Norms

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מצגת של ד"ר גיא בקר בכנס השנתי 2010 - נורמות של חשיפת מידע בסביבה מקוונת

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Norms

  1. 1. " / /' ? http://soc.haifa.ac.il/~gustavo/norm s%20of%20disclosure%20mesch&be cker.pdf - ¯ ¯ • • (Katash, 1989) • = • ¯ • • 1
  2. 2. " / /' ¯ • = • ¯ ¯ • (Joinson & Paine, 2007) = (identifiability) ¯ • - ¯ • CMC- • Computer mediated ) CMC- (communication CMC F2F 2
  3. 3. " / /' CMC- CMC- FtF .1 • Social presence theory ¯ - • (Short, Williams, & Christie, 1976) ¯ ¯ CMC • FtF- • ¯ • CMC- media richness theory • (Daft & Lengel, 1984) ¯ CMC- • • • 3
  4. 4. " / /' CMC- .2 • ¯ • ¯ • : ¯ • ¯ ¯ - • (Bargh et al., 2002) (SIDE) - ¯ - • - - (Spears & Lea, 1994) • CMC- (URT) - • - • - • ¯ - • (Walther, 2002 ) • - • (Joinson, 1999) 4
  5. 5. " / /' CMC- : • • CMC (Joinson, 2001,2003; McKenna & Bargh, 1998) • (Hinduja & Patchin, 2008) ¯ ¯ • .1 CMC - FtF- .2 CMC - .3 CMC .4 .5 5
  6. 6. " / /' 2006 Pew Internet and : • American Life Survey of parents and teens • • • 12-18 • N=935 • - • ¯ • - • (n=487) • 6
  7. 7. " / /' : • ¯ , : • ¯ " , , , :CMC- • 11 :CMC- • • , , ( ) : • - • ¯ - • - • - • 7
  8. 8. " / /' : • (S.D.=1.70) 14.66 - • 94.8% - • 63.5% - • • Variable Proportion It is ok to give my last name .48 It is ok to give my school name .71 It is ok to give my home phone number .20 It is ok to give my email address .45 It is ok to give my IM screen name .54 It is ok to give my link to my blog .38 I have a personal profile .55 I have a personal photo in the web .48 8
  9. 9. " / /' - • - • 9
  10. 10. " / /' - • 10
  11. 11. " / /' - • 11
  12. 12. " / /' - • 12
  13. 13. " / /' 13
  14. 14. " / /' ¯ • • ¯ • • - : ¯ • CMC- • • • 14
  15. 15. " / /' " • • 15

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