Twitter: Past, Present and Future<br />
To the blind all things are sudden.<br />-Marshall Mcluhan<br />
In The Beginning <br />
Who is Using Twitter<br />
Quote From Co-founder<br />“Many people use it for professional purposes-keeping connected with industry contacts and foll...
Professional Uses<br /><ul><li>Bill Gates, Microsoft co-founder </li></ul>Tweets about his foundation<br /><ul><li>Jenni H...
General Statistics<br />Graph courtesy of socialmediatoday.com<br />
Why Aren’t Teenagers Using Twitter? <br />"Most teens are not interested in being truly 	public,” says Microsoft researche...
Comparing Social Networks<br />Graph courtesy of socialmediatoday.com<br />
  Place in the Market <br />
Twitter Features<br />    According to Hitwise, Twitter in January 2009, <br />    stands at number 84 in it’s Computers. ...
Place In Market<br />To listen to your customers<br />"A growing number of companies are keeping track of what's said abou...
Listen To Your Customers<br /><ul><li>Twistori, allows people to follow Twitter updates around Love, Hate, Think, Believe,...
Toyota Example<br /><ul><li>At the beginning of February, Jim Lentz, President and Chief Operating Officer of Toyota USA, ...
Place In Education<br />Information sharing/ Interactive encouragement: <br />Following opinion leaders as a self-educatio...
Language Tool<br />An optimistic tool to support foreign language learning<br />Twitter was viewed as a supplement to prac...
Geography<br /> <br /><ul><li>Twitrearth, stimulate students' intuition about geography and interest in different language...
Twitter’s Communication Gap<br /> <br /> <br />According to Hubspot's statistic, only 18% of all<br />Twitter users have m...
Twitter’s Gender Gap<br /> <br />         The gap between men and women<br /> <br />Twitter follower statistics from HBS:<...
Competitors<br />
What Twitter Can’t Do<br /><ul><li>Grouping people and sending tweets</li></ul>   based on it<br /><ul><li>Threading comments
 Rich media content: video, audio notes,link preview, galleries
 Social gaming
 Location services
 Payments</li></li></ul><li>Competitors<br />Other…<br />
The Future<br />
The Future of Twitter <br />The evolution and future of Twitter will be  affected by<br />three trending categories:<br />...
User adaptation/modification</li></li></ul><li>Biz Model vs. Acquisition<br />Biz Model<br />Acquisition<br />Like Google,...
Share ad revenue with 3rd party platforms
Acquire businesses (e.g. Summize)
Charge access to customer data
Could charge access fee to create tieredaccounts</li></ul>Twitter Pro<br />Twitter Commercial<br />Premium content and ser...
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Twitter, Past, Present and Future

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This presentation is part of a graduate student presentation on the Past, Present and Future of Twittter.

The video contains footage from Nerdcore075, sharisax, intvw, Le Web, vator.tv, that have been mashed-up into a video presentation of Jack Dorsey ‘s career and the idea behind the popular microblog Twitter.
This video is for educational purposes only.

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  • What do you think about the evolution of Twitter? Did the “Twitter” phenomena happen so fast that it could not be predicted?
  • Twitter&apos;s Place in Marketing, Education &amp; Communication By Li Li
  • Twitter Applications Used in Education
  • Transcript of "Twitter, Past, Present and Future"

