Created for the APG Australia's training session on digital planning. Designed to present an approach to digital strategy for today's fragmented media.
Created for the APG Australia's training session on digital planning. Designed to present an approach to digital strategy for today's fragmented media.
Rosane Maria Damasceno Viegas at Rosane Maria Damasceno ViegasThis presentation designs the main behaviors of medias today, but only participate could not be the successful way. There is much more than only take part off all medias. We have to wrap it up everything attractive concepts.2 years ago
Digital Strategy Presentation to the APGPresentation Transcript
DIGITAL STRATEGY
& HOW TO APPROACH IT
APG Training
Presented by Ben Cooper, 5 September 2008
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World population of 6.6 billion
21% are online
That’s 1.4 billion
Australian population of 20.6 million
79.4% are online
A staggering 16.3 million
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We can understand behaviours like never before.
BBC ‘Britain From Above’ 2008
Jubilation to outrage.
BUT BEFORE WE STEP FORWARD…
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