Social Media: Friend or foe?

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Social Media: Friend or foe?

  1. 1. Social media Friend or foe?Harris-Roxas Health Ben Harris-Roxashealth impact consultingwww.harrisroxashealth.com Conjoint Lecturer, CPHCE University of New South Wales Health Section Co-Chair, International Association for Impact Assessment
  2. 2. My experience
  3. 3. What do we mean by social media?
  4. 4. The big two
  5. 5. Social networking amongst teenagers
  6. 6. A whole bunch of other platforms
  7. 7. Essential feature:Two way communication
  8. 8. The continuing relevance of broadcast media
  9. 9. Who’s using it?
  10. 10. Internet use by age groups
  11. 11. Social media use
  12. 12. The picture is evolving
  13. 13. Examples
  14. 14. Queensland policeduring the floodsbenhr.net/qldpolicefloods
  15. 15. HCSMANZ discussion group
  16. 16. #destroythejoint
  17. 17. Critical concepts
  18. 18. Audience isn’t simple
  19. 19. Amplification
  20. 20. Shifting the relationship
  21. 21. Community building
  22. 22. Risks and opportunities
  23. 23. Organisational introversion
  24. 24. “It’s not hard to interweb”
  25. 25. You and your organisations can learn
  26. 26. Focusing on the risks?
  27. 27. Can government agencies even do this effectively?Depends on the approach
  28. 28. Internal comms
  29. 29. Broadcast
  30. 30. Broadcast and response
  31. 31. Broader engagement
  32. 32. Source: Orbmiser
  33. 33. These slides are available atwww.slideshare.net/benharrisroxas ben@harrisroxashealth.com @ben_hr or @hiablog healthimpactassessment.blogspot.com linkedin.com/in/benharrisroxas

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