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So, you want to speak to the media?

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Press, TV and Radio tips, hints and media training from presentation experts Benjamin Ball Associates

Press, TV and Radio tips, hints and media training from presentation experts Benjamin Ball Associates

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  • 1. So, you want to speak to the media… Top tips to ensure clear communication of your story Pitch, present & persuade Presentation experts
  • 2. Ten common mistakes with media interviews Why do media encounters sometimes go wrong? Drawn from our knowledge of coaching senior executives before TV and press interviews, here are the mistakes others make: Mist a k e s 1. Not preparing The better you prepare the better you will perform. Learn AMEN and ABC.  2. Losing control Don’t sit there answering questions. You should set the agenda.  3. Delaying Get your message out early in the interview.  4. “No comment" It makes you sound weak. Use bridging techniques instead.  5. Too much detail Keep it simple and compelling. Don’t qualify your answers.  6. Looking nervous Practice; keep calm; look sincere.  7 Reacting to speculation . If you don’t know the answer, say so. Don’t be led into guessing.  8. Half-hearted performance Get trained to be as exciting as your business – it’s not hard. All the best interviewees are coached.  9. Implicit agreement Beware of being polite and agreeing. Learn how to get your story out and avoid pitfalls.  10. Off the record Don’t. If it’s a good story, it will be used. 
  • 3. Interview preparation – step by step Based on 10 years experience supporting senior executives, we have developed a simple but rigorous approach to making sure your interview goes well. The highlights include: Be st Pra ctice 1. Do you really know this interviewer ? E.g. what’s their style? How do they write/question? What’s important to them? What do they think of you? What’s their deadline?  2. What story do they want to produce? What does their editor want? What will make big news, and what will get ignored?  3. What evidence do you have to back up the story? If you have a newsworthy story planned then you are more likely to get the coverage you want.  4. How can you show the story’s impact? Make it real for the reader/viewer. Use practical examples.  5. Have you simplified enough? Make it easy to understand. Avoid complexity.  6. What nasty questions could they ask? Anticipate all the tough questions. And practice your answers. Learn techniques for handing the unexpected.  7 Do you look as good as you sound? . Learn techniques to appear honest and engaging on TV and the radio.   8. Have you rehearsed properly? The best interviewees rehearse a lot. Practice with experts and use video feedback. Be the best. 0845 676 9766 • info@benjaminball.com
  • 4. How to improve your media interviews Talk to us. We help organisations look and sound better when talking to the media. If you want experts to review your messages, polish your sound bites, teach you how journalists think and help you get the best result from any interview, then we can help. Our expertise has been demonstrated in our work with private and FTSE 100 companies, magic circle law firms, private equity, hedge funds, charities and the top PR agencies. See our client list at www.benjaminball.com/clients We help you develop your interview skills, polish your messages, improve how you prepare for interviews and rehearse your interview. Our media trainers are almost all leading journalists with a passion for helping interviewees get it right. Call us before your nexT medIa enCounTer Contact Louise Angus or Benjamin Ball 0845 676 9766 or +44 20 7193 0130 www.benjaminball.com • info@benjaminball.com

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