Mobile Global Health Anita Beninger and Holly Wood Emerging Markets in Digital Media
<ul><li>Why we chose mobile technology for health </li></ul><ul><li>History </li></ul><ul><li>Examples of mobiles in use <...
<ul><li>Health is an important issue that effects everyone </li></ul><ul><li>Good health improves quality of life for all ...
Introduction <ul><li>Health is an important  </li></ul><ul><li>Youth in bottom billion countries are especially at risk </...
<ul><li>1997-98 US teens  </li></ul><ul><li>picked up SMS </li></ul><ul><li>2003 SARS epidemic </li></ul><ul><li>2009 H1N1...
ISIS <ul><li>Developing technology for reproductive health </li></ul><ul><li>Reproductive health (SMS) educational resourc...
History of ISIS <ul><li>Internet Sexuality Information Services, Inc. (ISIS) started in 2001 </li></ul><ul><li>Partnered w...
About the Program <ul><li>Target market 18-24 years </li></ul><ul><li>First program in the US </li></ul><ul><li>SexInfo is...
Marketing Strategy for SexInfo <ul><li>Advertising was strategically placed in bus shelters and neighborhoods  </li></ul><...
Costs of Program Implementation  <ul><li>$20,000 to develop </li></ul><ul><li>$15,000 for initial marketing/evaluation </l...
Interesting Facts <ul><li>85% of San Francisco youths aged 12-24 years owned cellular phones </li></ul><ul><li>33% of all ...
Results  <ul><li>In the first 25 weeks of service there were more than 4500 inquiries; 2500 inquiries led to information/r...
History of World Education <ul><li>History of working in reproductive health education since 1951 </li></ul><ul><li>M-Info...
About the Program <ul><li>Project focuses on using mobile technology </li></ul><ul><li>to confront reproductive health iss...
Marketing Strategy for M-Info <ul><li>Focus groups </li></ul><ul><li>Survey phone calls to recipients </li></ul><ul><li>Di...
Cost of Program Support <ul><li>$0.040Gp = $0.0283 per text message (World Education Ghana, 2009) </li></ul>
Interesting Facts <ul><li>7-million mobile phone users in Ghana mostly made up of youth  </li></ul><ul><li>Over 95 percent...
Results  <ul><li>1,000 student referrals in Accra </li></ul><ul><li>Serving 450 students weekly </li></ul><ul><li>Positive...
Projects to Follow
Public Health Seattle and King County <ul><li>Grant funded UW and CDC </li></ul><ul><li>SMS health related research </li><...
Centers for Disease Control <ul><li>SMS Health updates </li></ul><ul><li>Flu Updates, emergency text messages and the CDC ...
Children’s Hospital Boston <ul><li>iPhone App partnership with MIT media lab </li></ul><ul><li>&quot; Outbreaks Near Me ,&...
What does Mobile Information Offer for Health?  <ul><li>Timely, accessible and credible health information </li></ul><ul><...
Conclusion: <ul><li>SMS is an effective and affordable way for health-related organizations to communicate with youth rega...
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Mobile Phone's for Health Information Delivery

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This presentation is about youth health information by mobile phone.
Information is important to good health, especially for youth in developing countries where the mobile phone is a common tool for communication. This presentation highlights global mobile phone programs for delivering health information internationally and locally.

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  • How many of you have had the flu recently? Health affects everyone and as we continue to have diseases it is important to find new ways to communicate valuable health facts and information.
  • Health is an important subject that effects everyone. As disease transmission climbs globally, it’s important to have an effective form of communication for keeping the public informed. Youth in bottom billion countries are especially at risk as they often make up most of the population and therefore lack proper knowledge of their reproductive health and what to do if they contract a disease. Programs are being developed globally to inform youth of disease and how to protect themselves. We chose two organizations focusing on youth and disease prevention through SMS. We conducted some interviews and here’s what we discovered...
  • Mobile communication (Ling and Donner 09) SMS delivery point for information from the government initally and when the government updates started friends were updating also known as Short Message Service (SMS) (Ling and Donner 09) only a minority of teens had phones at the time by 2001 the mobile was ubiquitious ( Ling 2002) Computers, phones, and the Internet: domesticating information technology †By Robert E. Kraut, Malcolm Brynin, Sara Kiesler SARS began in 2002- not reported to the WHO until 2003 http://en.wikipedia.org/wiki/Severe_acute_respiratory_syndrome#Outbreak_in_south_China http://www.weeklystandard.com/content/public/articles/000/000/002/504jlpnl.asp CDC has been using texting broad range information to subsribers including hourly flu updates.
