New Business Pitching - Ten Essential Tips from a Pro

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Ten Essential Tips to improve your New Business Presentations and Pitches. Idenitfy the most common mistakes and how to avoid them. From Benjamin Ball Associates, UK based presentation experts.

Ten Essential Tips to improve your New Business Presentations and Pitches. Idenitfy the most common mistakes and how to avoid them. From Benjamin Ball Associates, UK based presentation experts.

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  • 1. Pitching to win
    new business?
    Top tips from a pro.
  • 2. UK based Benjamin Ball Associates
    are presentation experts helping companies, law firms and
    funds win more business and investment. We help you Pitch, Present & Persuade.
    From our 10 years experience of coaching pitch teams,
    let’s look first at the mistakes others make when pitching
    Benjamin Ball Associates
    +44 20 7193 0130
    info@benjaminball.com
    www.benjaminball.com
  • 3. Mistake 1:
    Not researching your client properly
    Better to get the right message, in the right place at the right time - stop the generic pitch.
    www.benjaminball.com
  • 4. Mistake 2:
    Over-reliance on ‘presentations’
    ‘I’m just going to run through this presentation’ is the worst thing you could say. Wake your customer up, don’t put them to sleep.
    Remember, YOU are the presentation. Don’t let your document drive the meeting.
    www.benjaminball.com
  • 5. Mistake 3:
    Too much focus on you
    Instead, put your client at the centre of attention. Have a dialogue with them.
    www.benjaminball.com
  • 6. Mistake 4:
    Overly complicated and unclear
    If your pitch is complex, what is it going to be like working with you?
    Your job is to make it simple.
    Take all the complexity and problems away.
    www.benjaminball.com
  • 7. Mistake 5:
    All facts, no interpretations
    Facts get forgotten, stories get repeated
    What stories will get told about you? Make sure they are good ones
    www.benjaminball.com
  • 8. Mistake 6:
    All head, no heart
    Clients are human too. Appeal to their human side.
    Appeal to them every way you can. Use logic, emotion, passion and all the tricks that have made great businesses.
    www.benjaminball.com
  • 9. Mistake 7:
    Half-hearted performance
    Do you look like you care?
    Train yourself to be as exciting as your product or service. All the best people learn to perform well in pitch meetings.
    www.benjaminball.com
  • 10. Mistake 8:
    Selective information
    Is there something that you would rather not talk about?
    Be honest and open. If you messed up, explain why, and what is different now.
    www.benjaminball.com
  • 11. Mistake 9:
    Lack of practice
    Are you fully prepared?
    Get on top form before
    Your first meeting. Use
    video and outsiders to train.
    www.benjaminball.com
  • 12. Mistake 10:
    Poor follow-up
    What next?
    Keep on talking after the pitch and build on all your hard work.
    www.benjaminball.com
  • 13. So, that’s what not to do.
    What should a good pitch involve?
    One tip:
    we advise our clients to use carefully prepared checklists.
    for example…….
    www.benjaminball.com
  • 14. Step 1. Call Benjamin Ball Associates
    +44 20 7193 0130
    info@benjaminball.com
    Step 2. Ask for Ben or Louise
    Step 3.Discuss how we can help you
    www.benjaminball.com