So, you have been
asked to speak at
Top tips for an outstanding performance
Pitch, present & persuade
Ten common mistakes in public speaking
At a conference, people are bombarded by information. How do you create a talk, presentation
or panel that is memorable and interesting? These are the usual mistakes others make:
Mist a k e s
1. Not having a clear purpose
Too many people ‘talk about’ a subject. Instead, have a clear idea
2. Over-reliance on “presentations”
YOU are the presentation. Learn how to create and use visual aids
3. Not focusing on the audience
Every word should be about the audience and things that matter
4. Overly complex
Simplify. Make it easy for the audience. That is what good
5. Too long and unstructured
Short, sharp and easy to follow is what the audience wants.
6. All facts, no interpretation
Facts get forgotten, stories get repeated. What stories will get
told about you?
Conversations are interesting. Even a presentation can be a dialogue.
8. Head, not heart
Logical, yes. But make it emotional too. Engage with your audience
on many levels.
9. Weak performance
Get trained to sound exciting – it’s not hard. All the best speakers
take external advice.
10. Lack of practice
Like an athlete, do all the hard work before the big day.
Use outsiders to coach and perfect your performance.
Presentation preparation – step by step
Over the years of preparing people for conferences, we have developed a simple, rigorous
method for making sure you are fully prepared for a confident and compelling performance.
Be st Pra ctice
1. Are you clear what you want to say?
If you are an expert, it’s not how much you say, but how much
you take out. Use outsiders to refine your messages.
2. Have you thought hard about the audience?
What is important to them? What do they want to hear from you?
How can you help them?
3. What is your elevator pitch?
If you can summarise your talk in 30 seconds then you are more
likely to have a powerful presentation.
4. Do you have a strong story?
Create your story from scratch. Say less but say it well. Edit, edit,
edit until your story is tight and interesting.
5. Do you have a compelling talk structure?
Make it easy to understand. Powerful intro, a few key points,
interactive from the beginning. Simple clear structure.
6. What questions could they ask you?
Identify all the tough questions. And practice your answers.
Learn techniques for handing the unexpected.
7 What visual aids will you use?
Avoid death by PowerPoint. Used well, it is brilliant. Used badly
8. Have you rehearsed properly?
Only with practice can you know if you have got it right.
Practise with experts and use video feedback. Be the best.
0845 676 9766 • firstname.lastname@example.org
How to improve your conference talk
Talk to us.
We help people look and sound better when presenting to audiences of
If you want experts to review your presentation, craft your speech,
improve your materials and coach your performance so that you wow
your audience, then we can help.
Our expertise is demonstrated by our work with global businesses, private
equity, hedge funds, governments and the top financial PR agencies. See our
client list at www.benjaminball.com/clients
We help you prepare your presentation, write your keynote speech,
get ready to chair a panel and create interesting visual aids. We rehearse
Call us before your
nexT ConferenCe Talk
Contact Louise Angus or Benjamin Ball
0845 676 9766 or +44 20 7193 0130
www.benjaminball.com • email@example.com