  • Internet Sexuality Information Services, Inc., established May, 2001, is a nonprofit 501(c)(3) organization developing technology for promotion of sexual health and healthy relationships, and to prevent disease transmission. Our mission is to provide leadership, innovation, educational resources and research in online sexual health promotion. Hookup is a sexual health text messaging program for youth throughout California. By texting a simple keyword, youth can sign up for weekly health tips and find a clinic in their zipcode. &lt;object width=&amp;quot;425&amp;quot; height=&amp;quot;344&amp;quot;&gt;&lt;param name=&amp;quot;movie&amp;quot; value=&amp;quot;http://www.youtube.com/v/2aGWssjDT0M&amp;color1=0x6699&amp;color2=0x54abd6&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1&amp;quot;&gt;&lt;/param&gt;&lt;param name=&amp;quot;allowFullScreen&amp;quot; value=&amp;quot;true&amp;quot;&gt;&lt;/param&gt;&lt;param name=&amp;quot;allowScriptAccess&amp;quot; value=&amp;quot;always&amp;quot;&gt;&lt;/param&gt;&lt;embed src=&amp;quot;http://www.youtube.com/v/2aGWssjDT0M&amp;color1=0x6699&amp;color2=0x54abd6&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1&amp;quot; type=&amp;quot;application/x-shockwave-flash&amp;quot; allowfullscreen=&amp;quot;true&amp;quot; allowScriptAccess=&amp;quot;always&amp;quot; width=&amp;quot;425&amp;quot; height=&amp;quot;344&amp;quot;&gt;&lt;/embed&gt;&lt;/object&gt;
  • First of its kind in the nation, SexInfo is a sexual health text messaging program for youth in California. (San Francisco). By texting a simple message, youth can find out what to do if the condom broke, get help deciding if they&apos;re ready to have sex, and more. www.sexinfosf.org in which each text receives a response and in order to get information, the exchange would flow keyword to ISIS, menu to user, keyword to ISIS, etc.ïThey have created and collaborated on several other campaigns regarding (American Journal of Health, March 2008)ïTheir vendors consist of HipCricket based out of Kirkland and AdiQ of London
  • neighborhoods populated by African American youth and also included targeted youths aged 18 to 24 years and ran for 2 weeks
  • Survey from Dobkin showed that 85% of San Francisco youths aged 12 to 24 years owned cellular phones Pew/Internet &amp; American Life Project discovered that 33% of all US adolescents aged 12 to 14 years and 66% of high school seniors own cellular phones. Community outreach was conducted in which test message scripts were developed by health educators at ISIS-Inc to consist of 160-character limit.
  • In the first 25 weeks of service there were more than 4500 inquiries; 2500 of these inquiries led to further information and referralsïìConsistent positive associations were found between demographic risk factors for STIs and campaign awareness.îïStudies found that African American youths were more likely to report awareness than any other race.ïThose who saw the ad reported that the fact that it was text-messaging service, caught their attentionïBased on evaluations and surveys, there is much to be shown that this is an effective way to communicate with low-income youths
  • World Education has a history of working in sexual health education among students, parents, teachers and employees in the Education sector.ïM-Info is a ìintegrated mobile - internet based projectî focusing on students in Ghanaís tertiary institutions are treated as adults and have freedom from parental oversight with a lack of appropriate information about reproductive health and diseases.ïMost of these students are between ages of 19-30 years.ïWorld Education believes that highly cost-effective investments in education can close the gap†† Internet
  • College students in Ghana My M-Info Project was conceived from an idea to apply new ways of technology especially the use of mobile phones technology to tackle reproductive health challenges among students of tertiary institutions. his project specifically seeks to deliver sexual and reproductive health information, advice and services to students of tertiary institutions who lack access to easy and effective services. he ëMy M-Infoí project is similar to other mobile phone related projects that have been implemented in other developing countries. The system proposes to use web based programs in combination with mobile telephony with automated response systems. How it works: A project team created a series of questions with themes and sent them to select colleges to a group of 200 students and was conducted for a about a week in October 2008.Based on the answers to the questions, the team posted information on the website† and were able to determine the information to be sent via text based on answers to the questions.Multi-messaging software and an internet portal are used to share information.
