Hospitals using Twitter

Hospitals Best Practices and Twitter Anita Beninger @Anitamedia

Why This Sector?
Health care background
Growth of the health care industry
Medical information in the digital age

Health Care Growth 2004-2014 Heath care jobs and salary will increase more that any other industry

Digital medical information
61% of adults look online
for health information.
This group is described as
e-patients.

Social Media Use
“ In five years every organization is going to have a FaceBook page.”
-Ed Bennett

Hospitals are using social media

Twitter is the most common channel

Social Media Best Practices
Listen
Understand
Act
Evolve

Best Practice = Listen

“ We want to be engaged. We want to know what’s being said about us. And we want to be able to react to that”.
Chris Lindsley- UMMC
SOURCE Healthleaders Media: Marketing are social media’s benefits worth the risks? 8/18/2009

Best Practice = Understand

Hospital Group Biography

University of Maryland Medical Center

Best Practice = Act

Mayo Clinic

Best Practice =Evolve

Mercy Health System

Twitter use in Surgery

Mercy Children’s VIDEO

“Find your voice and
Inspire others to find theirs”.
Stephen Covey
Lee Aase-Mayo Clinic

Social Media education

Mayo Community User generated content

Hospitals
Listening
Understanding
Acting
Evolving

Credits
Anita Beninger- @AnitaMedia
Creative Commons License: share-and-share alike; non-commercial
http://uwtwitterbook.com/about/2009-presentations

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Hospitals using Twitter

by Anita Beninger on Aug 18, 2009

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Hospitals using Twitter — Presentation Transcript