OFCOM• OFCOM are a regulatory company that focus on a wide array wireless and fixed line devises such as televisions, radios and mobiles.• In the UK companies have to have their licenses approved by OFCOM to broadcast.• OFCOM take part in the investigation of complaints of any complaints received by the public
OFCOM 2• They may have cases referred to them by the ASA if it is regarding the scheduling of an advertisement.
BCAP• List of rules that advertisers must adhere to. Covering taste, decency, misleading ads, harm and offence, privacy.• Have 32 categories of rules that they use to regulate British advertisement broadcasting• The categories are split up amongst General sections, specific category sections and scheduling rules
BCAP 2• This Code applies to all advertisements (including teleshopping, content on self- promotional television channels, television text and interactive television advertisements) and programme sponsorship credits on radio and television services licensed by Ofcom
Clear Cast• They do this by ensuring advertising is cleared before it is transmitted. Ads transmitted on UK terrestrial and satellite channels can be submitted to Clearcast for approval.• Clearcast is owned and funded by six commercial broadcasters, ITV, Channel Four, Channel Five, Daybreak, Sky, and Turner all of whom are represented on Clearcast’s board. Other broadcasters using Clearcast for clearance pay individually for Clearcast’s services.
Clear Cast 2• Pre-production scripts and finished ads are considered against The UK Code of Broadcast Advertising BCAP Code).
ASA• The ASA’s aim is to ensure that ads are legal, decent, honest and truthful by enforcing the Advertising Codes.• Last year they received 25,214 complaints about 13,074 ads.• They thoroughly assessed every one of those concerns and investigated the ads that seemed to breach the rules.
ASA 2• The Advertising Standards Agency (ASA) are the organisation recognised by the government and Ofcom to deal with complaints about advertising.
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