  • Focus groups Survey phone calls to recipents Flyers and stickers on campuses
  • ï7 million phone users in Ghana mostly made up of youthï Over 95 percent of students in college in Ghana own mobile phonesï Texting is the cheapest and therefore most commonly used form communication with one another
  • Public Health - Seattle &amp; King County istory: The department of Health for King County received a grant in partnership with UW and the center of disease control.They are currently researching and gathering information regarding the ways that SMS is being used for emergencies, mainly health related issues such as food recal, H1N1 and flooding.† The qualitative research is based on young people, how they are using texting and what do they get out of it. hey get out of it.
  • CDC Flu Feeds The CDC Flu Feeds widget brings together three flu-related RSS feeds to deliver up-to-the-minute content to the user. The feeds include the &amp;quot;CDC Flu Updates&amp;quot; feed, the &amp;quot;CDC H1N1 Flu Updates&amp;quot; feed, and the CDC Text Messages flu feed. Add this widget to your Web page or blog to receive new flu-related updates from CDC RSS feeds.
  • iPhone App partnership with MIT media lab &amp;quot; Outbreaks Near Me ,&amp;quot; builds upon the mission and proven capability of HealthMap , an onl ine resou rce that collects, filters, maps and disseminates information about emerging infectious diseases
  • http://www.who.int/bulletin/volumes/87/8/09-066712/en/index.html
  • Based on research and interviews, we have discovered that SMS is an effective and very affordable way for health-related organizations to communicate with youth regarding health issues. We believe this is a service that will allow for people to get quicker access to healthcare, especially those in rural areas of bottom billion countries where healthcare is scarce as we are already seeing in places like Ghana, Malawi and India. The research and data presented today demonstrates that the U.S. has some catching up to do in terms of providing better services for youth.
  • Mobile Phone's for Health Information Delivery

    1. 1. Mobile Global Health Anita Beninger and Holly Wood Emerging Markets in Digital Media
    2. 2. <ul><li>Why we chose mobile technology for health </li></ul><ul><li>History </li></ul><ul><li>Examples of mobiles in use </li></ul><ul><li>Research </li></ul><ul><li>Conclusion </li></ul>Overview
    3. 3. <ul><li>Health is an important issue that effects everyone </li></ul><ul><li>Good health improves quality of life for all and lowers healthcare costs </li></ul><ul><li>While disease transmission climbs, SMS can educate to deter escalation </li></ul>Why Did we Choose Health?
    4. 4. Introduction <ul><li>Health is an important </li></ul><ul><li>Youth in bottom billion countries are especially at risk </li></ul><ul><li>Programs are being developed globally to inform youth of diseases and how to protect themselves. </li></ul><ul><li>We chose two organizations focusing on youth and disease prevention through SMS. </li></ul>
    5. 5. <ul><li>1997-98 US teens </li></ul><ul><li>picked up SMS </li></ul><ul><li>2003 SARS epidemic </li></ul><ul><li>2009 H1N1 pandemic </li></ul> History
    6. 6. ISIS <ul><li>Developing technology for reproductive health </li></ul><ul><li>Reproductive health (SMS) educational resources </li></ul>http://www.isis-inc.org/about.php
    7. 7. History of ISIS <ul><li>Internet Sexuality Information Services, Inc. (ISIS) started in 2001 </li></ul><ul><li>Partnered with the San Francisco Department of Public Health (SFDPH) in 2006 to create SexInfo </li></ul><ul><li>SexInfo was inspired by London’s Brook Centre’s program (American Journal of Health, March 2008) </li></ul>
    8. 8. About the Program <ul><li>Target market 18-24 years </li></ul><ul><li>First program in the US </li></ul><ul><li>SexInfo is menu based and keyword driven </li></ul><ul><li>One-for-one texting </li></ul>http://www.sextextsf.org/
    9. 9. Marketing Strategy for SexInfo <ul><li>Advertising was strategically placed in bus shelters and neighborhoods </li></ul><ul><li>Posters and palm cards were distributed on the street and at schools by outreach workers </li></ul><ul><li>Targeted banner ads ran for 2-weeks </li></ul>
    10. 10. Costs of Program Implementation <ul><li>$20,000 to develop </li></ul><ul><li>$15,000 for initial marketing/evaluation </li></ul><ul><li>$1,500 per month for maintenance (American Journal of Health, March 2008) </li></ul>
