Gravitation Method Marketing Principles

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This presentation describes the process of marketing to your network marketing prospects in a way that attracts your audience to you rather than the other way around.

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  • Hi Pam, thanks for that valuable insight. You're right engaging vs talking to or talking at customers are so vastly different and we are now seeing that shift in how customers expect to be engaged!
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  • Page 35 is a winner. It aligns well with the shift from media plans that talk to customers to connection plans that engage with them. For more, check out http://bitly.com/eCMH0v

    pam alvord
    www.kilgannon.com
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  • Gravitation Method Marketing Principles

    1. 1. Gravitation Method
    2. 2. Gravitation Method
    3. 3. Gravitation MethodIntroduction to Gravitation Method Marketing Principles
    4. 4. Gravitation MethodIntroduction to Gravitation Method Marketing Principles Benin Brown, Gravitation Marketing
    5. 5. What Is Marketing?
    6. 6. What Is Marketing?At its most basic level marketing is about:
    7. 7. What Is Marketing?At its most basic level marketing is about:• Getting the attention of your audience
    8. 8. What Is Marketing?At its most basic level marketing is about:• Getting the attention of your audience• Persuading them to consider your offer
    9. 9. Why Does Marketing Matter to You?
    10. 10. Why Does Marketing Matter to You?As Affiliate Marketers and Network Marketers:
    11. 11. Why Does Marketing Matter to You?As Affiliate Marketers and Network Marketers:• Without marketing the people won’t come
    12. 12. Why Does Marketing Matter to You?As Affiliate Marketers and Network Marketers:• Without marketing the people won’t come• There’s too much noise around us
    13. 13. Why Does Marketing Matter to You?As Affiliate Marketers and Network Marketers:• Without marketing the people won’t come• There’s too much noise around us• We face an increasingly elusive audience
    14. 14. Why Does Marketing Matter to You?As Affiliate Marketers and Network Marketers:• Without marketing the people won’t come• There’s too much noise around us• We face an increasingly elusive audience• Consumers are very skeptical
    15. 15. How Do We Adjust to a Hostile Consumer Environment? When others zig, zag. -Marty Neumeier
    16. 16. Go Against the Grain- Add Value
    17. 17. Be a Giver
    18. 18. Stop Shouting Your Message
    19. 19. Reward Your Followers
    20. 20. Always Match Your Message to Your AudienceWhen we as marketers don’t do this we’re no better than spammers
    21. 21. Now That You’ve Gotten Their Attention...• Engage your prospect in general dialogue• Listen for pain points• Mention possible carrot (solution)• End conversation with appointment request
    22. 22. The Appointment
    23. 23. The Appointment• Re-state pain points
    24. 24. The Appointment• Re-state pain points• Further probing and qualifying questions
    25. 25. The Appointment• Re-state pain points• Further probing and qualifying questions• Make your offer
    26. 26. The Appointment• Re-state pain points• Further probing and qualifying questions• Make your offer• Call to action (close)
    27. 27. The Appointment• Re-state pain points• Further probing and qualifying questions• Make your offer• Call to action (close)• Follow up and ongoing support
    28. 28. What We Just Described Offline OnlineA Conversation-Listen-Unmet Need- Unmet Need-General Search-Finds Carrot Stick ContentI Qualifying Question-Additional Qualification-Set Interview Appt Targeted Search-Landing Page- Wants Add’l Info Needs Analysis-Solution-Call to Subscribes to List-Call to Action-D Action QualificationA Decision-Action Decision-ActionS Follow Up-Support-Training Follow Up-Support-Training
    29. 29. Thank You for Joining Us Gravitation Method Training Series Build the Home Based Business Empire of Your DreamsVisit us at facebook.com/gravitationmarketing

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