    1. 1. Twitter: Past, Present and Future<br />
    2. 2. To the blind all things are sudden.<br />-Marshall Mcluhan<br />
    3. 3. In The Beginning <br />
    4. 4. Early Twitter Site <br />
    5. 5. Who is Using Twitter<br />
    6. 6. Quote From Co-founder<br />“Many people use it for professional purposes-keeping connected with industry contacts and following news”<br />-Evan Williams, Twitter co-founder<br />
    7. 7. Professional Uses<br /><ul><li>Bill Gates, Microsoft co-founder </li></ul>Tweets about his foundation<br /><ul><li>Jenni Hogan, KIRO TV Traffic Anchor</li></ul>Tweets traffic reports and news<br /><ul><li>The White House</li></ul>Tweets on legislative matters and President affairs <br />
    8. 8. General Statistics<br />Graph courtesy of socialmediatoday.com<br />
    9. 9. Why Aren’t Teenagers Using Twitter? <br />"Most teens are not interested in being truly public,” says Microsoft researcher<br />Danah Boyd.<br />Only 8 percent of online teens use it.<br /> This potentially stems from privacy concerns, that it may be difficultto block who can see your profile.<br />
    10. 10. Comparing Social Networks<br />Graph courtesy of socialmediatoday.com<br />
    11. 11. Place in the Market <br />
    12. 12. Twitter Features<br /> According to Hitwise, Twitter in January 2009, <br /> stands at number 84 in it’s Computers. In the internet category, it is one space up the chart from Digg.<br />  Twitter's Features:<br />Brief/ compact: only 140 characters one tweet<br />Transparent: everyone can see your tweets unless <br />you set the private mode. Accessible: accessible<br />from computers or mobile anytime and anywhere;<br />accessible to anyone you would like to follow.<br />
    13. 13. Place In Market<br />To listen to your customers<br />"A growing number of companies are keeping track of what's said about their brands on Twitter. Comcast (CMCSA), Dell (DELL), General Motors (GM), H&R Block (HRB), Kodak (EK), and Whole Foods Market (WFMI) are among a handful of companies haunting Twitter to do everything from burnish brands to provide customer service.”  <br />     --Rachael King, How Companies Use Twitter to Bolster Their Brand<br />
    14. 14. Listen To Your Customers<br /><ul><li>Twistori, allows people to follow Twitter updates around Love, Hate, Think, Believe, Feel and Wish.  </li></ul> <br /><ul><li>Twitterscan, track every tweet containing specific keywords </li></ul> <br /><ul><li>Tweetburner, track how many tweets with the keywords per day and even how many retweets.  </li></li></ul><li>Tweets<br /> <br />Comcast:<br />Ford:<br />Zappos:<br />
    15. 15. Toyota Example<br /><ul><li>At the beginning of February, Jim Lentz, President and Chief Operating Officer of Toyota USA, answered questions on social media website Twitter. He addressed the most pressing questions concerning the recall using Twitter, and helped quells rising confusion over process of repairing the defective accelerator. </li></li></ul><li>Place In Education<br />Information sharing/ Interactive encouragement: <br />Hashtag "#" used in class<br /> <br />
    16. 16. Place In Education<br />Information sharing/ Interactive encouragement: <br />Following opinion leaders as a self-education way<br /> <br />
    17. 17. Language Tool<br />An optimistic tool to support foreign language learning<br />Twitter was viewed as a supplement to practice in authentic environment different aspects of the target language as it was taught in the classroom<br />                                                   -- Wikipedia<br /> <br />It is suitable to train communicative and culture competence anytime anywhere with-out face-to-face interaction.<br />                   -- Borau, K; Ullrich, C; Feng, JJ <br />
    18. 18. Geography<br /> <br /><ul><li>Twitrearth, stimulate students' intuition about geography and interest in different language</li></li></ul><li>New Method Of Communication<br />
    19. 19. Twitter’s Communication Gap<br /> <br /> <br />According to Hubspot's statistic, only 18% of all<br />Twitter users have more than 100 followers. <br /> <br />A total 81% of users are currently also following<br />less than 100 people.<br /> <br />
    20. 20. Twitter’s Gender Gap<br /> <br /> The gap between men and women<br /> <br />Twitter follower statistics from HBS:<br />
    21. 21. Competitors<br />
    22. 22. What Twitter Can’t Do<br /><ul><li>Grouping people and sending tweets</li></ul> based on it<br /><ul><li>Threading comments
    23. 23. Rich media content: video, audio notes,link preview, galleries
    24. 24. Social gaming
    25. 25. Location services
    26. 26. Payments</li></li></ul><li>Competitors<br />Other…<br />
    27. 27. The Future<br />
    28. 28. The Future of Twitter <br />The evolution and future of Twitter will be affected by<br />three trending categories:<br />Biz model or Acquisition <br /><ul><li>Commercial use
    29. 29. User adaptation/modification</li></li></ul><li>Biz Model vs. Acquisition<br />Biz Model<br />Acquisition<br />Like Google, Twitter is building a platform, and sustained through VC funding<br /><ul><li>Generates limited revenue via SMS carrier fees
    30. 30. Share ad revenue with 3rd party platforms
    31. 31. Acquire businesses (e.g. Summize)
    32. 32. Charge access to customer data
    33. 33. Could charge access fee to create tieredaccounts</li></ul>Twitter Pro<br />Twitter Commercial<br />Premium content and services<br />groups<br />Valuation in excess of $1 Billion<br /><ul><li>Google, Microsoft (Bing), Apple, Amazon, and Facebook are potential candidates
    34. 34. Limited shareholder acquisition via IPO</li></li></ul><li>Commercial Use<br />Fortune 500 companies and small businesses, and federal<br />and local governments are starting to embrace Twitter.<br />Some trending future examples:<br /><ul><li>Hyper-local marketing
    35. 35. Micropayments
    36. 36. Charity fundraising
    37. 37. Election organizing and policy debates/announcements
    38. 38. Data mining and metrics
    39. 39. Emergency/Contingency planning and operations
    40. 40. Brand management
    41. 41. Social infrastructure (process engineering)
    42. 42. Geospatial products and services</li></li></ul><li>“I have no idea what will happen next with Twitter, but I’ve learned to follow the hunch but never assume where it will go.”<br />–Co-founder Even Williams, speaking at TED February 2009<br />Wither Twitter?<br />
    43. 43. Questions?<br />Presentation by <br />Anita Beninger @anitamedia<br />Zachary Midleszmidles@gmail.com<br />Li Li lili_smiling@hotmail.com<br />Brian Solloms8ronin@gmail.com<br />Ivan Sydorenko @IVSyd<br />

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