    11. 11. Interesting Facts <ul><li>85% of San Francisco youths aged 12-24 years owned cellular phones </li></ul><ul><li>33% of all US adolescents aged 12-14 years and 66% of high school seniors own cellular phones </li></ul><ul><li>Test message scripts were developed by health educators to consist of 160-character limit </li></ul><ul><li>African American youths are more likely to report awareness than any other race (American Journal of Health, March 2008) </li></ul>
    12. 12. Results <ul><li>In the first 25 weeks of service there were more than 4500 inquiries; 2500 inquiries led to information/referrals </li></ul><ul><li>Consistent positive associations were found between demographic risk factors for STIs and campaign awareness </li></ul><ul><li>Those who saw the ad reported that text-messaging services, caught their attention </li></ul><ul><li>Overall texting is an effective way to communicate with low-income youths </li></ul>
    13. 13. History of World Education <ul><li>History of working in reproductive health education since 1951 </li></ul><ul><li>M-Info Project was conceived from an idea to apply new ways of technology to educate the disadvantaged </li></ul>http://ghana.worlded.org
    14. 14. About the Program <ul><li>Project focuses on using mobile technology </li></ul><ul><li>to confront reproductive health issues </li></ul><ul><li>Project team created reproductive health </li></ul><ul><li>information based on student responses </li></ul><ul><li>Target market is students 18-30 years </li></ul><ul><li>HIV/Aids and STD information via (SMS) </li></ul>
    15. 15. Marketing Strategy for M-Info <ul><li>Focus groups </li></ul><ul><li>Survey phone calls to recipients </li></ul><ul><li>Distribution of flyers and stickers on campuses (World Education Ghana, 2009) </li></ul>
    16. 16. Cost of Program Support <ul><li>$0.040Gp = $0.0283 per text message (World Education Ghana, 2009) </li></ul>
    17. 17. Interesting Facts <ul><li>7-million mobile phone users in Ghana mostly made up of youth </li></ul><ul><li>Over 95 percent of students in college in Ghana own mobile phones </li></ul><ul><li>Texting is the cheapest and most common form of communication </li></ul>
    18. 18. Results <ul><li>1,000 student referrals in Accra </li></ul><ul><li>Serving 450 students weekly </li></ul><ul><li>Positive student feedback shows that M-Info is a very helpful service </li></ul><ul><li>Though there has been a decrease in the prevalence rate of the HIV epidemic in the last three to four years, there is currently no way to determine if this service is decreasing the amount of disease spread </li></ul>
    19. 19. Projects to Follow
    20. 20. Public Health Seattle and King County <ul><li>Grant funded UW and CDC </li></ul><ul><li>SMS health related research </li></ul><ul><li>SMS emergency communication </li></ul><ul><li>Qualitative research on youth </li></ul><ul><li>and SMS </li></ul>
    21. 21. Centers for Disease Control <ul><li>SMS Health updates </li></ul><ul><li>Flu Updates, emergency text messages and the CDC data and statistics widget </li></ul>www.cdc.gov
    22. 22. Children’s Hospital Boston <ul><li>iPhone App partnership with MIT media lab </li></ul><ul><li>&quot; Outbreaks Near Me ,&quot; builds upon the mission and proven capability of HealthMap , an online resource that collects, filters, maps and disseminates information about emerging infectious diseases </li></ul>www.childrenshospital.org
    23. 23. What does Mobile Information Offer for Health? <ul><li>Timely, accessible and credible health information </li></ul><ul><li>Fills in the gap where internet access is not readily available </li></ul><ul><li>Creates an affordable solution for non-profit health organizations </li></ul>
    24. 24. Conclusion: <ul><li>SMS is an effective and affordable way for health-related organizations to communicate with youth regarding health issues </li></ul><ul><li>We believe this is a service that will allow for people to get quicker access to healthcare, especially those in rural areas of bottom billion countries </li></ul><ul><li>where healthcare is scarce as we are already seeing in places like Ghana, Malawi and India </li></ul><ul><li>The research and data presented today demonstrates that the U.S. has some catching up to do in terms of providing better services for youth </li></ul>
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