actually a brand with a higher brand value than Coke. What is it? Stand up and look in the mirror — the greatest brand in the world is YOU.
  • 4.  Self-promotion and techniques for marketing yourself ?
  • 5. WHAT IS THE GREATEST DECEPTION?
  • 6. WOMAN, UNDERSTAND YOURSELF TO BRAND YOURSELF WELL.
  • 7.  ARE WOMEN AND MEN EQUAL? Answer with Reasons
  • 8.  A PART OF MAN IS TAKEN TO FORM WOMAN….  MALE IS MADE INCOMPLETE IN THE PROCESS….  ALL THAT THE MALE LACKS IS FOUND IN THE FEMALE…..
  • 9.  It is a fundamental error to pit man against woman as society has done all these years.  Woman was made to COMPLETE the man but society has redefined the word COMPLETE to mean COMPETE.
  • 10.  THE TRUE VALUE AND THE POTENTIAL OF WOMANHOOD REMAIN UNREALISED because instead of looking INSIDE HER for answers to life’s questions the woman is made to look the wrong way  pick the wrong battles  then ends up as her own enemy
  • 11.  The body of the car is not equal to the engine.  They complement each other.  The body and the engine are both unique and different.  YET THEY ENJOY A CERTAIN LEVEL OF EQUALITY
  • 12.  EQUALITY IS ON THE BASIS OF EXTERNALITIES………  EQUAL REGARD……  EQUAL OPPORTUNITIES….  EQUAL RESPECTS………  EQUAL RIGHTS……
  • 13.  TRUTH 1  I AM A WOMAN, UNIQUELY FORMED, UNIQUELY ENDOWED FOR A UNIQUE PURPOSE. I CHOOSE TO HIGHLIGHT THAT WHICH MAKES ME DIFFERENT AND MANAGE ALL THAT MAKES ME SIMILAR TO ALL OTHERS.
  • 14.  TRUTH 2  I AM THE WOMAN WHO CHOOSES TO COMPETE AGAINST MYSELF AND NOT ANOTHER MAN NOR WOMAN BECAUSE I WILL FOREVER AVOID THE SNARE OF UNREALISED POTENTIAL.
  • 15.  WHICH OF THESE 2 QUESTIONS HAS FAR REACHING IMPACT?  3a. How do you plan to reach your ultimate goal in life?  3b. Why do you want to reach that goal ultimately?
  • 16.  ‘HOW’ usually gives us an indication of what has to be done……  ‘WHY’ gives us the energy to perform the how to…..  Most people do not do what they have to do simply because they don’t have a STRONG ‘WHY’.
  • 17.  EDUCATION is important! Yet……  Bill Gates- Microsoft  Michael Dell- Dell Computer Corporation  Ted Turner- CNN  Henry Ford- Ford Motor Company  Thomas Edison- General Electric….  All did not finish school but had very strong WHYs.
  • 18.  If you don't brand yourself, you can rest assured that others are branding you.
  • 19.  Show your expertise as much as possible.  Publicize your brand-related successes and achievements.  Make yourself easy to contact for thoughts and questions via email, Twitter, Skype, internet messaging, etc.  Help other people in your industry such as colleagues, advice seekers, etc.
  • 20.  Give people a reason to talk about you in a positive way that also matches your brand.  Follow other people in your industry and anyone else who can teach you how to spread your message.
  • 21.  The main outcome of personal branding should be a clear, deep, and profound understanding of who you are and what you stand for, and what you want to be known for. It is not enough to be known for what you do — you must be known for what you do different(ly)
  • 22.  What are your values?  What do you love?  What do you hate?  What are you insanely great at doing?  What are you most proud of?  What do you want to be?  What is important and valuable to you?  What do you want to be known for?
  • 23.  Brand is soul deep. Your image is important, of course, but an image is just a reflection of your brand and your core values. Remember: the idea of branding yourself goes far beyond promotion and marketing yourself to others.
  • 24.  Authenticity  Consistency  Clarity - A clear message is a message people can trust
  • 25.  A package for a physical product has to attract, inform, and persuade the customer to buy.  But the package of a brand — even a physical product — is much more than the wrapper.  So what makes up the package of a your brand?
  • 26.  Differentiate yourself from others in similar fields  Position yourself clearly in the minds of others  Focus your message and your mission  Project credibility  Develop loyalty  Make emotional connections
  • 27.  You want to become known for something (brand yourself), so that when people need help in a specific area, your name pops into their head.  Be conscious of how people dress in your role and dress well.  Be a good Team Player.  Make your Manager look good.
  • 28.  Make two detailed lists comprising:  (a) all the things you like about yourself and want to keep  (b) all the things you don’t like about yourself and want to change.
  • 29.  Write out your answers as two separate statements. Keep these statements where you can see, and read them everyday.
  • 30.  Work on your “Want-to-Keep” list everyday.  Work on your “Want-to-Change” list everyday, but in a different way.
  • 31.  Your goals must be …  Specific (clear and unambiguous) Measurable (a specific weight, time, sum of money etc) Attainable (within your stated time frame and resources) Realistic (in your eyes) Tangible
  • 32.  From your “Want-to-Change” list, identify your 3 most important goals  Write out a day-by-day, step-by- step plan for attaining each of these goals.
  • 33.  Identify possible pitfalls or obstacles to your plan.  Set up contingency plans to circumvent these hurdles.
  • 34.  Take action on your plan. Work those goals! ….. a small step on your plan each day will move you closer to the new you!
  • 35.  Reward yourself for progress. Forgive yourself for slip-ups. Then move on. No time for Pity Parties! [LAUGH AT YOURSELF]
  • 36.  Stay motivated. Think on your reasons for wanting to make the change. Visualize the outcome of your goals, vividly.  Stay away from negative people
  • 37.  CREATE A MISSION STATEMENT?  Outline who you are  What you want to do  How you want to do it and why it is compelling . . .  Use abridged versions of it consistently wherever appropriate.
  • 38.  Explore how you can make your new personal brand known to your market or audience and then act on it.
  • 39.  “You cannot change whatever you choose to tolerate”- JOHN HAGEE  “Too many people know what they are running away from what but not what they are running to”- BRIAN TRACY